Joe hackmanbloggingonlineversion

Blogging and Social Media
Presented by:
Joe Hackman
http://joesgonesocial.com
http://managedsolutions.com

Know your Audience
What would you like to learn from this presentation?

Why are we “Going Social?”
Facebook 500+ Million Users
35+ Age group fastest growing
Communicate with friends and family
Business/Community
The audience we need to reach is there
Networking
Disruptive technology
Win or Lose?

What is a Blog?
A blog could be part of or an entire website.
Blog posts are usually displayed in reverse-chronological order. The content could include notes, commentary, video, pictures and other multimedia. Blog platforms (like Wordpress) are often used as Content Management Systems (CMS) to make websites easier to maintain and update.

Why Blog?
Your slice of the web
Control your message
Share your experience or expertise
Search Engine Optimization (SEO)
Build a following for a business or cause
Build up your newsletter distribution list
Share your passions
Lead Generation

Where do you Blog?
Wordpress.com for free (Personal Use)
Self Hosted Wordpress (Professionals)
Blogger (Google Search Results/Blogs)
Typepad
Posterous (Feature Rich, Easy to setup)
Amplify (Social Media Shortcut)

How do you Blog?
You Write about things that:
you are passionate about.
apply to your target audience.
are Personally fulfilling.
that your audience likes.
you would not want misrepresented.
you will be able to provide 1-2 times/wk.

Blogging Best Practices
Be authentic and be human
Respond to comments
Comment on similar blogs
Importance of Titles
First two paragraphs
Link to other blogs (trackbacks)
Email subscription option!

Joe hackmanbloggingonlineversion

by hackmanj on Aug 26, 2010

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