Ashoka U Exchange 2013 Innovation Presentation Business Model You

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Building on the success of the nine elements in Business Model Generation (BMG), developed my Alex Osterwalder, Tim Clark has design the Business Model You (BMY), a one-page blueprint for a social entrepreneurship career. We have revised the model and have introduced it to early stage undergraduates within a “changemaker course” and have produced 25 plans for the 3 ½ years students spend in academic and co-curricular activities leading to launching a social entrepreneur career upon graduation.
The BMY works for describing personal business models just as it does for describing the BMG with two differences. The Key Resource is the student and exercises bring out the passion, the interests, skills and abilities, personality, and the assets students own or control. The BMY takes into account unquantifiable “soft” Costs (such as stress) and “soft” Benefits (such as satisfaction). The BMG considers only monetary Costs and Benefits. The BMY paints a clear, accurate picture of the pre-professional activities that lays the foundation for later addressing social entrepreneur career elements such as satisfaction, stress, recognition, time demands, social contribution.

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  • …..cultivate the ways Changemakers think, …..the ways Changemakers discern meaning from other social entrepreneur’s pathways and …..to craft the intentionality to create a life with purpose.The PBMis a one-page, innovative blueprint, when activated by classroom exercises and experiential learning can bring out the passion, interest, skills and abilities for assessing who you are, what you can do to lay a foundation for a Changemakers career. Changing times, changing business models
  •  ……and we can thank Alex Osterwalder and others in the open source platform environment for mapping the 9 elements how value is created in new ways visually. As I have come to study the canvas and how entrepreneurs map, hypothesis and test their model assumptions with post-it-notes.I came across the work of Tim Clark that expands the Business Model Canvas – the Business Model You that permits our student to experiment, to practice, and to craft a plan for aligning personal and career aspirations.  Putting together a Canvas is VERY similar to Navigating the curricular, co-curricular and student work experience or work-study (labor) accomplishments that leads to a career of social innovation.
  • Navigating the curricular, co-curricular and student work experience or work-study (labor) accomplishments that leads to a career of social innovation. Starts, stops, repeats as expressed in Beyond 12 last night.
  • BMYcan be used at various stages of one’s life or career I have been experimenting – at the start – the launch of the college career – in The first-year Seminar – proven to enhance resilience, persistence, retention and intentionality of Freshman navigating the curricular, co-curricular and student labor (work experience) accomplishments that leads to a career of social innovation.
  • I use a flipped, team-based model 3 modules to support my student who enroll with hopes, aspiration and some fear to college as we learned last evening in Beyond 12. In the class - “What is a Changemaker?” – we uncover Who Are These Changemaker? What Do They Have to Offer. How did they discovery how to integrate their passions with action. Where were the bumps, the hurdles, the failures, and the Ha HA moments.By studying the journeys, unbundling choices and decision my hope is that student can determine what they might want to do when they grow up. We ask of our selves Who Are We? What Key Resources Do I Have and Can I Acquire?
  • We discover what moves others to action, What gets each of us out of bed in the morning. We inventory the skills, beliefs and our gifts of others. Through class exercises we inventory our own skills, beliefs and gifts, values and the value we want to provide to others within structured exercises presented in the Business Model U. Critical reflection prompts captured the lessons. 
  • Home townAge Biggest Challenge Themes from childhood 3 Key Changemaker Traits Defining Moment College / University Attended Social Enterprise (name) Date SE founded Social Enterprise Value PropositionWe discerned what it means to be service learner - what they could do with their lives when confronting social problems and challenges in education, quality of life, disease,The course asks us to begin the discovery process to attend to what do you want to do with your life and how we can use the next four years to come closer to an answer. What moments shaped what you think is important?
  • In the Tony Wagner readings we were introduced to STEM social innovators in a variety of educational institutions and along different journeys, but the focus became broader in terms of who helped Changemakers – the partners, family, friends, mentors – and the non-class activities and experiential activities that provide the key resources that are instrumental to shaping the intentions and outcome of innovators.
  • What moments shaped what you think is important? CRITICAL THINKING AND PROBLEM SOLVINGCOLLABORATION ACROSS NETWORKS AND LEADING BY INFLUENCEAGILITY AND ADAPTABILITYINITIATIVE AND ENTREPRENEURSHIPEFFECTIVE ORAL AND WRITTEN COMMUNICATIONACCESSING AND ANALYZING INFORMATIONCURIOSITY AND IMAGINATION
  • Jacqueline's journey is a testimony that reveal how their four year liberal arts program can help them turn their passions into realities by undertaking private actions to solve public problems. Again we see the 7 critical success abilities through her eyes and reflection
  • Themes :EmpowermentAccountabilityHuman frailtiesCorruptionPoverty EmpathyPatient CapitalThe BMY Reflection prompts align to those I use:I learned that….I learned that when…This learning matters because…In light of this learning…
  • Provided a list of 5 social entrepreneurs to each student to conduct a cell phone interview or SKYPE Interview. The prompts for the interview including Home townAge Biggest Challenge Themes from childhood 3 Key Changemaker Traits Defining Moment College / University Attended Social Enterprise (name) Date SE founded Social Enterprise Value Proposition
  • The prompts for the interview including Life journey questionsValue proposition questionsCritical skills questionStakeholder or co-creator questions Themes
  • Final essay, testimonials, reading, class discussion, daily class reflection of at least 400 words.Motivational quotes,Daily habits
  • Clark 8 exercises – Wheel of life,  Answering the “Who Am I?” repeated 10 times questions for various roles – student, son or daughter, provider, spouse.TEN SHEETS – Who Am I? Why you said that What excite you about that answers Look for common denominators among responses
  • Clark timeline – Your biggest failure?Uncle Rich, an eccentric uncle has died and left you $18 million, but you must fulfill two conditions to receive the money – You must pursue two one-year tasks. During these two years, you’ll receive a monthly living allowance plus reimbursement for expenses related to accomplishing the tasks, such as travel and education. At the end of the first year, you’ll receive a lump sum of $9 million and another $9 million in a trust fund to be released upon completion of the second year task.
  • PERSONALITY AND ENVIRONMENT John Holland, “vocational interests are an expression of personality.” Personal StatementsThe five WhysWhy do I do what I do?
  • Personal Business ModelsSharing, Piggy backs
  • ExampleSharing, Piggy backs
  • Sharing, Piggy backs
  • Jacqueline's journey is a testimony that reveal how their four year liberal arts program can help themCOVER STORY YOUBook jacket for the Autobiography
  • End of the four years with a cover story on the favorite magazineImagine its four years from today and a major media outlet has just run a big story about you, featuring quotes and a photo of you smiling face.
  • What is the name of the media outlet?What is the story about?Why are you featured?Write down some quotes from the interview.
  • The Business Model You that permits our student to experiment, to practice, to iterate, to pivot, and to craft a plan for aligning personal and career aspirations.
  • Ashoka U Exchange 2013 Innovation Presentation Business Model You

