Rock Sound Media Pack


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Rock Sound media pack for researching the market place

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Rock Sound Media Pack

  1. 1. MEDIA PACk SUMMER 2013
  2. 2. WHO WE Are : Rock Sound provides its partners unique opportunities to reach the vibrant, savvy and fast-moving new music and youth lifestyle markets. In a hugely competitive market, Rock Sound has thrived for over 14 years because we provide exactly what music fans want: immediate and meaningful access to the best new bands and the biggest names on the scene alike. We were first to cover the likes of Paramore, Bring Me The Horizon, My Chemical Romance and hundreds more, and we’ve cemented our reputation on creating rather than following trends. Every issue of the magazine comes with a free CD curated by Rock Sound staff to showcase the great new music featured in the issue. As the UK’s leading independent rock title, Rock Sound has built up an unparalleled level of trust and credibility among our audience. And as we’re the most forward-thinking music title on the market, our brand expansions – the annual Rock Sound Riot and Exposure tours, one-off Rock Sound Presents shows, festival sponsorships, mobile app and a burgeoning video production unit – are embedded into all aspects of our audience’s lives. However they consume music and all its related offshoots, we’re there first. Contacts Business Development Manager Ben Crudgington tel: 020 7877 8776 Editor Ben Patashnik tel: 020 7877 8772 Publisher Patrick Napier tel: 020 7877 8779 “Partnering with Rock Sound enables Impericon to align itself with the best live music events whilst simultaneously providing unrivalled access to the title’s knowledgeable audience through various advertising and editorial solutions across its print, online and social media platforms.” Paul Towers, Rock Sound Impericon Exposure Tour partners Rock Sound Ltd. Unit 2.38 Whitechapel Technology Centre, 75 Whitechapel Road, London, E1 1DU fax: 020 7377 0455
  3. 3. WHY ADVERTISE IN ROCK SOUND? Totally and fiercely independent, Rock Sound has been the voice of credibility in the rock scene for over 14 years. Across our media touchpoints*, Rock Sound reaches a total audience of 715,000 people each month, enabling your campaign to benefit from consistent message positioning, increased impact, response and a significantly strengthened market presence. 85% of our audience uses Rock Sound to discover new music and trends. (Up from 78% in 2010) More than any other resource for music discovery. Significantly more than any other source, their friends buy based on their recommendations Rock Sound’s audience has a median age of 21, providing you with the perfect opportunity to tap directly into the highly elusive and lucrative youth lifestyle market. Ideal for your messages whether you work in the music, fashion, gaming, film or technology sectors. Rock Sound readers spend more than £250 million each year on music and attending gigs.** (Up from £210 million in 2010.) With a thirst for fashion, Rock Sound readers spend £433 million a year on fashion.** (Up from £245 million in 2010.) “Rock Sound lives and breathes live music. It therefore provides the ideal audience for advertising events and the opportunities by which to reach it. When we collaborate I do so knowing that the finished product will be nothing short of professionally executed.” Mark Walker, Promoter @ Kilimanjaro * Magazine, Digital Edition, Website, Social Media, E-Newsletter, Live and Apps. **Based on Audience x Individual’s Average Monthly Spend x 12 All figures taken from Rock Sound Audience research October ’12 conducted by James Burckhardt, Edge Associates
  4. 4. AUDIENCE: Unique users on have exploded 500% in 24 months, aided by our feverishly busy social networks – current reach: over 385,000 followers across Facebook, Twitter, YouTube, Tumblr, Google+ and Instagram – which is testament to the fact we’re achieving even more cut-through in a crowded marketplace. We Are Young 55% female, 77% aged 15-24 WE BUY MUSIC In total, our audience spend over £250 million* a year on music and attending gigs. WE LOVE FASHION Rock Sound readers spend £245 million* a year on fashion “Rock Sound’s my personal favourite music magazine. They’ve always focused a lot more on the music, not the gossip.” Oli Sykes, Bring Me The Horizon WE ARE INFLUENTIAL 85% of our audience use Rock Sound to discover new music & trends. Significantly more than any other source. And their friends buy based on their recommendations WE LOVE ROCK SOUND Rock Sound’s audience love music and value being connected. 52% follow Rock Sound across its print, web and social network platforms and 82% across at least 2 of these. *Based on Audience x Individual’s Average Monthly Spend x 12 **All figures taken from Rock Sound Audience research October ’12 conducted by James Burckhardt, Edge Associates
