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Competitive analysis for Facebook pages of presidential canditates of the Republic of Azerbaijan - 2013
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Competitive analysis for Facebook pages of presidential canditates of the Republic of Azerbaijan - 2013

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    • 1. All Account Avg. Lowest Account Leading AccountAll Account Avg. Lowest Account Leading Account 92k Cəmil Həsənli 4,171 Mənim Prezidentim / My Pr… 48k 96k total engagement 161k Mənim Prezidentim / My Pr… 30k Cəmil Həsənli 95k 191k total fans 23k Cəmil Həsənli 2,954 Mənim Prezidentim / My Pr… 13k 39.9% PTAT as % of fans 120 Cəmil Həsənli 55 Mənim Prezidentim / My Pr… 88 175 total posts How does the leader compare?How does the leader compare? Leader posts more often than average. Content is mostly statuses and photos. Leader has 131k (433%) more fans than the next best brand Cəmil Həsənli. Leader sends about 9 posts per day and gets an average of 765 interactions per post. Leader has a 89% share of PTAT compared to a 11% share for the second best brand Mənim Prezidentim / My President. Leader posts more often than average. Content is mostly statuses and photos. Leader has 131k (433%) more fans than the next best brand Cəmil Həsənli. Leader sends about 9 posts per day and gets an average of 765 interactions per post. Leader has a 89% share of PTAT compared to a 11% share for the second best brand Mənim Prezidentim / My President. Engagement Page Fans People Talking About This (PTAT) Brand Posts Engagement Page Fans People Talking About This (PTAT) Brand Posts Competitive LeaderboardCompetitive Leaderboard
    • 2. 91.8K 4.2K 305.0% 2.6% 0% 50% 100% 150% 200% 250% 300% 350% 0 10.0K 20.0K 30.0K 40.0K 50.0K 60.0K 70.0K 80.0K 90.0K 100.0K Fan Page Comparison: Total Engagement on Admin Posts Total Engagement Engagement as % of Fans 96% 4% Relative Share of Engagement Cəmil Həsənli Mənim Prezident…
    • 3. 30.1K 160.6K 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 0 20.0K 40.0K 60.0K 80.0K 100.0K 120.0K 140.0K 160.0K 180.0K Fan Page Comparison: Total Fans Total Fans 23.5K 2,954 People Talking About This
    • 4. 8.6 3.9 Cəmil Həsənli Mənim Prezident… Admin Posts Per Day 0 20 40 60 80 100 120 140 Fan Page Comparison: Admin Posts Status Link Photo Video Other
    • 5. MOST ENGAGING POSTS FROM PEAKMOST ENGAGING POSTS FROM PEAK From 9/28/13 by Cəmil Həsənli Xalq Seçir - Cəmil Həsənlinin 6-cı çıxışı | www.youtube.com | 2013 prezident seçkilərində … 2,062 interactions, 14% of brand total for the day From 10/1/13 by Cəmil Həsənli Bunlarda bir "doydum" anlayışı yoxdur. Mədə ilə beyin arasında rabitə itib, informasiya ve… 1,910 interactions, 21% of brand total for the day From 9/22/13 by Cəmil Həsənli Cəmil Həsənliyə dəstək mitinqinə artıq 10 minə yaxın adam gəlib. 1,006 interactions, 8.4% of brand total for the day -2,000 0 2.0K 4.0K 6.0K 8.0K 10.0K 12.0K 14.0K 16.0K 18.0K FanInteractions(Likes,Comments,Posts) Fan Page Engagement Comparison Over Time on Admin Posts Cəmil Həsənli Mənim Prezident…
    • 6. Cəmil Həsənli Mənim Prezident… Engagement Details Comparison Likes Comments User Posts Shares 668 69 42 4 55 3 0 100 200 300 400 500 600 700 800 Average Response Per Admin Post Likes per Post Comments per Post Shares per Post
    • 7. CONTENT TYPE PERFORMANCECONTENT TYPE PERFORMANCE 18k interactions, 19% of all engagement Videos MOST ENGAGING CONTENT TYPE Photos MOST COMMONLY POSTED 67 posts, 38% of all posts Photos 992 interactions, 1.1% of the brand's engagement BEST PERFORMANCE: Cəmil Həsənli -200 0 200 400 600 800 1.0K 1.2K Engagementperpost Fan Page Comparison: Engagement on Admin Posts Link Photo Status Video Other (size of bubble = number of posts)
    • 8. BRAND RESPONSIVENESSBRAND RESPONSIVENESS Cəmil Həsənli 0.00% HIGHEST RESPONSE RATE All Brands 0.00% AVERAGE RESPONSE RATE 450 46 0.0% 0.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 50 100 150 200 250 300 350 400 450 500 User Wall Posts & Page Admin Replies User Wall Posts % of User Posts Replied To

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