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Blogging and Social Media Shortcuts<br />Presented by:<br />Joe Hackman<br />PR Chair Danville/Sycamore Valley Rotary 2010...
Know your Audience<br />What would you like to learn from this presentation?<br />
Why are we “Going Social?”<br />Facebook 500+ Million Users<br />35+ Age group fastest growing<br />Communicate with frien...
What is a Blog?<br />Wikipedia definition:<br />A blog is a type of website or part of a website. Blogs are usually mainta...
Why Blog?<br />Control your message<br />Share your experience or expertise<br />Search Engine Optimization (SEO)<br />Bui...
Where do you Blog? <br />Wordpress.com for free (Personal Use)<br />Self Hosted Wordpress (Professionals)<br />Blogger (Go...
How do you Blog?<br />You Write about things that:<br />you are passionate about.<br />apply to your target audience.<br /...
Blogging Best Practices<br />Be authentic and be human<br />Respond to comments<br />Comment on similar blogs<br />Importa...
Opportunities<br />Questions<br />Newsletter/Blog Updates<br />Feedback<br />© Copyright 2010 – Joe Hackman<br />http://jo...
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Joe Hackman Blogging Presentation

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This is a recent presentation that I gave at the Dougherty Valley San Ramon Rotary about Blogging.

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Transcript of "Joe Hackman Blogging Presentation"

  1. 1. Blogging and Social Media Shortcuts<br />Presented by:<br />Joe Hackman<br />PR Chair Danville/Sycamore Valley Rotary 2010-2011<br />
  2. 2. Know your Audience<br />What would you like to learn from this presentation?<br />
  3. 3. Why are we “Going Social?”<br />Facebook 500+ Million Users<br />35+ Age group fastest growing<br />Communicate with friends and family<br />Business/Community<br />The audience we need to reach is there<br />Networking<br />Disruptive technology<br />Win or Lose?<br />
  4. 4. What is a Blog?<br />Wikipedia definition:<br />A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. <br />
  5. 5. Why Blog?<br />Control your message<br />Share your experience or expertise<br />Search Engine Optimization (SEO)<br />Build a following for a business or cause<br />Build up your newsletter distribution list<br />Share your passions<br />Advocacy for Causes<br />
  6. 6. Where do you Blog? <br />Wordpress.com for free (Personal Use)<br />Self Hosted Wordpress (Professionals)<br />Blogger (Google Search Results/Blogs)<br />Typepad (Not very popular)<br />Posterous (Feature Rich, Easy to setup)<br />Amplify (Social Media Shortcut)<br />
  7. 7. How do you Blog?<br />You Write about things that:<br />you are passionate about.<br />apply to your target audience.<br />are Personally fulfilling.<br />that your audience likes.<br />could be misrepresented by the media.<br />you will be able to provide 1-2 times/wk.<br />
  8. 8. Blogging Best Practices<br />Be authentic and be human<br />Respond to comments<br />Comment on similar blogs<br />Importance of Titles <br />First two paragraphs<br />Link to other blogs (trackbacks)<br />Email subscription option!<br />
  9. 9. Opportunities<br />Questions<br />Newsletter/Blog Updates<br />Feedback<br />© Copyright 2010 – Joe Hackman<br />http://joesgonesocial.comhackmanj@gmail.com<br />
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