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Презентация выступления Райэна Джуни на HackDay#23 в Новосибирске, 7-9 декабря

Презентация выступления Райэна Джуни на HackDay#23 в Новосибирске, 7-9 декабря

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  • 1. Startups Ryan Junee ryan@junee.org http://ryanjunee.comhttp://www.slideshare.net/rjune e/hackday-15544563
  • 2. My Background Idea Launch Learn Pitch Exit? Questions?
  • 3. My Background Idea Launch Learn Pitch Exit? Questions?
  • 4. Learned a Lot
  • 5. 2007: Started Omnisio
  • 6. Funded by Y Combinator (Winter 2008)
  • 7. 9 months later...
  • 8. 1 year later...
  • 9. 2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
  • 10. 2011: Founded Inporia
  • 11. Raised $1.3M from top silicon valley investors
  • 12. Epic Fails Pivots 12 months 3 months 2 months 11 months
  • 13. We are still going (currently 200k users)
  • 14. Mentoring:Investing:
  • 15. My Background Idea Launch Learn Pitch Exit? Questions?
  • 16. YourIdea: credit: Peter Thiel
  • 17. What is yourpassion?
  • 18. Consumer distribution, distribution, Internet distribution Enterprise Build and manage a sales team SoftwareEnergy, Biotech, Solve hard AI, ... technical problems
  • 19. Choose yourco-founder(s) carefully
  • 20. My Background Idea Launch Learn Pitch Exit? Questions?
  • 21. FOCUS
  • 22. Use Surveys to Decide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
  • 23. Landing Page / Smoke Test •Value Proposition •Sign Up • Facebook • Email • ....Drive traffic with Google Ads, FacebookAds ...• Wide variation in price• Inporia $2.17/user (Google)• Mobile dating app: $0.10/user (Facebook)
  • 24. Launch, Press (Mobileexample) downloads over a week (= top ranked Goal: Increasing list)1. Monday/Tuesday launch is best2. Pre-brief all press (with embargoes)3.Tech blogs break the news (night before launch)4. Ask people to re-tweet news5. Mainstream press articles (launch morning)6. App review sites (1-2 days later)7. Paid user acquisition (1-2 days later)
  • 25. Kaleidoscope v1.0 - Not Bad
  • 26. Kaleidoscope v2.0 - MuchBetter Featured by Apple
  • 27. This Morning: Featured by Google
  • 28. Integrate with Social Platforms Pinterest Organic Press Facebook
  • 29. My Background Idea Launch Learn Pitch Exit? Questions?
  • 30. Minimize Cycle Time credit: Eric Reis
  • 31. AARRR! credit: Dave McClure
  • 32. Before Product-Market Fit: • Retention (do they come back?) • Engagement (time/actions on site) • Mobile: reviews/ratings
  • 33. Talk to customers!
  • 34. Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20Most Information
  • 35. After Product-Market Fit: • Growth in DAU We are not quite there yet!
  • 36. My Background Idea Launch Learn Pitch Exit? Questions?
  • 37. SingleSentenceElevator Pitch 30 seconds‘Demo Day’ 2 minutes10-slide deck 20 minutes
  • 38. Elements of a pitch1. Single Sentence 6. Business Model2. The Problem 7. Distribution3. Your Solution 8. ‘Secret Sauce’4. Product Demo 9. Team5. Market Size 10. Milestones more...
  • 39. Fundraising in Silicon Valley • Seed Stage: (200K - 2M): Convertible Note • Series A (2M - 5M): Equity
  • 40. Seed Valuations Going Up Source: Fenwick & West + my estimate
  • 41. My Background Idea Launch Learn Pitch Exit? Questions?
  • 42. Who would you rather be? “Companies are bought, not sold”
  • 43. Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires• ‘Soft landing’ for failed startups• $1M - $2M per engineer• 2 - 4 years vesting• Payback investors (sometimes)
  • 44. My Background Idea Launch Learn Pitch Exit Questions?
  • 45. Questions? Ryan Junee ryan@junee.org http://ryanjunee.com