In mobi jakarta oct 2010
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In mobi jakarta oct 2010

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In mobi jakarta oct 2010 In mobi jakarta oct 2010 Presentation Transcript

  • Monetizing Mobile Inventory in Indonesia October 2010
  • TODAY’S DISCUSSION 1. INMOBI OVERVIEW 2. CREATIVES – HOW DOES IT LOOK? 3. THE MOBILE OPPORTUNITY IN INDONESIA 4. WHAT DO WE OFFER? 5. WHY INMOBI?
  • INMOBI OVERVIEW A BRIEF HISTORY
  • T H E I N M O B I S TO RY THE WORLD’S MOBILE AD ESTABLISHED GLOBAL NETWORK MOBILE PLAYER Funded by Kleiner Over 20.3 Billion Perkins Caufield & Byers impressions monthly in and Sherpalo Ventures. 115 countries. 150 EMPLOYEES PROVIDES WE’VE SEEN THE PRESENT LOCAL SUPPORT San Francisco, Mobile is the ONLY Singapore, London, screen in emerging Japan, India, markets. We started South Africa there and are here now. M O B I L E E X P E R T I S E M AT T E R S
  • R A P I D G L O B A L E X PA N S I O N MONTHLY IMPRESSIONS JANUARY 09- 420 MILLION TODAY- 20.3 BILLION ACTIVE ADVERTISERS JANUARY 09- 60 TODAY- 500 PUBLISHER PARTNERS JANUARY 09- 500 TODAY- 5,000 OFFICES JANUARY 09- 3 TODAY- 6 COUNTRIES JANUARY 09- 8 TODAY- 115
  • 20.3 BILLION IMPRESSIONS MONTHLY 1.8 BILLION IMPRESSIONS 3.2 BILLION IMPRESSIONS 514 MILLION IMPRESSIONS 11.5 BILLION IMPRESSIONS 2.8 BILLION IMPRESSIONS
  • A SELECTION OF PARTNERS PLUS DOZENS OF TIER ONE APPS
  • Creatives Rich, Interactive, Engaging
  • WE ARE A BROAD SMART PLATFORM REGION SMART PHONE IMPRESSIONS NORTH AMERICA 1.6 BILLION EUROPE 750 MILLION ASIA PACIFIC 1.5 BILLION AFRICA 400 MILLION GLOBAL 4.25 BILLION
  • SMARTPHONE AD SIZES 300x50 pixels 300x50 pixels MMA Standard Unit • 25k size max • File Format: GIF, JPG, PNG • Animated GIF 300x250 pixels • 125k size max • File Format: GIF, JPG, PNG • Animated GIF 300x250 pixels IAB Standard Unit Text Ads • 40 characters long
  • iPad Formats 4 Standard IAB Sizes • 75k size • Javascript 300x250 pixels • File Format: GIF, JPG, PNG IAB Standard Unit • Animated GIF 160x600 pixels IAB Standard Unit 468x60 pixels IAB Standard Unit 728x90 pixels IAB Standard Unit 10/17/2010 12
  • Creative Formats In Banner Search Local Search Expandable Video Full Screen
  • SMARTPHONE CALLS TO ACTION Call to Action Text Ad Graphical Ad Click to Landing Page Yes Yes App Downloads Yes Yes Lead Generation Yes Yes Store Locator Yes Yes Click to Call Yes Yes Video Play Yes Yes Click to SMS Yes Yes Click to Search Yes Yes
  • Innovative calls to Action Landing Page Download Video Download Coupon Lead
  • The Opportunity Indonesia InMobi Key Stats
  • Indonesia Reach > Over 4 Billion Ads
  • Indonesia Reach Nokia / Symbian dominance
  • Indonesia Reach Nokia Nokia Nokia..
  • oUR oFFER Maximizing Mobile Monetization 20
  • A FREE SDK TO I N M O B I A D VA N T A G E S BROAD GLOBAL REACH PERFORMANCE TECHNOLOGY A N A LY T I C S & MEASUREMENT ALL WITH AN ETHOS OF SUPPORT & PARTNERSHIP
  • Te c h n o l o g y D i f f e r e n t i a t i o n 700M IMPRESSIONS DAILY 8,000 AD REQUESTS PER SECOND 20 MILLISECOND AD RESPONSE TIME 1 MILLION + CLICKS PER DAY 300 GB DATA PER DAY 10 TB DATA PER MONTH 185M USERS REACHED PER MONTH ZERO DOWNTIME SINCE LAUNCH & 24/7 OPERATIONAL ANALYTICS FEW COMPANIES GLOBALLY CAN MANAGE THIS SCALE AND COMPLEXITY
  • INSTALL THE SDK AND … 24/7 real-time access to our reporting interface. Get a quick view of the performance Track ad spend vs 10/17/2010 clicks for each 23 day
  • Why InMobi? The Competitive Advantage
  • THE MOBILE REVOLUTION FOR ADVERTISERS USER UNDERSTANDING WILL DRIVE EXPONENTIAL GROWTH; 2X THE TOTAL OF PAST 15 YEARS $160 6000 User Understanding $140 Sources: 1. Morgan Stanley State of Mobile Nov 2009 5000 2. InMobi Estimates May 2010 Internet Ad Revenue ($ billion) $120 Number of Users (MMs) 4000 $100 $80 3000 $60 Intent 2000 $40 Destination 1000 $20 $0 0 1995 2005 2009 2015 Internet Ad Revenue No. of Internet Users
  • PERSPECTIVE ON OUR GLOBAL REACH SOME OF THE BEST COMPANIES OF INTERNET ERA REACHED ABOUT 40- 50 MILLION USERS IN ABOUT 20Q; FB REDEFINED THAT! User Reach (MM)
  • MUST BUY GLOBAL REACH IN JUST 9QS, INMOBI’S OBTAINED THE SAME REACH FACEBOOK ACHIEVED IN 20 User Reach (MM)
  • Key Differentiators Advanced analytics capability with best-in-class reports Better response times and scale Better monetization across all device platforms Dedicated regional team for every geography Media independence and complete publisher support
  • THE ONE-STOP SHOP TO OVER 185 MILLION USERS GLOBALLY THE CUSTOMER DISCOVERY MOBILE AD NETWORK WITH 20.3 BILLION AD IMPRESSIONS PER MONTH SHOBHIT.SHUKLA@INMOBI.COM EMMANUEL.ALLIX@INMOBI.COM