Social Media Outreach Communicating in the Online World to Enhance Planning in the Real World

Power to the people. They’re now the publishers. Social Media Overview

Expensive & Unidirectional Old Media T.V., radio, newspapers & magazines require significant infrastructure for production and distribution.

Inexpensive & bi-directional (social) New Media Internet, blogs & social media services provide infrastructure, making entry costs affordable for individuals and organizations.

via text, audio & video Anyone can publish (Whether or not they have something meaningful to say.)

News, announcements, best practices, reviews, tutorials...anything can be shared. They Do Have Something to Say Some of it is quite useful.

Web-based services, blogs and applications. Social Media Tools

Friends, old school chums, causes, organizations, businesses & more. Facebook

Not just for job searches. Connect with peers & professionals. LinkedIn

140 characters is not as limiting as you might think. Twitter

Monitor mentions (replies) & share lists Twitter

Tweetdeck: Making sense of your Twitter stream. Twitter

Photosharing - Archiving - Events/Places/People Flickr

Channels, playlists, subscriptions, comments...link to your site. YouTube/Vimeo

Publish & promote via social media & embed on your site. YouTube/Vimeo

Crowdsourcing what’s important (or not) Digg

A salvation for insomniacs & a place to share interesting sites StumbleUpon

Bookmark sites by tags - easier to find later - from any computer Delicious

Social bookmarking & organization Delicious

Monitor responses & mentions - following related news Google Reader

Skim feeds & read articles in reader or click through to article on site. Google Reader & Feedly

Niche networks for organizations, clubs & topical groups. Ning

Measurable Goals • Clear Strategies • Audience Specific Tactics Goal Planning Create useful conversations.

How to have new conversations

Intentional Model from Instructions from the Cook Conversations that have the power to reveal, inspire & engage our strengths New Conversations Conversations that have no power to reveal, inspire & engage our strengths Old (Shadow) Conversations

Seven Habits 7

Using social media to connect with your peers. Collaboration

Create Public or Private Communities - Discussion Boards, File Sharing & More Ning Networks

Real-time Twitter chats - when you can’t meet in person, meet in real time. Twitter • Google Docs

Private Beta Google Wave Threaded discussions let you add people to conversations, share documents, etc.

More than just conference calls Skype Chat boards & screen sharing make it easier to meet online (small groups only)

Connecting with constituents. Outreach

Blogs Backbone for social media strategy. Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO.

Backbone for social media strategy.

Plans, documents, surveys, visitor comments, RSS feeds, social media sharing, SEO.

Blogs Conversation is archived on blog and may spread to other sites.

Conversation is archived on blog and may spread to other sites.

Facebook Augment your blog with a Facebook Page

Augment your blog with a Facebook Page

Facebook Using pages to connect with constituents & promote events

Using pages to connect with constituents & promote events

Twitter Chats Real-time meetings via Twitter. Simply set a time, hashtag and moderator.

Real-time meetings via Twitter. Simply set a time, hashtag and moderator.

LinkedIn Groups Create a group for your community.

Create a group for your community.

Social Media Press Release Mainstream media is listening. (They’re also following you on Twitter & Facebook.)

Mainstream media is listening. (They’re also following you on Twitter & Facebook.)

Integrated Communication Coordinate your blog with social media efforts as part of comprehensive plan.

Coordinate your blog with social media efforts as part of comprehensive plan.

social media consultants Google “Heidi Cool” or “George Nemeth” to find us online, or visit: http://georgenemeth.com / http://www.heidicool.co m Many of the resources mentioned can be found online at: http://delicious.com/hacool/APAClevelandMeeting Heidi Cool & George Nemeth

social media consultants