The Business Model You
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The Business Model You

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THE BMY for Liberal Arts undergraduates

THE BMY for Liberal Arts undergraduates

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The Business Model You The Business Model You Presentation Transcript

  • Business Model YouA flight plan to structure meaning, and purpose Peter H. Hackbert DirectorEntrepreneurship for the Public Good Program Berea College
  • The Business Model Canvas
  • Iterate, Pivot, Do Over
  • Changing times, changing business models
  • Blockbuster Video, Netflix, Redbox 1997 - Reed Hastings returns 2002 - 2003 - Netflix Apollo 13 to1995 - Viacom Redbox posts first Blockbuster six acquires initially profit, earning weeks overdue, funded byBlockbuster for $6.5 million on and is dismayed McDonalds $8.4 billion. revenues of by the $40 late $272 million. fee. 1998 - Reed 2010 - Hastings Blockbuster1984 - First founds plans to file forBlockbuster Netflix. bankruptcystore opens in Dallas.1985 1990 1995 2000 2005 2010 2013
  • People must change, too
  • The Business Model You
  • Labor market inches ahead 3% gain over last year across all degreesSource: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • Employers complain of the shortage of qualified candidates, both new graduates and experienced talentSource: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • “mediocre” increases in employment given the …. - Mark Zandi, Moody Analytics, chief economistSource: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • Employers Perceptions of the strength of the college labor market 2000-2012Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • Hiring Targets, 2012 & 2013Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • How do they find you?Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • Recruiting Strategies & HiringCampus Oriented Company Driven• Internship/Co-op Programs • Alumni from school 45% .? • Employee Referrals 40%• Career Fairs 61% • Social Media .?• Information Sessions 47% External Agents• Resume Referral 46% • Nation Web Aggregators .?• Faculty Connections . • Targeted Job Fairs 29%• On-campus Interviewing • General Job Fairs 28%• .? • Ads (professional outlets) 27%• Alumni Organization 19% • Consultants 22%
  • Recruiting Strategies & HiringCampus Oriented Company Driven• Internship/Co-op Programs • Alumni from school 45% 62% • Employee Referrals 40%• Career Fairs 61% • Social Media 29%• Information Sessions 47% External Agents• Resume Referral 46% • Nation Web Aggregators 52%• Faculty Connections 41% • Targeted Job Fairs 29%• On-campus Interviewing • General Job Fairs 28% 37% • Ads (professional outlets) 27%• Alumni Organization 19% • Consultants 22%
  • 10 Starting SalariesAll Majors $37,041All Liberal Arts 38,731Anthropology/Sociology 33,814Economics For your “intended” 40,481 major and threeFinance 42,811 other majors,Human Resources 38,301 predict whether theMarketing 38,874 2013 startingPolitical Science 35,928 salaries are abovePsychology or 33,505 below theSocial Work medium All Liberal $34,935 Arts starting salary…
  • 10 Starting Salaries All Majors $37,041 All Liberal Arts 38,731 Anthropology/Sociology 33,814 - Economics 40,481 + Finance 42,811 + Human Resources 38,301 - Marketing 38,874 + Political Science 35,928 - Psychology 33,505 - Social Work $34,935 -Source: Gardner, P. (December 2012). Recruiting Trends 2012-2013, Career Services and the CollegiateEmployment Research Institute, Michigan State University .
  • Showcase your talents
  • Skills Gap? Employers and Colleges Point Fingers at Each Other September 12, 2012 A.G. Lafley, Former CEO Proctor and Gamble Wake Forest University 0:00 -12:33 History of his journey 12:24-18:18 Interviewing today 31:35-37:05 Certification/GPA/One Page MemoSource: “Skills Gap? Employers and Colleges Point Fingers at Each Other.” Jeff Slingo, The Chronicle ofHigher Education, September 12, 2012.
  • Starting SwitchingReinventing a career
  • The First-Year Seminar proven to enhance resilience, persistence, retention and intentionality of Freshman navigating the curricular, co- curricular and student labor (work experience)accomplishments that leads to a career of social innovation.
  • Work on Purpose - Critical Reflection“I learned that” …• Express an important learning from the readings, not just a statement of fact• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)“I learned this when” ….• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.“This learning matters because” …• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.“In light of this learning” …• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them• Tie back clearly to the original learning statement.Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:Practical Tools for Critical Reflection in Service-Learning, Center for Excellence inLearning through Service Campus Christian Center & Center for TransformativeLearning, Berea College, February 3, 2012
