HD Radio Electronic Program Guide Webinar - February 25, 2009
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HD Radio Electronic Program Guide Webinar - February 25, 2009

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This is the slide deck from the HD Radio - Electronic Program Guide webinar. The National Association of Broadcasters and their FASTROAD program have initiated a team to help develop the standards......

This is the slide deck from the HD Radio - Electronic Program Guide webinar. The National Association of Broadcasters and their FASTROAD program have initiated a team to help develop the standards for an electronic program guide for the radio industry.

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  • 1.
    • Welcome to Today’s Webinar
    • HD Radio Project
    • To hear the audio, please dial: 773-945-1010, access code 574-373-148
    • You also can hear the webinar through speakers connected to your computer. Select the Speaker option when you login to the event. You also can start to submit questions using the “Question” feature.
    • Thank you for joining us.
    • Our presentation will begin momentarily.
  • 2. An NAB FASTROAD-Sponsored Development Program
  • 3.
    • NAB FASTROAD
    • David Layer, Program Manager and Director of Advanced Engineering, NAB Science & Technology Department
    • Project Team Members
    • BIA Advisory Services
    • Rick Ducey, Chief Strategy Officer
    • Skip Pizzi, EPG Consultant to BIA Advisory Services
    • Broadcast Signal Lab
    • David Maxson, Managing Partner
    • Unique Interactive
    • Adrian Cross, Software Development Team Leader, Unique Interactive
    25 February 2009 The HD Radio EPG Project
  • 4.
    • Director, Advanced Engineering
    • NAB Science & Technology
  • 5.
    • Mission: seek and facilitate development and commercialization of new technologies that use radio and television broadcast spectrum for the benefit of broadcasters
    • Funded by the National Association of Broadcasters
    • Oversight:
      • Steering Committee – NAB Board members and NAB executive staff
      • Technical Committee – NAB member engineering VPs and others
    • TV projects (Art Allison, TV Subcommittee Chair)
    • Radio projects (David Layer, Radio Subcommittee Chair)
    • www.nabfastroad.org
    25 February 2008 The HD Radio EPG Project
  • 6. 25 February 2009 The HD Radio EPG Project NAB FASTROAD Technology Advocacy Program – HD Radio EPG project
    • HD Radio system design completed by iBiquity but no infrastructure
    • How can EPG data be best managed?
    • What are the options?
    • Project goals:
      • Identify business and functional requirements
      • Identify market for field trial
      • Develop EPG system architecture(s)
      • Simulate and conduct field trial
      • Final report
  • 7.
    • Chief Strategy Officer
    • BIA Advisory Services
  • 8.
    • EPG Project – Phase 1 Accomplishments:
      • Business Requirements
      • EPG Architecture – preliminary
      • Field Trial Market – recommendation
      • EPG Architecture – final
    • EPG Project – Phase 2
    • Goals:
      • Computer Simulation/Lab Trials
      • Field Trial
      • Final Report and Recommendations
    25 February 2009 The HD Radio EPG Project
  • 9.
    • A special thanks . . .
    • iBiquity Digital team is providing critical support for all phases of this project.
    25 February 2009 The HD Radio EPG Project
  • 10. 25 February 2009 The HD Radio EPG Project Program Source EPG Service Bureau Radio Station Automation System Manual Input/ Other Data Source Transmission Traffic System Receiver Listener Internet
  • 11.
    • Delivery architecture
    • Content management
    • Receiver design
    • Cost & design issues
    • Legal considerations
    • Use cases
    • Business requirements
    • Industry interviews
    25 February 2009 The HD Radio EPG Project Document Contents
  • 12.
    • EPG Consultant
    • BIA Advisory Services
  • 13.  
  • 14.
    • Unlike TV EPG, there is no existing national radio program-schedule database
    • >10x Radio vs. TV stations in U.S.
    • Complexity of serving mobile receivers
    • Receiver display size & capability varies widely
    • Radio EPG business model required
    25 February 2009 The HD Radio EPG Project
  • 15.
    • Parochial
        • Each station transmits its own EPG data only
    • Shared
      • Each station transmits all EPG data for market
          • (or at least top-level EPG data from other stations)
    • Master Station
      • One or more stations provide market-wide EPG
    • Network
      • Stations transmit pointers to EPG data source(s)
    25 February 2009 The HD Radio EPG Project
  • 16.
    • Open-architecture EPG allows “Service Bureau” approach
