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great planners are schizo

by Strategist on Jul 27, 2013

  • 17,562 views

Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.

Armando Turco (Head of Account Management, BBH New York; @armandot) and I gave this talk at BBH New York's Griffin Farley Search for Beautiful Minds event.

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19 of 9 previous next Post a comment

  • davigonia David Cheang, Junior Planner at Publicis Groupe 24 Billys...just the way I love the job ;)
    Thank you very much for the awesome deck. Shared it to my teammates in the planning dept at Publicis HK :D
    8 months ago
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  • christopherlyons Beacon Communications K.K. at Beacon Communications K.K. Nice deck….all very very true!
    Strategic Planning under appreciated, sometime over hyped & very valuable discipline that when done well creates AMAZING work!
    8 months ago
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  • Wassim_Amin Wassim Amin, Creative Planner at Commonwealth- a McCann Worldgroup agency Damn right! Well done putting it into words. 8 months ago
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  • arboppo Andrew Robinson Well put Heidi - I love it. What's fascinating is the number of people I've met (recruiters and non-planner management) tend to be very black and white - and they rarely get these many dichotomies of approach required, preferring to pigeon-hole you as one or the other. I hope you don't mind if I borrow from this the next time the opportunity arises to help them understand. 8 months ago
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  • dakotagreen581 Dakota Green, Planner at TBWA\Chiat\Day Thanks Heidi. I've been waiting for this. :) 8 months ago
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  • ddillon4 Derek Michael Dillon, Digital Planner at Hurrdat A planner coming up with insights into planning. Well done. 8 months ago
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  • JoannaHudson Joanna Hudson, Planner at Fallon Hey Heidi, this got picked up and shared around my planning department at Grey London. Nice presentation. x 8 months ago
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  • mtizard mtizard great stuff 8 months ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ hahha I love it ...shared at http://thecuriousbrain.com/ well done :-) 8 months ago
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great planners are schizo great planners are schizo Presentation Transcript