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Minibar Workshop  March 2010
 

Minibar Workshop March 2010

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This presentation covers web analytics and specifically keyword analytics and how increase conversions. Its by Daniel Sim, founder of Plugin SEOhttp://my.pluginseo.com/...

This presentation covers web analytics and specifically keyword analytics and how increase conversions. Its by Daniel Sim, founder of Plugin SEOhttp://my.pluginseo.com/
This part of workshop series by MiniBar
http://www.openbusiness.cc/minibarworkshops/

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    Minibar Workshop  March 2010 Minibar Workshop March 2010 Presentation Transcript

    • Paint-by-numbers SEO
      Minibar workshop
      This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
    • Sweatshop SEO
      50 directory submission $4
      Copy:
      100 words $1
      1,000 PageRank 4 back links for $10
    • Black hat SEO
      Misleading spiders
      Artificial
      traffic generation
      Automated link creation
      Photo credit: http://muppet.wikia.com
    • Experimental SEO
      PageRank
      sculpting
      Manipulating URLs
      Tweaking on-page keyword positions
      Photo credit: http://www.sgvtribune.com,
      http://www.negative-g.com
    • Paint-by-numbers SEO

      Essential website optimisation
      Find valuable keywords
      Create great content
      Build links
      Making SEO pay out
    • Paint-by-numbers SEO
      Warning
      I will demo how Plug in SEO makes optimisation easier and faster,
      but I’ll always show you an alternative way
    • 2. Find valuable keywords
      Photo credit: www.flickr.com/photos/cambodia4kidsorg
    • Valuable keywords
      target list
      prospects
      2. Find valuable keywords
      Method
      Measure
      Check
    • haggis
      buy
      order
      delivery
      sheep’s pluck
      Scottish sausage
      Scots pudding
      recipes
      history of
      traditions
      organic
      long life
      vegetarian
      sexy
      comfort food
      fear of
      US
      Highland
      international
      fresh
      traditional
      mealy
      Burn’s night
      céilidh
      valentines
      = traditional Scots pudding recipes
      +
      +
    • Checking
      traditional Scots pudding recipes
      https://adwords.google.com/select/KeywordToolExternal
    • Checking

      search volume
      too small
      traditional Scots pudding recipes
      https://adwords.google.com/select/KeywordToolExternal
    • Checking

      search volume
      too small
      traditional Scots pudding recipes
      https://adwords.google.com/select/KeywordToolExternal
    • Checking
      scottish black pudding
      How many conversions?
    • Checking
      scottish black pudding
      How many conversions?
      multiply by
      divide by
      divide by
      480
      12
      20%
      5%
      = 58 conversions
      monthly search volume
      month value period
      click through
      your conversion rate
    • Checking
      scottish black pudding

      58 conversions
    • Checking
      scottish black pudding

      58 conversions
      Low competition

    • Checking
      scottish black pudding

      58 conversions
      Low competition
      Can you be relevant


    • Checking
      scottish black pudding

      58 conversions
      Low competition
      Can you be relevant
      Can you convert


      ?
    • Target keyword list

      scottish black pudding
      Repeat
      For other word combos
    • Target keyword list

      scottish black pudding
      Repeat
      For other word combos
      What do I do with them?
    • 3. Create great content
      Photo credit: www.flickr.com/photos/9541469@N05
    • Great content
      Single topic
      Ideas
      Target keyword list
      3. Create great content
      Method
      Search
      What’s hot in the social web?
      Brainstorm topics
      What’s working for competitors?
      entertain
      excite
      amuse
      educate
      inspire
      anger
      aid
    • http://siteexplorer.search.yahoo.com
    • http://siteexplorer.search.yahoo.com
    • http://siteexplorer.search.yahoo.com
    • http://siteexplorer.search.yahoo.com
    • Repeat
      Also available
      Majestic SEO (majesticseo.com)
      pay-per-competitor
      http://siteexplorer.search.yahoo.com
    • or
      http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://my.pluginseo.com
    • http://ubervu.com
    • http://ubervu.com
    • Great content
      Idea
      Special diet haggis
      Kids don’t like haggis
      Unusual recipes
      Our idea
      Idea
      Healthy
      kid-friendly black sausage burgers
      Idea
      Recipe
      educate
      aid
    • Great content
      Idea
      Special diet haggis
      Kids don’t like haggis
      Unusual recipes
      Our idea
      Idea
      Healthy
      kid-friendly black sausage burgers
      Idea
      amuse
      Recipe
      Photograph kids trying black sausage vs. the burger
      educate
      aid
    • Great content
      Idea
      Special diet haggis
      Kids don’t like haggis
      Unusual recipes
      Our idea
      Idea
      Healthy
      kid-friendly black sausage burgers
      Idea
      entertain
      amuse
      Recipe
      Photograph kids trying black sausage vs. the burger
      educate
      aid
      Go to the town centre and film a blind taste test
    • Great content
      Healthy, kid-friendly
      black sausage burgers blind taste test

      Single topic
      Use phrase variations from your keyword list
      Include phrase in page heading and title
      Mix-up media: images, video, audio, docs
      ALT and TITLE tags to describe media
      Write naturally, don’t keyword stuff
    • Great content
      Healthy, kid-friendly
      black sausage burgers blind taste test

      Great. Now get me visitors
    • 4. Build links
      Photo credit: www.flickr.com/photos/sarniebill
    • £ £ £ £ £ £ £
      Interested influencers
      Target keyword list
      Great content
      4. Build links
      Method
      DIY links
      Social media, video sharing etc.
      Search
      Earn links
      Blogs, news, Wikipedia etc.
      Optional
      Swap links
      Complimentary businesses
      Buy
      links
    • Video
      #1: YouTube
      Photos
      #1: Flickr
      Presentations
      #1: SlideShare
      Documents
      #1: Scribd
      Social Media
      #1: Twitter
      Link discovery
      #1: StumbleUpon
      Audio
      #1: iTunes Store
      Q&A
      #1: Answers.com
      DIY links
      Upload a taster to these sites
      Link back to your domain
    • Find interested influencers
    • Find interested influencers
    • Find interested influencers
    • Find interested influencers
      Plug in SEO takes all of your keywords and locates relevant and quality influencers in
      Link Suggestions
      http://my.pluginseo.com
    • Find interested influencers
      http://my.pluginseo.com
    • More at www.pluginseo.com/paint-by-numbers-seo
    • £?
      Relevant links
      Great content
      Valuable keywords
    • 5. Make SEO pay out
      Photo credit: www.andrewdunnphoto.com
    • Measure
      Build links
      Create great content
      Research a keyword list
      Some content
      Fix critical website issues
      5. Make SEO pay out
      Method
    • http://www.google.com/analytics/
    • http://www.google.com/analytics/
    • scottish black pudding
      black pudding
      black scottish puddings
      order black puddings
      scottish pudding delivery alabama
      whats a blank pudding
      scots black sausage
      SEO for
      black pudding
    • Google Analytics Advanced Segments
    • Google Analytics Advanced Segments
    • Google Analytics Advanced Segments
    • Google Analytics Advanced Segments
    • Google Analytics Advanced Segments
    • Paint-by-numbers SEO
      Essential website optimisation
      Find valuable keywords
      Create great content
      Build links
      Making SEO pay out





      This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License
    • http://www.pluginseo.com/paint-by-numbers-seo
    • Download the slides...
      http://www.pluginseo.com/minibar
      minibarmarch
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