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Presentasi Silih Agung Wasesa dari AsiaPR untuk #StartUpLokal MeetUp v.4 pada hari Kamis, 5 Agustus 2010 di Wisma Kosgoro

Presentasi Silih Agung Wasesa dari AsiaPR untuk #StartUpLokal MeetUp v.4 pada hari Kamis, 5 Agustus 2010 di Wisma Kosgoro

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Exchange Pr Launching Exchange Pr Launching Presentation Transcript

  • Brand’s services Extreem PR Strategic Silih Agung Wasesa Managing Partner AsiaPR silih@asiapr.net Twitter @silih Brand’s product Facebook/silihagung wasesa  Sunday, August 8, 2010
  • Exchange Marketing Com Sunday, August 8, 2010
  • Exchange Marketing Com Sunday, August 8, 2010
  • phenomenon Exchange Marketing Com Sunday, August 8, 2010
  • phenomenon: Did We notice? Sunday, August 8, 2010
  • And this? Sunday, August 8, 2010
  • 7 Sunday, August 8, 2010
  • Old‐Skool a.k.a ConvenHonal  New GeneraHon:  Extreem PR Strategic Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • How People will Happy with Our  brand Value?  Sunday, August 8, 2010
  • How People will Happy with Our  brand Value?  Sunday, August 8, 2010
  • BLEND IT Guerrilla Marketing on Target Market’s desire  Media Relations;  Newsworthy  aspects Netizen Conversations on Social Media  Campaign Viral and Word of Mouth Strategy  to develop Talk of  The Town Sunday, August 8, 2010
  • How to create your exchange product’s launch: Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 Analyzing your brand  value to adapt with  target market’s desire Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 02 Analyzing your brand  CreaDng content for  value to adapt with  conversaDons and  target market’s desire parDcipaDon Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 02 03 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  value to adapt with  conversaDons and  that people want to be a  target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share 05 Combining Online +  Offline‐‐‐ make  conversaDon from it Sunday, August 8, 2010
  • How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share 05 06 Combining Online +  Remember to evaluate  Offline‐‐‐ make  and measure conversaDon from it Sunday, August 8, 2010
  • 01 “Think about how you present your brand, and  Analyzing your brand  value to adapt with  target market’s desire how you shape your customer's perceptions” ‐brand anatomy‐ Brand Attributes Brand Relevance Brand DefiniHon Defend Brand Brand Messaging Branded Content Rankings for Brand Brand Differentiation  Sunday, August 8, 2010
  • De Cost Launch Up to you Price… Discount Pengunjung Tertua • Bayar sendiri menurut perkiraan anda…. • De Cost akan memberikan usai tertua konsumen…. Sunday, August 8, 2010
  • 02 CreaDng content for  conversaDons and  parDcipaDon Sunday, August 8, 2010
  • Augmented Reality Sunday, August 8, 2010
  • 03 CreaDng valueable stuff  that people want to be a  part of and share By razorfish Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • Waw, cool Sunday, August 8, 2010
  • Waw, cool Yep, it’s fun… Sunday, August 8, 2010
  • Waw, cool Yep, it’s fun… Bla…bla..bla Sunday, August 8, 2010
  • Waw, cool Yep, it’s fun… Bla…bla..bla This product  bla..bla..bla Sunday, August 8, 2010
  • 04 Building Direct  RelaDonship Public, Media, Government, Blogger. But stay  focused on your TARGET AUDIENCE Sunday, August 8, 2010
  • 05 “A business cannot just make use of a single  Combining Online +  Offline‐‐‐make it  marketing tactic” conversaDon Belch and Belch, IMC, Advertising and Promotion Sunday, August 8, 2010
  • 06 Remember to evaluate  and to measure Sunday, August 8, 2010
  • Sunday, August 8, 2010
  • References: ‐ AdverDsing and PromoDon: An Integrated MarkeHng CommunicaHons PerspecHve,  6/e, by Belch and Belch ‐ Content MarkeDng = Brand New MarkeDng? Helge Tennø, Planner at Scandinavian Design Group, Norway ‐www.brandchannel.com ‐ www.slideshare.net ‐www.flickr.com ‐www.socialmediatoday.com ‐ www.kenapaharuspr.com Sunday, August 8, 2010
  • Direct Contact: Silih Agung Wasesa +62 (818) 172888 silih@asiapr.net Sunday, August 8, 2010