Content Curation - Show your expertise—by sharing the best of others.


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Content Curation - Show your expertise—by sharing the best of others.

  1. 1. Content Curation Show your expertise—by sharing the best of others. Heidi Cool Internet Strategist Web Design & Strategy
  2. 2. What is content curation? Curation was once the realm of museums and libraries . Now anyone may participate. Content curation is the process of finding and sharing the best content in a given subject area.
  3. 3. The Web is a noisy crowded place. Content Curators help sift through the noise.
  4. 4. Choosing Content Gather the content that best represents your topic. Library of Congress: Gottlieb Jazz Photos
  5. 5. Distributing Content Share the content in the spaces where your audience spends time. Blogs
  6. 6. Why Curate Content? Provide more comprehensive resources You save time when you don’t have to write everything yourself.
  7. 7. It’s not all about us. Become a one-stop shop for the best information in your niche & people will follow. A mix of content helps you provide more comprehensive resources. My Content Other people’s content. +
  8. 8. <ul><li>Quality (writing, design, etc.) </li></ul><ul><li>Originality </li></ul><ul><li>Address specific needs </li></ul><ul><li>Reputation of source </li></ul><ul><li>Popularity (if something has been over-shared by others, look for something else.) </li></ul><ul><li>Of interest to your audience </li></ul>Factors to consider when choosing content None of these Tweets seem particularly unique or compelling.
  9. 9. The quality of what you share reflects on you. Harvard Business Review has a solid reputation. Evil Genius may be an unknown commodity. Read both respected and unknown authors carefully to determine whether their advice is sound. You can find great insights in many places.
  10. 10. Originality Counts Is the content unique & fresh? Is everyone else already sharing it?
  11. 11. What interests your target audience? Visit their hang-outs and see what questions they ask.
  12. 12. Listen to your followers. What are they tweeting? What do they respond to? What do they want to hear?
  13. 13. How to find content sources Research now —to build a foundation for later.
  14. 14. Find the top blogs in your niche then subscribe to them. Blogs
  15. 15. Follow trade journals in your industry Online Magazines
  16. 16. Search key words and phrases related to your niche Key Word Searches
  17. 17. Use Tweetdeck or Hootsuite to follow people and topics Twitter Lists & Searches
  18. 18. Twitter Chats <ul><li>Real-time meetings on specific topics via Twitter. </li></ul>
  19. 19. What topics generate discussion? LinkedIn Groups
  20. 20. Social bookmarking & organization: Delicious Look at both popular and recent to find the best content. Look at tags shared by others to see what they think is important.
  21. 21. Crowdsourcing sites can help you discover what’s interesting in your niche Digg, StumbleUpon
  22. 22. Look for links on walls and discussion forums Facebook Pages & Groups
  23. 23. Manage & Monitor Content Sources <ul><li>Subscribe to Feeds </li></ul><ul><li>Join Groups & Discussion Boards </li></ul><ul><li>Follow Topical Twitter Lists </li></ul><ul><li>Google Alerts </li></ul><ul><li>Monitor Digg & StumbleUpon </li></ul><ul><li>Use Social Media Monitoring Services </li></ul>
  24. 24. Google Reader
  25. 25. Keyword search Subscribe to feed.
  26. 26. Subscribe to RSS Feeds
  27. 27. Subscribing to Feeds Click RSS Icon to subscribe then select your preferred reader. Or copy RSS address then paste into Google Reader. If you can’t find an RSS link, try using the URL for the blog or site. If the site has been coded properly Google Reader will be able to pull the feed.
  28. 28. Organize feeds Assign feeds to topical folders
  29. 29. Viewing a feed Peruse headlines from a specific subscription Click headline to view post.
  30. 30. Read entries View individual items in reader or click through to source. Click headline to go to original post.
  31. 31. Peruse Topics Browse all the latest items in a folder
  32. 32. View all View items from all subscriptions to skim for the latest updates
  33. 33. View feed in Reader Skim headlines for articles worth sharing
  34. 34. Monitor key topics - get results via e-mail Google Alerts
  35. 35. Relevancy varies - keywords may also bring results for unrelated topics More monitoring tools
  36. 36. Save things to share later Save items to Delicious and tag them by topical keywords to easily find them later. Keepstream is a new service currently in beta. I’ve saved the links referred to in this presentation to
  37. 37. How & where to share On blogs, Facebook, Twitter, LinkedIn and other services Share excerpts or quotes with links and commentary.
  38. 38. Do Not Copy Articles Plagiarism is tacky and illegal . Unless you have permission. (I did not give permission!) My original post. My post on a plagiarist’s site in Argentina.
  39. 39. Share via Reader When you click share or share with note, the article will be published to your Shared Items page. This page also produces a feed. You can share this feed on LinkedIn, Facebook, Twitter, your blog and elsewhere.
  40. 40. Google Reader Shares posted to various channels
  41. 41. Share via Tumblr Tumblr micro-blogging makes it easy to share a variety of content types and follow others with similar interests.
  42. 42. Share via posterous posterous micro-blogging let’s you post by e-mail, follow other posterous blogs and share via social media.
  43. 43. Share via blogs
  44. 44. Share to Twitter, Facebook or other spaces CPA shares links to stories about art, urban planning & Cleveland, in addition to their own announcements.
  45. 45. When we share more, people notice. Our CPA plan, initiated in Fall ’09, was to share a variety of art resources from around the world. Apparently it’s working! Tweet Smarts Bored with Twitter already? You just aren’t using it the right way. Here are seven feeds with ties to our city you should check out. Jim Vickers [email_address] Cleveland Public Art featured as 1 of 7 most interesting local Twitter accounts by Cleveland Magazine “ Cleveland Public Art From a spinning cloud of heat that can be seen from 60 miles away to an artist’s wonderfully strange computer-generated representation of 40 of his friends’ iTunes libraries, Cleveland Public Art’s Twitter feed connects you to cool, thought-provoking works of art from around the world.”
  46. 46. Content Curation Take-Aways Identify the highest quality resources from both well-known and unknown content creators. Select items based on both quality and relevance to your target audience. Use tools like Google Reader and Delicious to monitor and save content. Try to share items that haven’t already been over-shared by others. Publish a mix of your own primary content with curated content to offer a balance of information. Be selective. Don’t post so much content that people need another curator to sort through your posts! Listen and respond to your audience and adapt your content to their needs. Post in the spaces your readers spend time. Don’t plagiarize!!!
  47. 47. Heidi Cool [email_address] Or just Google me. Slides will be uploaded to: Related links: By now you’ve been listening to me way too long. Any questions?