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NOAA in Second Life Traffic Report

by Eric Hackathorn on Aug 01, 2011

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Four Years in Review

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Four Years in Review

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scilands virtualworlds analytics maya realities seriousgames traffic noaa second life

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  • hackshaven Eric Hackathorn , 3D Web Designer at NOAA & Maya Realities It would *mostly* be me watching the slow death. There are a few exceptions, but without substantial changes to how the project is managed it's at the end of life. Slow deaths are an inefficient use of taxpayer dollars and there are better technologies on which to focus attention. 9 months ago Reply
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  • dlaugh Daniel Laughlin Would NOAA being watching it die a slow death, or mostly just Eric while the potential NOAA funders went blissfully ignorant in an out of sight out of mind sort of way? I agree with your assessment, Eric. I'd rather see a quick clean finish than a lingering slide down hill for any project. 9 months ago Reply
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  • hackshaven Eric Hackathorn , 3D Web Designer at NOAA & Maya Realities I completely agree Sandy. NOAA has a simple choice. Provide support for the project for rental, maintenance, and content refresh or watch their investment die a slow death. Given the current political and financial environment I'd honestly rather pull the plug and see it go humanly. 9 months ago Reply
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  • sandyadam Sandy Adam , Marketing Communications Manager at 21C Interactive @Paradox_Olbers Totally agree, this is no different than having a static boring website.

    @Eric Hackathorn would be a shame to see it go     9 months ago Reply
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  • hackshaven Eric Hackathorn , 3D Web Designer at NOAA & Maya Realities That's correct James. NOAA uses Maya Realities to collect its data in Second Life. 10 months ago Reply
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  • Paradox_Olbers Paradox_Olbers One anecdotal observation - I manage Spindrift island in the SciLands, and according to our metrics from a leading service, we get a total weekly audience of 180 to 90 avatars with a stay time averaging just over an hour each for 2 regular weekly events. In the last year, 90 to 120 avatars each week, with stay times just under an hour; most are regular attendees - they've explored Spindrift's exhibits and content before, and don't stay after events end.

    I also manage the International Spaceflight Museum on Spaceport Alpha and Spaceport Bravo. Each time we hosted an entertainment or talk, there would be a small but detectable residual increase in total visits above the average for the month.

    Static content leads to diminishing revisits. As Popular Science Magazine and Reuters Newservice demonstrated after buying regions and holding lavish introductory events, but no further interaction or updates. Refreshed exhibits and regular events and talks on a predictable but not necessarily frequent schedule lead to a steady or growing attendence base. (Note: the last year of flat overall growth in Second Life regular users has led to no growth or decline in our islands' attendence metrics.)

    I concur that the SciLands quality of traffic was heightened, and many synergistic networkings occurred as a result of event chat interactions. But no assignable short-time ROI.

    -Paradox Olbers, head of operations,
    International Spaceflight Museum
    SciLands, Second Life     10 months ago Reply
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  • JamesOReilly James OReilly at EI Consulting Maya Realities http://www.youtube.com/watch?v=I9g1PpVNmAw 10 months ago Reply
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  • hackshaven Eric Hackathorn , 3D Web Designer at NOAA & Maya Realities Events generate singular spikes in traffic, but to make a significant impact you have to have a regularly occurring seminar series. This was not possible given the allocated resources for the project.
    Secondly, while I do not think SciLands membership significantly increased the amount of traffic to the region I do think it increased the *quality* of traffic. The killer app in virtual worlds are the people. Because of location, conversations took place because of the virtual proximity that would not have happened otherwise. Unfortunately, it is difficult to prove ROI from this.     10 months ago Reply
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  • dlaugh Daniel Laughlin Thanks for sharing the report. Do you think hosting NOAA events in world would make a significant change in the numbers? I know that was not the engagement plan for the island and it would require commitment from other NOAA staff that probably has not manifest. Any insight on how membership in SciLands has impacted the traffic? 10 months ago Reply
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