Social Marketing the Hadassah Way

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  • Agenda & Goals
  • Some data
  • Hadassah’s Web-site + New Media = Digital Marketing
  • A few Examples
  • A few Examples
  • Nearly 50% of Facebook members are now over age 35
  • Nancy’s profile on Facebook
  • Hadassah’s page on Facebook
  • Hadassah Search on Facebook. We need to provide more “official” content to help the users push it through their friends.
  • What is a lead?
  • Members of our cause
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • 2010 Convention Event - Attending List
  • What is a lead?
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Members of our cause
  • Melissa Zales Koller
  • Monthly Plan
  • Monthly Plan
  • Ways to Empower our Message
  • The END
  • Social Marketing the Hadassah Way

    1. 1. Using New Media Tools to Engage New Audiences
    2. 2. Agenda & Goals <ul><li>Understand the shift in the way we consume media, why and who...traditional vs. new media. </li></ul><ul><li>Learn how we can work with new media and create it </li></ul><ul><li>Opportunities for using New Media with hadassah.org </li></ul>
    3. 3. <ul><li>108 million Internet users in north America </li></ul><ul><li>90 million have participated in online groups </li></ul><ul><li>57 million have read a blog </li></ul><ul><li>50 million have created content online </li></ul><ul><li>44 percent have contributed thoughts and files to the online world </li></ul><ul><li>36 million have downloaded music or video </li></ul><ul><li>33 million have reviewed or rated something </li></ul><ul><li>12 million have created a blog </li></ul><ul><li>6 million use RSS </li></ul>Source: 2008 Pew Internet & American Life The U.S. Audience
    4. 4. Hadassah’s Website + New Media = Digital Marketing
    5. 5. Popular Social Networking Sites
    6. 7. “ Nearly 50% of members are now over age 35” Facebook
    7. 8. According to Inside Facebook - “women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than %175 since September 2008”
    8. 9. www.Facebook.com/Hadassah.org
    9. 12. What is available on www.Facebook.com/Hadassah.org?
    10. 13. Facebook.com/Hadassah.org Wall Screenshot
    11. 14. 2010 Convention Event - Attending List
    12. 15. 2010 Convention Event - Comments
    13. 16. Events Tab Screenshot
    14. 17. Facebook Photos Albums Screenshot
    15. 18. Facebook/Hadassah Info Screenshot
    16. 19. Facebook/Hadassah List of Fans
    17. 20. Facebook/Hadassah Notes Section
    18. 21. Videos Screenshot
    19. 22. How to become Fan/Like of Hadassah?
    20. 23. Make sure you are logged in to your Facebook account www.Facebook.com/Hadassah.org
    21. 24. In the upper left hand corner of the Hadassah Facebook Page, just beneath the Hadassah logo, you’ll find a button labeled “Suggest to Friends.”
    22. 25. When you click the button, a box with pictures of all of your Facebook friends will pop up in the center of the screen
    23. 26. Click on your friends’ pictures to select them.
    24. 27. Click “Send Invitations”
    25. 29. Monthly & Yearly Strategy June
    26. 30. Monthly & Yearly Strategy July
    27. 31. <ul><li>The goal should be to use new channels to truly understand our audience desires, not to merely validate their existing strategy. </li></ul><ul><li>Help us shift from monologue to dialogue </li></ul><ul><li>Help us to engage YOU to our message </li></ul>Ways to Empower our Message + =
    28. 32. So What’s In It For Us? <ul><li>Invite users through mechanisms w/i community </li></ul><ul><li>Great content is the best driver: conversation! </li></ul><ul><li>Let members add themselves into the conversation </li></ul><ul><li>Conversation vs. Transmission: one to one, or one to a few...and AUTHENTICITY! </li></ul>
    29. 35. What do we Need in Order to Start? <ul><li>Understanding the Value & Power of New Media </li></ul><ul><li>Planning Strategies for Utilizing Digital Marketing for All Our Programs & Messages </li></ul>
    30. 36. Hadassah.org and Social Networks…
    31. 37. region.hadassah.org <ul><li>New Design </li></ul><ul><li>Mix of local and national content </li></ul><ul><li>National office can “push” content locally </li></ul><ul><li>Every click is tracked and measured </li></ul>
    32. 38. Website and social networks <ul><li>Use social networks to bring traffic to your website, not send them away </li></ul><ul><li>Update content frequently, if you can’t allow national content to flow into your website </li></ul>
    33. 39. AddThis
    34. 40. hadassah.org/mitzvahproject
    35. 45. Thank you… Questions? <ul><li>Elad Schanin </li></ul><ul><li>Director Video & Production </li></ul><ul><li>eschanin @hadassah.org </li></ul><ul><li>(212) 303-8103 </li></ul><ul><li>Yoram Ezra </li></ul><ul><li>Director of Web Initiatives </li></ul><ul><li>[email_address] </li></ul><ul><li>(212) 451-6224 </li></ul>

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