    • Essential for any aggregated market data transmission
    • Helpful even for “Parochial” model
      • Data “scrubbing”
      • Hierarchical display management
    • Allows multi-platform delivery & scalability
      • EPG-only data for Internet has value
      • “ Network” delivery model to future converged HD/3G/WiFi devices
    25 February 2009 The HD Radio EPG Project
  • 17.
    • Receiver design
      • UE and cost issues for EPG navigation & display
    • Use cases
      • How EPG might be employed by broadcasters and consumers
    • Requirements
      • Design considerations for receivers, system & delivery architectures, and EPG software
    • Market uniformity concerns
      • Matching station coverage to market-based data
    25 February 2009 The HD Radio EPG Project
  • 18.
    • Managing Partner
    • Broadcast Signal Lab
  • 19.
    • Consumers
      • Radio still by accidental discovery
      • Random Station/Program search
      • No incentive to stay tuned to station or the medium
    • EPG makes:
      • Radio more convenient
      • Listeners anticipate instant gratification vs. instant frustration
      • Time-shifting technology possible
    25 February 2009 The HD Radio EPG Project
  • 20.
    • Consumer Electronics Providers
      • Radio is an inexpensive appliance or feature, not a highly valued technology
      • Radio does not offer apps for rich media devices
        • Short on program info, interactivity, compelling display content
    • EPG gives:
      • Radios more sizzle
      • Radios more relevance
      • Radios more features to sell product
      • Media devices more functionality
    25 February 2009 The HD Radio EPG Project
  • 21.
    • Broadcasters
      • Radio relies on forward promotion to retain audience
      • Radio relies on accidental discovery to capture listeners now
      • Radio relies on remotes, co-sponsorships, advertising to raise brand awareness
    • EPG makes:
      • The radio medium more competitive against alternatives
      • The station stickier
      • The medium stickier
      • Time-shifting technology possible
    25 February 2009 The HD Radio EPG Project
  • 22.
    • EPG in Three Dimensions
      • Vertical view – Stations/Programs
      • Horizontal View – Time
      • Depth View – Richer program detail
    25 February 2009 The HD Radio EPG Project
  • 23. 25 February 2009 The HD Radio EPG Project Courtesy Radio World; background (c)iStockphoto/Viktor Gmyria Courtesy Radio World; background (c)iStockphoto/Viktor Gmyria
  • 24.
    • EPG leverages radio’s advantages
      • #1 – Radio broadcasting is local
      • #2 – Radio broadcasting is free
        • With purchase of a radio
        • Or a radio-equipped device
        • Also available on line
      • #3 – Radio offers diverse content
        • EPG lays local radio out for the listener
    25 February 2009 The HD Radio EPG Project
  • 25.
    • Radio appears as a coordinated service
      • Like cable TV or satellite radio/TV
      • The power of EPG is in the collective information about all stations
    25 February 2009 The HD Radio EPG Project
  • 26.
    • Minimize workload
    • Minimize cost
    • Information secure until published
    • Flexibility to support format
    • Consistency of user experience
    25 February 2009 The HD Radio EPG Project
  • 27.
    • Software Development Team Leader Unique Interactive
  • 28.
    • Central server
    • Flexible data capture
    • Multiple export formats
    25 February 2009 The HD Radio EPG Project
  • 29.
    • Manage the Stations and Services
    • Grant Access
    • Monitor System
    25 February 2009 The HD Radio EPG Project
  • 30.
    • Create programs and shows
    • Schedule using drag and drop
    • Richly structured descriptions
    25 February 2009 The HD Radio EPG Project
  • 31.
    • Promote programming
    • Links to related content
    • Searchable by Google
    25 February 2009 The HD Radio EPG Project
  • 32.
    • Allow listener to catch-up on missed content
    • Broaden reach of your content
    • Nearly impossible without an EPG system
    25 February 2009 The HD Radio EPG Project
  • 33. 25 February 2009 The HD Radio EPG Project 1 2 3 4
  • 34.
    • What we’d like to hear from you:
      • How would your station use an EPG?
      • What would you want to make sure the system can do?
      • What platforms would you want the EPG to serve?
      • Any other questions or comments...
    25 February 2009 The HD Radio EPG Project
  • 35.
    • Please review Business Requirements and Use Cases document at www.nabfastroad.org
    • Pass along to your colleagues
    • Send feedback to [email_address]
    25 February 2009 The HD Radio EPG Project
  • 36. HD Radio EPG Project