Berea College
Entrepreneurship for the Public
Good Program
Cohort 10
SoLoMo:
A Week In Review: Why We Do
What We Do
Jacob ...
Jonathan Rios
Economics
Junior
Ashley Champ
Biology
Junior
Jacob Burdette
Sociology
Junior
Faye Barry
Business
Sophomore
W...
Mitigators
Cameron Cohran
Business Admin.
Sophomore
Katelyn Blair
PSC/CFS
Sophomore
Thomas Downer
Communications
Junior
Do...
Traveling Troubadours
Brock Arnold
Education
Sophomore
Mila Abril
Biology/Chemistry
Junior
Cheyanna Johnson
Accounting
Sop...
Impact Deep
Angie Lee
Computer Science
Sophomore
Mercy Kershner
Spanish
Junior
John Willis III
Communications
Sophomore
Fa...
SoLoMo: Social, Local, Mobile
What Do We Do?
•Increase Online Presence
•Train Local Owners and Employees:
•Modify and Mode...
Interviews Conducted: 40
Posters Distributed: 67
Businesses Visited: 59
SoLoMo: Social, Local, Mobile
What Can 20 Students...
SoLoMo: Social, Local, Mobile
96% Research Products
66% Purchase in 24 Hours
48% Have Mobile-Optimized
Sites
(We can Beat ...
SoLoMo: Social, Local, Mobile
Why Should You Care?
Boston Consulting Group:
$8,000 From Yelp Alone
There are five reasons ...
SoLoMo: Social, Local, Mobile
What Do We Want From You?
Proclamation, Please!
Questions?
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2013 City of Berea Town Council Meeting May 21, 2013

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This file contains the City of Berea, Kentucky City Council presentation delivered in support of the “Come On In, We’re Local” SOLOMO (social, local. Mobile) campaign designed by the Cohort 10 members of the Entrepreneurship for the Public Good Program, at Berea College, May 21, 2013.

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Transcript of "2013 City of Berea Town Council Meeting May 21, 2013 "

  1. 1. Berea College Entrepreneurship for the Public Good Program Cohort 10 SoLoMo: A Week In Review: Why We Do What We Do Jacob Burdette Sociology Major Junior
  2. 2. Jonathan Rios Economics Junior Ashley Champ Biology Junior Jacob Burdette Sociology Junior Faye Barry Business Sophomore Wynn-jones Mbwambo Business Junior Appalachian Innovators Interviews This Week: 16 Posters Distributed: 20 Total Businesses Contacted: 16
  3. 3. Mitigators Cameron Cohran Business Admin. Sophomore Katelyn Blair PSC/CFS Sophomore Thomas Downer Communications Junior Doly Hahn Economics Junior Moondil Jahan Biology Sophomore Interviews This Week: 10Posters Distributed: 18 Total Businesses Contacted: 11
  4. 4. Traveling Troubadours Brock Arnold Education Sophomore Mila Abril Biology/Chemistry Junior Cheyanna Johnson Accounting Sophomore Amber Smith Agriculture Sophomore Solomon Alolga Business Admin. Junior Interviews This Week: 5 Posters Distributed: 16 Total Businesses Contacted: 19
  5. 5. Impact Deep Angie Lee Computer Science Sophomore Mercy Kershner Spanish Junior John Willis III Communications Sophomore Faith Jones Psychology Sophomore Emmanuel Tachu Sophomore Interviews This Week: 9 Posters Distributed: 13 Total Businesses Contacted: 13
  6. 6. SoLoMo: Social, Local, Mobile What Do We Do? •Increase Online Presence •Train Local Owners and Employees: •Modify and Modernize Advertisement
  7. 7. Interviews Conducted: 40 Posters Distributed: 67 Businesses Visited: 59 SoLoMo: Social, Local, Mobile What Can 20 Students Do In 1 Day?
  8. 8. SoLoMo: Social, Local, Mobile 96% Research Products 66% Purchase in 24 Hours 48% Have Mobile-Optimized Sites (We can Beat the Rest) Propagate Culture Honor Local Business Intensify Capital and Revenue Through Social Media Why Do We Do It?
  9. 9. SoLoMo: Social, Local, Mobile Why Should You Care? Boston Consulting Group: $8,000 From Yelp Alone There are five reasons to buy local: Building Community Lower Taxes A Healthier Environment Economic Vitality Character!
  10. 10. SoLoMo: Social, Local, Mobile What Do We Want From You? Proclamation, Please!
  11. 11. Questions?

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