Minibar Workshop March 2010

Paint-by-numbers SEO
Minibar workshop
This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License

Sweatshop SEO
50 directory submission $4
Copy:
100 words $1
1,000 PageRank 4 back links for $10

Black hat SEO
Misleading spiders
Artificial
traffic generation
Automated link creation
Photo credit: http://muppet.wikia.com

Experimental SEO
PageRank
sculpting
Manipulating URLs
Tweaking on-page keyword positions
Photo credit: http://www.sgvtribune.com,
http://www.negative-g.com


Essential website optimisation
Find valuable keywords
Create great content
Build links
Making SEO pay out

Warning
I will demo how Plug in SEO makes optimisation easier and faster,
but I’ll always show you an alternative way

2. Find valuable keywords
Photo credit: www.flickr.com/photos/cambodia4kidsorg

Valuable keywords
target list
prospects
2. Find valuable keywords
Method
Measure
Check

haggis
buy
order
delivery
sheep’s pluck
Scottish sausage
Scots pudding
recipes
history of
traditions
organic
long life
vegetarian
sexy
comfort food
fear of
US
Highland
international
fresh
traditional
mealy
Burn’s night
céilidh
valentines
= traditional Scots pudding recipes
+
+

Checking
traditional Scots pudding recipes
https://adwords.google.com/select/KeywordToolExternal

Checking

search volume
too small
traditional Scots pudding recipes
https://adwords.google.com/select/KeywordToolExternal

Checking
scottish black pudding
How many conversions?

Checking
How many conversions?
multiply by
divide by
divide by
480
12
20%
5%
= 58 conversions
monthly search volume
month value period
click through
your conversion rate

Checking

58 conversions

Checking

58 conversions
Low competition


Checking

58 conversions
Low competition
Can you be relevant



Checking

58 conversions
Low competition
Can you be relevant
Can you convert


?

Target keyword list

Repeat
For other word combos

Target keyword list

Repeat
For other word combos
What do I do with them?

3. Create great content
Photo credit: www.flickr.com/photos/9541469@N05

Great content
Single topic
Ideas
Target keyword list
3. Create great content
Method
Search
What’s hot in the social web?
Brainstorm topics
What’s working for competitors?
entertain
excite
amuse
educate
inspire
anger
aid

http://siteexplorer.search.yahoo.com

Repeat
Also available
Majestic SEO (majesticseo.com)
pay-per-competitor
http://siteexplorer.search.yahoo.com

or
http://my.pluginseo.com

http://ubervu.com

Great content
Idea
Special diet haggis
Kids don’t like haggis
Unusual recipes
Our idea
Idea
Healthy
kid-friendly black sausage burgers
Idea
Recipe
educate
aid

Great content
Idea
Special diet haggis
Unusual recipes
Our idea
Idea
Healthy
Idea
amuse
Recipe
Photograph kids trying black sausage vs. the burger
educate
aid

Great content
Idea
Special diet haggis
Unusual recipes
Our idea
Idea
Healthy
Idea
entertain
amuse
Recipe
Photograph kids trying black sausage vs. the burger
educate
aid
Go to the town centre and film a blind taste test

Great content
Healthy, kid-friendly
black sausage burgers blind taste test

Single topic
Use phrase variations from your keyword list
Include phrase in page heading and title
Mix-up media: images, video, audio, docs
ALT and TITLE tags to describe media
Write naturally, don’t keyword stuff

Great content
Healthy, kid-friendly
black sausage burgers blind taste test

Great. Now get me visitors

4. Build links
Photo credit: www.flickr.com/photos/sarniebill

£ £ £ £ £ £ £
Interested influencers
Target keyword list
Great content
4. Build links
Method
DIY links
Social media, video sharing etc.
Search
Earn links
Blogs, news, Wikipedia etc.
Optional
Swap links
Complimentary businesses
Buy
links

Video
#1: YouTube
Photos
#1: Flickr
Presentations
#1: SlideShare
Documents
#1: Scribd
Social Media
#1: Twitter
Link discovery
#1: StumbleUpon
Audio
#1: iTunes Store
Q&A
#1: Answers.com
DIY links
Upload a taster to these sites
Link back to your domain

Find interested influencers

Plug in SEO takes all of your keywords and locates relevant and quality influencers in
Link Suggestions

More at www.pluginseo.com/paint-by-numbers-seo

£?
Relevant links
Great content
Valuable keywords

5. Make SEO pay out
Photo credit: www.andrewdunnphoto.com

Measure
Build links
Research a keyword list
Some content
Fix critical website issues
5. Make SEO pay out
Method

http://www.google.com/analytics/

black pudding
black scottish puddings
order black puddings
scottish pudding delivery alabama
whats a blank pudding
scots black sausage
SEO for
black pudding

Google Analytics Advanced Segments

Essential website optimisation
Find valuable keywords
Build links
Making SEO pay out





This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License

http://www.pluginseo.com/paint-by-numbers-seo

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http://www.pluginseo.com/minibar
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Minibar Workshop March 2010

by MiniBar on Mar 11, 2010

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Minibar Workshop March 2010 — Presentation Transcript