  5. 5. Key Facts Frequency: Magazine 13 times a year (every 4 weeks), Online daily Total Brand Audience: 715,000 people PCM ONLINE: 250,000 unique users Readership: 45,902 (3.7 readers per copy; source Experian reader survey) Circulation: 12,406 (source ABC JAN - DEC 2012) Core target: 15 - 24 year olds. “Rock Sound has always treated us with respect. We’re so grateful to have been on a few covers of this magazine.” Hayley Williams, Paramore Distributed by: Marketforce Available at: WH Smith, Morrisons, Tesco, Asda, Sainsbury’s, HMV and all good newsagents nationally. Digital Edition launched 2013. Available on phone, ipad, Android, Magzter and Kobo. *Based on Audience x Individual’s Average Monthly Spend x 12 **All figures taken from Rock Sound Audience research October ’12 conducted by James Burckhardt, Edge Associates
  6. 6. Online Rates 950 x 250 Superleader £35 CPM 728 x 90 Leaderboard £13 CPM 300 x 250 MPU £15 CPM Homepage takeover £1500 PW Email standalone £70 CPM Email newsletter inc. £25 CPM Video Pre Roll £30CPM (all figures excluding VAT) All web traffic monitored by AdTech PRINT RATEs dps obc ifc/ibc full page half page quarter page £3080 £2420 £2090 £1815 £990 £550 PRINT Dates Issue Ad Close On Sale 177 Summer 24/06 17/07 178 Sep 22/07 14/08 179 Oct 19/08 11/09 180 Nov 16/09 09/10 181 Dec 14/10 06/11 181 Jan 11/11 04/12
  7. 7. MAGAZINE BENEFITS OF INTEGRATED CAMPAIGNS WEBSITE Rock Sound can offer a close alignment with both the highly desirable youth lifestyle and live music scenes with one well-placed campaign. • Consistent brand / message positioning. TV & VIDEOS • Multiple communication channels increase impact and recall. • Complementary use of the respective strengths across platforms: LIVE EVENTS Print - Quality time spent with magazine • Web - Immediacy • MOBILE APP • Social Media - Interaction • Live - Message placement in exciting atmosphere • Total campaign accountability and measurement. SOCIAL MEDIA NEWSLETTER • Strengthens market presence. ROCK SOUND TOTAL REACH > 715,000 PER MONTH
  8. 8. CASE STUDY 1 • Red Bull wished to raise the profile and drive entries in to their Bedroom Jam competition. • Rock Sound put together an integrated campaign, incorporating magazine and web editorial, a bespoke countdown clock, news blasts on social media and streamed video footage from the Bedroom Jam shows. Rock Sound also ran regular ‘calls to arms’ across its web assets ensuring the event stayed fresh in readers minds. • Red Bull Bedroom Jam 2011 grew by at least 150% year on year, becoming the biggest year in the competition’s history. Now in its third year, the partnership has been renewed for 2012 and is already breaking further records. • Bands now consider Red Bull as fantastic facilitators for creating unique opportunities for up and coming artists.
  9. 9. CASE STUDY 2 • EMI records approached Rock Sound for marketing ideas in order to promote the release of the new album by You Me At Six, ‘Sinners Never Sleep’. • To maximise pre-orders of the album, hosted a homepage takeover in the fortnight leading up to the album’s release date. This was backed up by an outside back cover print advert in the print magazine, creating awarenes and driving people to the pre-order page online. • ‘Sinners Never Sleep’ opened at #1 in the UK’s official Rock Chart and at #5 in the album chart. • You Me At Six have gone on to receive prime time airplay on Radio 1 from the station’s biggest DJs; Zane Lowe, Fearne Cotton, Scott Mills and more!
  10. 10. CASE STUDY 3 • Fender Guitars wished to break into the music lifestyle scene, so Rock Sound brought them on board as title sponsors of the inaugural ‘Rock Sound Presents…’ tour with the strapline ‘Powered By Fender’. • Through its contacts, Rock Sound was able to put together an unrivalled billing of some of the most exciting bands in rock, creating a live experience which set tongues wagging throughout the scene. • Backed up by a five-month campaign across Rock Sound magazine,, social media and TV advertising, over 2 million people were exposed to Fender branding throughout the campaign’s lifetime. • The ‘Rock Sound Presents… Powered By Fender’ tour was a complete sell-out, selling 15,000 tickets.