Exchange Pr Launching

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Presentasi Silih Agung Wasesa dari AsiaPR untuk #StartUpLokal MeetUp v.4 pada hari Kamis, 5 Agustus 2010 di Wisma Kosgoro

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Exchange Pr Launching

  1. 1. Brand’s services Extreem PR Strategic Silih Agung Wasesa Managing Partner AsiaPR silih@asiapr.net Twitter @silih Brand’s product Facebook/silihagung wasesa  Sunday, August 8, 2010
  2. 2. Exchange Marketing Com Sunday, August 8, 2010
  3. 3. Exchange Marketing Com Sunday, August 8, 2010
  4. 4. phenomenon Exchange Marketing Com Sunday, August 8, 2010
  5. 5. phenomenon: Did We notice? Sunday, August 8, 2010
  6. 6. And this? Sunday, August 8, 2010
  7. 7. 7 Sunday, August 8, 2010
  8. 8. Old‐Skool a.k.a ConvenHonal  New GeneraHon:  Extreem PR Strategic Sunday, August 8, 2010
  9. 9. Sunday, August 8, 2010
  10. 10. Sunday, August 8, 2010
  11. 11. Sunday, August 8, 2010
  12. 12. Sunday, August 8, 2010
  13. 13. How People will Happy with Our  brand Value?  Sunday, August 8, 2010
  14. 14. How People will Happy with Our  brand Value?  Sunday, August 8, 2010
  15. 15. BLEND IT Guerrilla Marketing on Target Market’s desire  Media Relations;  Newsworthy  aspects Netizen Conversations on Social Media  Campaign Viral and Word of Mouth Strategy  to develop Talk of  The Town Sunday, August 8, 2010
  16. 16. How to create your exchange product’s launch: Sunday, August 8, 2010
  17. 17. How to create your exchange product’s launch: 01 Analyzing your brand  value to adapt with  target market’s desire Sunday, August 8, 2010
  18. 18. How to create your exchange product’s launch: 01 02 Analyzing your brand  CreaDng content for  value to adapt with  conversaDons and  target market’s desire parDcipaDon Sunday, August 8, 2010
  19. 19. How to create your exchange product’s launch: 01 02 03 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  value to adapt with  conversaDons and  that people want to be a  target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
  20. 20. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share Sunday, August 8, 2010
  21. 21. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share 05 Combining Online +  Offline‐‐‐ make  conversaDon from it Sunday, August 8, 2010
  22. 22. How to create your exchange product’s launch: 01 02 03 04 Analyzing your brand  CreaDng content for  CreaDng valueable stuff  Building Direct  value to adapt with  conversaDons and  that people want to be a  RelaDonship target market’s desire parDcipaDon part of and share 05 06 Combining Online +  Remember to evaluate  Offline‐‐‐ make  and measure conversaDon from it Sunday, August 8, 2010
  23. 23. 01 “Think about how you present your brand, and  Analyzing your brand  value to adapt with  target market’s desire how you shape your customer's perceptions” ‐brand anatomy‐ Brand Attributes Brand Relevance Brand DefiniHon Defend Brand Brand Messaging Branded Content Rankings for Brand Brand Differentiation  Sunday, August 8, 2010
  24. 24. De Cost Launch Up to you Price… Discount Pengunjung Tertua • Bayar sendiri menurut perkiraan anda…. • De Cost akan memberikan usai tertua konsumen…. Sunday, August 8, 2010
  25. 25. 02 CreaDng content for  conversaDons and  parDcipaDon Sunday, August 8, 2010
  26. 26. Augmented Reality Sunday, August 8, 2010
  27. 27. 03 CreaDng valueable stuff  that people want to be a  part of and share By razorfish Sunday, August 8, 2010
  28. 28. Sunday, August 8, 2010
  29. 29. Sunday, August 8, 2010
  30. 30. Waw, cool Sunday, August 8, 2010
  31. 31. Waw, cool Yep, it’s fun… Sunday, August 8, 2010
  32. 32. Waw, cool Yep, it’s fun… Bla…bla..bla Sunday, August 8, 2010
  33. 33. Waw, cool Yep, it’s fun… Bla…bla..bla This product  bla..bla..bla Sunday, August 8, 2010
  34. 34. 04 Building Direct  RelaDonship Public, Media, Government, Blogger. But stay  focused on your TARGET AUDIENCE Sunday, August 8, 2010
  35. 35. 05 “A business cannot just make use of a single  Combining Online +  Offline‐‐‐make it  marketing tactic” conversaDon Belch and Belch, IMC, Advertising and Promotion Sunday, August 8, 2010
  36. 36. 06 Remember to evaluate  and to measure Sunday, August 8, 2010
  37. 37. Sunday, August 8, 2010
  38. 38. References: ‐ AdverDsing and PromoDon: An Integrated MarkeHng CommunicaHons PerspecHve,  6/e, by Belch and Belch ‐ Content MarkeDng = Brand New MarkeDng? Helge Tennø, Planner at Scandinavian Design Group, Norway ‐www.brandchannel.com ‐ www.slideshare.net ‐www.flickr.com ‐www.socialmediatoday.com ‐ www.kenapaharuspr.com Sunday, August 8, 2010
  39. 39. Direct Contact: Silih Agung Wasesa +62 (818) 172888 silih@asiapr.net Sunday, August 8, 2010

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