ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f
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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f

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ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f ICT KTN Online Business Essential Clinics #3: Web Analytics with Malcolm Coles, Thursday, 17 May 2012 f Presentation Transcript

  • Google Analytics Getting the most from it …
  • About me
  • What can you measure about your website?​ What can you measure about your website?​ Shout out some answers!
  • What business decisions can you make?​ It’s group work time!
  • Predict the future …
  • Predict the future …
  • Predict the future … Weekends
  • Guess when Doctor Who came back …
  • Browser problemshttp://analytics.blogspot.com/2010/07/using-wrong-tracking-code-can-cost-you.html
  • Website problems
  • Are they doing what you want?
  • Are they doing what you want?
  • How are you making money?
  • Did a change make a difference?
  • How do people find you?
  • Is your email working?​ http://cutroni.com/blog/2008/11/04/email-tracking-
  • Do you need a mobile site?
  • What’s happening RIGHT NOW?
  • How fast is your site?
  • Where are they going?
  • What are the most important pages on your site?
  • Custom variables = …?http://www.guava.co.uk/articles/using-custom-variables-google-analytics-why-and-how
  • Looking at Google Analytics
  • Google’s URL tool
  • Explanations!
  • Profile
  • Dashboard
  • Customised …
  • Overview
  • Who are they?
  • Top search terms
  • Top referrers
  • The content menu
  • Top landing pages
  • Top content
  • Top content by source
  • Multi touch
  • Customer journey
  • Different journeys
  • Can you think of any better ones?
  • How about …​ Branded intent​ Non-brand SEO​ Non-brand PPC​ Commercial vs informational​ Social
  • Alerts
  • Customise alerts