Google Analytics  Getting the most from it …
About me
What can you measure about your           website?​ What can you measure about your website?​ Shout out some answers!
What business decisions can you             make?​ It’s group work time!
Predict the future …
Predict the future …
Predict the future …    Weekends
Guess when Doctor Who came          back …
Browser problemshttp://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html
Website problems
Are they doing what you want?
Are they doing what you want?
How are you making money?
Did a change make a difference?
How do people find you?
Is your email working?​ http://cutroni.com/blog/2008/11/04/email-tracking-
Do you need a mobile site?
What’s happening RIGHT NOW?
How fast is your site?
Where are they going?
What are the most important pages          on your site?
Custom variables = …?http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
Looking at Google Analytics
Google’s URL tool
Explanations!
Profile
Dashboard
Customised …
Overview
Who are they?
Top search terms
Top referrers
The content menu
Top landing pages
Top content
Top content by source
Multi touch
Customer journey
Different journeys
Can you think of any better ones?
How about …​ Branded intent​ Non-brand SEO​ Non-brand PPC​ Commercial vs informational​ Social
Alerts
Customise alerts
ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

  1. 1. Google Analytics Getting the most from it …
  2. 2. About me
  3. 3. What can you measure about your website?​ What can you measure about your website?​ Shout out some answers!
  4. 4. What business decisions can you make?​ It’s group work time!
  5. 5. Predict the future …
  6. 6. Predict the future …
  7. 7. Predict the future … Weekends
  8. 8. Guess when Doctor Who came back …
  9. 9. Browser problemshttp://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html
  10. 10. Website problems
  11. 11. Are they doing what you want?
  12. 12. Are they doing what you want?
  13. 13. How are you making money?
  14. 14. Did a change make a difference?
  15. 15. How do people find you?
  16. 16. Is your email working?​ http://cutroni.com/blog/2008/11/04/email-tracking-
  17. 17. Do you need a mobile site?
  18. 18. What’s happening RIGHT NOW?
  19. 19. How fast is your site?
  20. 20. Where are they going?
  21. 21. What are the most important pages on your site?
  22. 22. Custom variables = …?http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
  23. 23. Looking at Google Analytics
  24. 24. Google’s URL tool
  25. 25. Explanations!
  26. 26. Profile
  27. 27. Dashboard
  28. 28. Customised …
  29. 29. Overview
  30. 30. Who are they?
  31. 31. Top search terms
  32. 32. Top referrers
  33. 33. The content menu
  34. 34. Top landing pages
  35. 35. Top content
  36. 36. Top content by source
  37. 37. Multi touch
  38. 38. Customer journey
  39. 39. Different journeys
  40. 40. Can you think of any better ones?
  41. 41. How about …​ Branded intent​ Non-brand SEO​ Non-brand PPC​ Commercial vs informational​ Social
  42. 42. Alerts
  43. 43. Customise alerts
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