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This research investigates how small and new businesses implement strategies as they proceed through the life model of growth. The paper describes different businesses stages within the model of growth and what strategies are most commendable for different circumstances and contexts. The overall sentiment is that small time businesses need to equally focus on starting up properly, survive accordingly, grow patiently, expand strategically and finally develop maturely. It is important that whatever strategies owner and managers acquire or resolve to, lies in the greater value of the organization as opposed to the overall success. In conclusion, the aim of the research is for businesses to reach complete maturity; this can be achieved by overcoming different crises throughout the several stages of the growth cycle.