Just Effin' Do It

just efﬁnʼ do it #BBHchat @seth_weisfeld @uberblond

what do creatives want?

what do creatives want? they donʼt know (ask ﬁve creatives what they want; youʼll get different answers)

what do creatives need?

what do creatives need? planners that get it... really get it

yes the world has changed

the way we work is changing

the way we build brands changes every day

chillax

yes the world has changed thatʼs okay, so can you

the way we work is changing

the big idea isnʼt dead the big insight is dead

deﬁne the problem curate the environment so the entire team can create the solution(s)

the new planner collaborative open brave ego-less always on insights obsessed

via @Malbonnington

the way we build brands changes every day

behavior not blather conversation not shouting momentum not one-off dynamic not static intuitive not regimented portable not permanent innovation not iteration useful not self-serving and for chrissakes the answer isnʼt always a facebook app

brand humanism is the new black

“if my brand does this, will it make friends?”

why does my brand need friends? friends listen friends share friends are loyal friends forgive friends come back friends are where itʼs at in this changed world

how do you make friends? itʼs not about the models itʼs not about a shiny brand architecture itʼs not about the one perfect brief itʼs about understanding the culture of the platforms

understanding is not reading theory understanding is doing

more doing more understanding less academia

your assignment do it

ﬁgure out a personal passion project pitch it to your team your team chooses one and together creates a digital ecosystem for it... tonight

some examples

the rules not a personal blog/brand uses at least 2 digital platforms bonus: a real world component

the deliverables the challenge it takes on the insights that feed the solution the idea the digital ecosystem/ propagation principles your deﬁnition of success what do you do if it goes big?

thank you questions?

http://bbh-labs.com	1512
http://www.slideshare.net	397
http://griffinfarley.typepad.com	331
http://www.treesandforest.com	117
http://www.craphammer.ca	106
http://uberblondnyc.com	103
http://www.danadol.ro	75
http://adivertido.com	74
http://thinkingalaud.posterous.com	73
http://www.sosticky.co.uk	72
http://www.franklinozekhome.com	67
http://www.bnox.be	66
http://seth-weisfeld.posterous.com	58
http://nekid.fr	56
http://fromatozeny.blogspot.com	52
http://daniseuba.wordpress.com	25
http://lifestream.marcopacifico.com	23
http://mattsummers.tumblr.com	21
http://guplanning.posterous.com	20
http://a000.petrk.thegrandunion.com	19
http://cestquoileplan.com	17
http://dyatvcu.posterous.com	13
http://www.litmanlive.me	11
http://www.netvibes.com	11
http://www.thegrandunion.com	8
http://posterous.com	7
http://translate.googleusercontent.com	5
http://facebook.slideshare.com	5
http://dailyfix.posterous.com	5
http://marcopacifico.com	4
http://cestquoileplan.wordpress.com	4
http://ropparochjäger.se	3
http://webcache.googleusercontent.com	3
http://colectivoplanner.tumblr.com	3
http://typewrittennotes.com	3
http://interactivist.tumblr.com	3
http://static.slidesharecdn.com	3
http://wkshift.com	3
http://xn--ropparochjger-kfb.se	2
http://effindoit.pbworks.com	2
http://therumpusroom.posterous.com	2
http://www.litmanlive.co.uk	2
http://feeds.feedburner.com	2
http://ionsclifos.tumblr.com	2
http://craphammer.tumblr.com	1
http://justinmicklish.tumblr.com	1
http://gu-blog.dev2.thegrandunion.com	1
http://justinmicklish.posterous.com	1
http://stream.olishaw.com	1
http://173.13.167.171	1
http://jackieprince.squarespace.com	1

Just Effin' Do It

by Heidi Hackemer on Jun 08, 2010

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Just Effin’ Do It — Presentation Transcript