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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
 

ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

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    ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f Presentation Transcript

    • Google Analytics Getting the most from it …
    • About me
    • What can you measure about your website?​ What can you measure about your website?​ Shout out some answers!
    • What business decisions can you make?​ It’s group work time!
    • Predict the future …
    • Predict the future …
    • Predict the future … Weekends
    • Guess when Doctor Who came back …
    • Browser problemshttp://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html
    • Website problems
    • Are they doing what you want?
    • Are they doing what you want?
    • How are you making money?
    • Did a change make a difference?
    • How do people find you?
    • Is your email working?​ http://cutroni.com/blog/2008/11/04/email-tracking-
    • Do you need a mobile site?
    • What’s happening RIGHT NOW?
    • How fast is your site?
    • Where are they going?
    • What are the most important pages on your site?
    • Custom variables = …?http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
    • Looking at Google Analytics
    • Google’s URL tool
    • Explanations!
    • Profile
    • Dashboard
    • Customised …
    • Overview
    • Who are they?
    • Top search terms
    • Top referrers
    • The content menu
    • Top landing pages
    • Top content
    • Top content by source
    • Multi touch
    • Customer journey
    • Different journeys
    • Can you think of any better ones?
    • How about …​ Branded intent​ Non-brand SEO​ Non-brand PPC​ Commercial vs informational​ Social
    • Alerts
    • Customise alerts