“ BI is the cornerstone of a learning organization, one that uses facts to validate intuitions and make steady progress towards achieving strategic objectives.”
— Wayne W. Eckerson, Director of Research and Services, TDWI
What it is
Process for gathering, processing and disseminating decision-making information to stakeholders
Turning data into information
What it isn’t
Clandestine, Business Espionage
Evolution of Business Intelligence Running Canned Reports Directly Against Operational DB Running Reports Against Nightly Copy of Operational DB (Reporting Server) Running Reports Against Real-time Copy of Operational DB (ODS) Composing and Running Ad hoc Reports Against Dimensionally Integrated Data (Relational Data Warehouse) Free Form Analysis Using Dimensionally Integrated and Pre-Aggregated Data (OLAP Data Mart)
BI Infrastructure Is About Data Data Quality Business Rules ETL Processes Analyzing Data Sources User Training BI Tools and Rollout DW Schema
Data Warehouse Lifecycle
DW Bus Matrix
Physical DW Model
Facts & Dimensions
Drilling into Detail
KPIs & Metrics
Data Mining & Predictive Analytics
Classification : The act of distributing objects into predefined classes or categories.
Estimation : A prediction of the value of an unknown, continuous variable.
Clustering : Identifying logical groups in which to place similar objects.
Prediction : Classification, estimation or clustering about a value or behavior which has yet to occur.
Affinity Analysis : Determine which objects can be expected to co-occur with other objects.
“ Father” of Data Warehousing
Corporate Information Factory
Microsoft SQL Server
ETL (Extract, Transform, & Load)
Integration Services (Microsoft)
Warehouse Builder (Oracle)
Profiling & Data Quality
First Logic (Business Objects)
Reporting & Analytics
Reporting Services & Analysis Services (Microsoft) & ProClarity or Panorama