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Social Marketing the Hadassah Way
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Social Marketing the Hadassah Way

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Presentation give to Region and Big Chapter

Presentation give to Region and Big Chapter

Published in: Self Improvement
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  • Agenda & Goals
  • Some data
  • Hadassah’s Web-site + New Media = Digital Marketing
  • A few Examples
  • A few Examples
  • Nearly 50% of Facebook members are now over age 35
  • Nancy’s profile on Facebook
  • Hadassah’s page on Facebook
  • Hadassah Search on Facebook. We need to provide more “official” content to help the users push it through their friends.
  • What is a lead?
  • Members of our cause
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • What is a lead?
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Melissa Zales Koller
  • Monthly Plan
  • Monthly Plan
  • Ways to Empower our Message
  • The END
  • Transcript

    • 1. Using New Media Tools to Engage New Audiences
    • 2. Agenda & Goals
      • Understand the shift in the way we consume media, why and who...traditional vs. new media.
      • Learn how we can work with new media and create it
      • Opportunities for using New Media with hadassah.org
    • 3.
      • 108 million Internet users in north America
      • 90 million have participated in online groups
      • 57 million have read a blog
      • 50 million have created content online
      • 44 percent have contributed thoughts and files to the online world
      • 36 million have downloaded music or video
      • 33 million have reviewed or rated something
      • 12 million have created a blog
      • 6 million use RSS
      Source: 2008 Pew Internet & American Life The U.S. Audience
    • 4. Hadassah’s Website + New Media = Digital Marketing
    • 5. Popular Social Networking Sites
    • 6.  
    • 7. “ Nearly 50% of members are now over age 35” Facebook
    • 8. According to Inside Facebook - “women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than %175 since September 2008”
    • 9. www.Facebook.com/Hadassah.org
    • 10.  
    • 11.  
    • 12. What is available on www.Facebook.com/Hadassah.org?
    • 13. Facebook.com/Hadassah.org Wall Screenshot
    • 14. 2010 Convention Event - Attending List
    • 15. 2010 Convention Event - Comments
    • 16. Events Tab Screenshot
    • 17. Facebook Photos Albums Screenshot
    • 18. Facebook/Hadassah Info Screenshot
    • 19. Facebook/Hadassah List of Fans
    • 20. Facebook/Hadassah Notes Section
    • 21. Videos Screenshot
    • 22. How to become Fan/Like of Hadassah?
    • 23. Make sure you are logged in to your Facebook account www.Facebook.com/Hadassah.org
    • 24. In the upper left hand corner of the Hadassah Facebook Page, just beneath the Hadassah logo, you’ll find a button labeled “Suggest to Friends.”
    • 25. When you click the button, a box with pictures of all of your Facebook friends will pop up in the center of the screen
    • 26. Click on your friends’ pictures to select them.
    • 27. Click “Send Invitations”
    • 28.  
    • 29. Monthly & Yearly Strategy June
    • 30. Monthly & Yearly Strategy July
    • 31.
      • The goal should be to use new channels to truly understand our audience desires, not to merely validate their existing strategy.
      • Help us shift from monologue to dialogue
      • Help us to engage YOU to our message
      Ways to Empower our Message + =
    • 32. So What’s In It For Us?
      • Invite users through mechanisms w/i community
      • Great content is the best driver: conversation!
      • Let members add themselves into the conversation
      • Conversation vs. Transmission: one to one, or one to a few...and AUTHENTICITY!
    • 33.  
    • 34.  
    • 35. What do we Need in Order to Start?
      • Understanding the Value & Power of New Media
      • Planning Strategies for Utilizing Digital Marketing for All Our Programs & Messages
    • 36. Hadassah.org and Social Networks…
    • 37. region.hadassah.org
      • New Design
      • Mix of local and national content
      • National office can “push” content locally
      • Every click is tracked and measured
    • 38. Website and social networks
      • Use social networks to bring traffic to your website, not send them away
      • Update content frequently, if you can’t allow national content to flow into your website
    • 39. AddThis
    • 40. hadassah.org/mitzvahproject
    • 41.  
    • 42.  
    • 43.  
    • 44.  
    • 45. Thank you… Questions?
      • Elad Schanin
      • Director Video & Production
      • eschanin @hadassah.org
      • (212) 303-8103
      • Yoram Ezra
      • Director of Web Initiatives
      • [email_address]
      • (212) 451-6224
    • 46.  

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