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During last decades, a significant dimension of competitiveness emerged in businesses, which is the evolution and continuous development. Companies need to adapt themselves to the surrounding in order to at least absorb concerns created by variables such as continually evolution of customers’ needs, technological progression and innovation, globalization, and above all fierce competition. These variables are more sensitive to particular industries. In other words, some businesses have to evolve on higher pace than others in order to survive in the market, for instance, telecommunications over pallet industry. However, there is no doubt that reacting to variables such as integrating new technologies and methodologies imposes that companies should have the knowledge, which comes by either embedding organizational learning or paying much more money to consultants. The earlier way seems to bring some extra credits from a business sustainability point of view. However, acting as learning organization is not pushover and implicate many challenges and concerns such as the organizational culture, individual learning attitudes, and knowledge management.