    1. 1. February 21 – 23, 2013A SHOKA U E XCHANGE 2013I NNOVATION P RESENTATIONS
    2. 2. Business Model YouA flight plan to structure, meaning, and purpose Peter H. Hackbert DirectorEntrepreneurship for the Public Good Program Berea College
    3. 3. The Business Model Canvas
    4. 4. Iterate, Pivot, Do Over
    5. 5. Starting SwitchingReinventing a career
    6. 6. Excitement / Enjoyment Lifeline
    7. 7. Personal Statements“I’d like to help poor people get jobs by creating jobs.” ~Taylor“I’d like to help enrich children’s lives by teaching them art.” ~Sara“I’d like to help suffering people by demonstrating a will to go on.” ~Justin“I’d like to help Appalachian people by starting a program that will changethe status quo.” ~Ebony“I’d like to help give people hope by giving them the love and skills theyneed.” ~Summer“I’d like to help low income families work by helping to implement a lowcost effective way of providing childcare, and classes that help improvetheir work skills and abilities to make them better candidates for the workforce.” ~Kaylene
    8. 8. The Personal Business Model Canvas KEY KEY VALUE CUSTOMER CLIENTS / PARTNER ACTIVITIES PROPOSITION RELATIONSHIPS CUSTOMER SEGMENTS HOW YOU WHAT INTERACT WHO YOU DO HOW YOU WHO YOUHELPS KEY HELP HELP RESOURCES CHANNELS YOU WHO YOU HOW THEY ARE AND KNOW YOU WHAT YOU AND HOW HAVE YOU DELIVER COST REVENUE AND BENEFITS WHAT YOU GIVE WHAT YOU GET3/2/2013 Peter H. Hackbert, Director, EPG, Berea College 19
    9. 9. Thank You

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