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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

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Transcript

  • 1. Google Analytics Getting the most from it …
  • 2. About me
  • 3. What can you measure about your website?​ What can you measure about your website?​ Shout out some answers!
  • 4. What business decisions can you make?​ It’s group work time!
  • 5. Predict the future …
  • 6. Predict the future …
  • 7. Predict the future … Weekends
  • 8. Guess when Doctor Who came back …
  • 9. Browser problemshttp://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html
  • 10. Website problems
  • 11. Are they doing what you want?
  • 12. Are they doing what you want?
  • 13. How are you making money?
  • 14. Did a change make a difference?
  • 15. How do people find you?
  • 16. Is your email working?​ http://cutroni.com/blog/2008/11/04/email-tracking-
  • 17. Do you need a mobile site?
  • 18. What’s happening RIGHT NOW?
  • 19. How fast is your site?
  • 20. Where are they going?
  • 21. What are the most important pages on your site?
  • 22. Custom variables = …?http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
  • 23. Looking at Google Analytics
  • 24. Google’s URL tool
  • 25. Explanations!
  • 26. Profile
  • 27. Dashboard
  • 28. Customised …
  • 29. Overview
  • 30. Who are they?
  • 31. Top search terms
  • 32. Top referrers
  • 33. The content menu
  • 34. Top landing pages
  • 35. Top content
  • 36. Top content by source
  • 37. Multi touch
  • 38. Customer journey
  • 39. Different journeys
  • 40. Can you think of any better ones?
  • 41. How about …​ Branded intent​ Non-brand SEO​ Non-brand PPC​ Commercial vs informational​ Social
  • 42. Alerts
  • 43. Customise alerts