Getting started with social media marketing
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Getting started with social media marketing

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this presentation is about how to get started in building your own social media strategy , it begins with what's the social media and why it's beneficial for me and how to build a strategy , what's ...

this presentation is about how to get started in building your own social media strategy , it begins with what's the social media and why it's beneficial for me and how to build a strategy , what's the available tools and some tactics in each tool .
part two will be available soon

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Getting started with social media marketing Getting started with social media marketing Presentation Transcript

  • Getting started with
    SOCIAL MEDIA
    Marketing
    hadyelsahar@gmail.com
    @hadyelsahar
    www.hadyelsahar.wordpress.com
  • today’s agenda
    • Introduction
    • What’s social media
    • Why social media
    • Before Building strategies
    • Know the available tools
    • Building strategies
  • today’s agenda #2
    • Performance measurement
    • Setting metrics
    • What are your social media goals
    • Achieving objectives (tactics )
    • Content development
    • Building a social media team
    • Practicing & Homework
  • Introduction
    This is not a training
    There’s no magic stick
    Investment is the key 
    Successful case studies
  • What’s social media ?
    Social media is not the conversation
    It’s where the conversation takes place
  • Old marketing
    Today’s Marketing
    Old marketing depends on one way targeting
    New marketing depends on conversations , Engagement and Feedback
    Wrong perceptions costs much
    Acquiring loyalty to the brand
    Easily collect feedback and fix wrong perceptions
  • why socialmedia ?
    Join the conversation
    free marketing tools
    Reach
    8,887,300 Facebook users in Egypt
  • why socialmedia ? #2
    Flexibility
    Engagement
    Social proof
    Recommendations is trusted 3x more than ADS
    It’s awesome when it works properly
  • Before building strategies
    Who are you ?
    Tweet your elevator pitch (120 char.)
    World wide
    Events
    Product
    Training
    Service
    Youth development
    Charity
    awareness
    startup
    Courses
    About ?
    conference
    Egypt
  • Before building strategies #2
    What’s your cutting edge?
    Start from here
    Too much features
    Not by default a good thing
    Apple = innovation
    Disney = magic
    Awakening records
    Google = creativity
  • Before building strategies #3
    Who are your audience ?
    Segmentation
    Students
    Their interests
    Ages between 18 – 35
    Where they exist
    How do they waste their time online
  • Before building strategies #4
    What does the audience already know about you
    loyalty
    Know without action
    Interaction
    Nothing
    Trivial
    spamming content
    What do you want them to remember you with
  • Before building strategies #5
    Identify success
    • Web traffic
    • Attendance on events
    • Followers / fans / views
    • retweets / shares
    • Number of unique followers
    • Connect with celebrities
  • Know your tools
  • DEMO 1
    • Sharing posts
    • Your posts shared
    • Creating events
    • Posting updates / announcements
    • Posting videos
    • Posting photo albums
    • Facebook Question (feedback , market research )
    • Tagging fans
    • Interaction with fans
    • Likes ( the new ticker maximizes the reach )
    • Engagement with large entities
    • Customer services
    Visit for more social media statistics : http://www.socialbakers.com
  • Twitter
    Demo 2
    • +500, 000 tweeps in Egypt
    • Tweets
    • Retweets
    • Replied
    • Direct messages
    • Hashtags
    • Posting media ( pictures / videos / links )
    • urlshortners
    • Whom to follow
    • Mentioning speakers
    • Engagement with celebrities
    • events coverage
    • #hashtags offer More reach
    • Popular / trending hashtags like ( #FF )
  • Twitter#2
    Simple tips when creating a #hashtag
    • A name correlate to your event
    • Search if it was previously used
    • Save it on wthashtag.com// hashtag.org
    • Promote / get some traffic (printings , competitions , speak out , share )
    • Monitor what the people are saying
    • Collect statistics depending on you metrics ( will be discussed)
    • Show by example don’t let’s someone else start
    • Let every one watch
  • Broadcast yourself
  • Now it’s time to build strategies
  • Practicing
    1- topic of the week idea & it’s posts , tweets , Questions
    2- campaign before injaz competition ( in booth , after booth , duing sessions , with spearkers )
    3- imagine that you have 1000 LE during the year
    • name some entities that you can Build relation with that we could benefit from in Building our social media bases
    • Generate ideas of social media campaigns , promotions that we could do during the year
  • Wait for part 2
    Thank you Guys
    hadyelsahar@gmail.com
    www.hadyelsahar.wordpress.com
    @hadyelsahar