  • Where Our Next Great Innovators Will Come From
  • Where Our Next Great Innovators Come From?http://www.youtube.com/watch?v=fVojBwdILL0
  • Creating Innovators - Critical Reflection “I learned that” … • Express an important learning from the readings, not just a statement of fact • Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it. • Explain your enhanced understanding of the concept(s), as a result of reflection on the experience • Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences) “I learned this when” …. • Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it. “This learning matters because” … • Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc. “In light of this learning” … • Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them • Tie back clearly to the original learning statement. Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning: Practical Tools for Critical Reflection in Service-Learning, Center for Excellence in Learning through Service Campus Christian Center & Center for Transformative Learning, Berea College, February 3, 2012
  • The Blue Sweater - Critical Reflection“I learned that” …• Express an important learning from the readings, not just a statement of fact• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)“I learned this when” ….• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.“This learning matters because” …• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.“In light of this learning” …• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them• Tie back clearly to the original learning statement.Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:Practical Tools for Critical Reflection in Service-Learning, Center for Excellence inLearning through Service Campus Christian Center & Center for TransformativeLearning, Berea College, February 3, 2012
  • Changemakers are:ResilientOptimisticTenaciousCommittedPassionatePatientEmotionally intelligentAssertivePersuasiveEmpatheticAuthenticEthicalSelf-AwareCompetentCurious
  • Social Entrepreneur Interviews - Critical Reflection“I learned that” …• Express an important learning from the social entrepreneurs’ interview, not just a statement of fact• Provide a clear and correct explanation of the concept(s) in question so that someone not in the experience could understand it.• Explain your enhanced understanding of the concept(s), as a result of reflection on the experience• Be expressed in general terms, not just in the context of the experience (so that the learning can be applied more broadly to other experiences)“I learned this when” ….• Connect the learning to specific activities that gave rise to it, making clear what happened in the context of that experience so that someone who wasn’t there could understand it.“This learning matters because” …• Consider how the learning has value, both in terms of this situation and in broader terms, such as other organizations, communities, activities, issues, professional goals, courses, etc.“In light of this learning” …• Set specific and assessable goals ; consider the benefits and challenges involved in fulfilling them• Tie back clearly to the original learning statement.Source: Clayton, P.H. (2012). Generating, Deepening, and Documenting Learning:Practical Tools for Critical Reflection in Service-Learning, Center for Excellence inLearning through Service Campus Christian Center & Center for TransformativeLearning, Berea College, February 3, 2012
  • Self Discovery Exercises Defining Work, Defining OurselvesHow do you spend most of your time? The Three Questions Uncle Ralph – The Brand New Life
  • Excitement / Enjoyment Lifeline
  • Berea College Labor Transcript
  • Berea College Curriculum Guides Assignment: For 2 majors, design a 4 year curriculum plan integrating the a) College Handbook, b) online Curriculum Guides and c) spring offering of classes
  • Personal Statements“I’d like to help poor people get jobs by creating jobs.” ~Taylor“I’d like to help enrich children’s lives by teaching them art.” ~Sara“I’d like to help suffering people by demonstrating a will to go on.” ~Justin“I’d like to help Appalachian people by starting a program that will changethe status quo.” ~Ebony“I’d like to help give people hope by giving them the love and skills theyneed.” ~Summer“I’d like to help low income families work by helping to implement a lowcost effective way of providing childcare, and classes that help improvetheir work skills and abilities to make them better candidates for the workforce.” ~Kaylene
  • What a Paycheck Teaches
  • Take-Home Pay’s True Meaning Cost of income (28%)
  • The Business Model You
  • Thank You