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Hadiyah Daché Hearts Photojojo
 

Hadiyah Daché Hearts Photojojo

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I REALLY, REALLY wanted to work at Photojojo. In the end I didn't get hired but I got a meeting with the Founder.

I REALLY, REALLY wanted to work at Photojojo. In the end I didn't get hired but I got a meeting with the Founder.

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    Hadiyah Daché Hearts Photojojo Hadiyah Daché Hearts Photojojo Presentation Transcript

    • MEET YOUR MOST MARVELOUS STUPENDOUS OUTRAGEOUS FANTABULOUS PRODIGIOUS TREMENDOUS EVANGELIST ON EARTH By: Hadiyah Daché | hadiyah.dache@gmail.com
    • Photojojo ’s Partnerships My ABC’s of successful brand partnerships: •  Always expect success •  Build long-term value •  Connect existing audience to future audience See the brand partners waiting to meet Photojojo on the next slide!
    • OMG! Look at all of those AMAZING partners! (It’s so hard to choose just one but I think…)
    • Photojojo ’s
    • QUICK FACTS • Founded  in  2011  by  Tavi  Gevinson,  a  16-­‐year-­‐old  fashion  blogger  known  as  Style  Rookie   • Rookiemag.com  boasts  1.2  million  visits  per  month   • Majority  of  Rookie  readers  are  females  between  the  ages  of  12-­‐20   • Rookie  focuses  on  pop  culture,  feminism,  and  fashion   • 50%  of  their  audience  considers  themselves  influenIal  and  trendseJers   • Social:  40K+  followers  on  TwiJer;  205K+  followers  on  Tumblr  (Tavi  has  169K+  TwiJer   followers,  99K+  followers  on  Instagram)  
    • the proposal Rookie + Photojojo present: iPhone Fashion Week (Because, secretly, we all think we deserve to be the Next Top Model)
    • The DEETS (That’s Internet speak for ‘details’) • An exclusive fashion editorial for Rookie shot entirely on an iPhone using enhancements from the Photojojo online store • Official Fashion Week runway shots from Rookie correspondents using Photojojo enhanced mobile devices • A social contest where Rookie readers can submit their best fashion editorial selfies for a chance to win Photojojo goodies!
    • the process •  Write a compelling fact-based pitch letter. EX: “91% of Rookie readers love posting photos of themselves to social media sites. It’s true. But, sadly, not all of them are posting their best photos. Photojojo wants to change that!” •  Give them an offer that’s hard to refuse. (Only after they’ve fell in love with the pitch, of course) EX: “Photojojo has tons of tools and tricks that can help save the selfie. Let’s show them how it’s done with a Rookie exclusive fashion editorial! We’ve got the equipment, you’ve got the models. What do you say? P.S. We’re offering an exclusive 25% discount to your readers. In exchange, we’ll give Rookie a nod in our weekly newsletter (no pressure, we just have a few hundred thousand subscribers).” •  Meet face-to-face (if possible). Show off the amazing Photojojo products. Gauge their interest to see if there is truly a match made in heaven. •  Seal the deal. This is the part where lawyers, NDA’s, and concrete dates come in. •  Celebrate the new partnership!