Scholarly Reputation Management Online The Challenges and Opportunities of Social Media Session 6: Wissenschaftskommunikation 2.0 – Social Software @ Work Schloss Mickeln, Düsseldorf, 29. September 2009 Michael C. Habib, MSLS Product Manager, Scopus & 2collab [email_address]

Social Media & Research Identity Information Types Scholarly Identity Facets Identity Management

Social Media & Research

Identity Information Types

Scholarly Identity Facets

Identity Management

64.1% of Social Media Usage is Work Related Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Researchers currently aged 25-44 with 1-10 published articles are already embracing Social Media as part of their workflow

Current Uses of Social Media by Researchers Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Social Software is mostly used to find information and research , but, limited use as recruitment, networking, or promotion tool (age 25-44 with 1-10 published articles )

Over 50% of all respondents see Social Media playing a key role in nearly all aspects of researcher workflow, opportunities in networking and career development Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Impact in the next 5 years?

Social Software & Research Identity Information Types Scholarly Identity Facets Identity Management

Social Software & Research

Identity Information Types

Scholarly Identity Facets

Identity Management

Unique Identifiers vs. Identity Content Unique Identifier should be… Connector Universal Stable Citable International Interdisciplinary

Unique Identifier should be…

Connector

Universal

Stable

Citable

International

Interdisciplinary

Identity Matrix Matrix from ClaimID founders: http://claimid.com/ About Me Not About Me By Me Not By Me

By Me, About Me By Me Not By Me Xing/LinkedIn Home Page Facebook About Me Not About Me Matrix from ClaimID founders: http:// claimid.com /

By Me, Not About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter References Facebook About Me Not About Me Matrix from ClaimID founders: http://claimid.com/

Not By Me, About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter Citations References Facebook Trackback About Me Not About Me Matrix from ClaimID founders: http://claimid.com/

Not By Me, Not About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter Citations References Facebook Disambiguation Same Name Same Ideas Trackback About Me Not About Me Matrix from ClaimID founders: http://claimid.com/

Disambiguation

Same Name

Same Ideas

Social Software & Research Identity Information Types Scholarly Identity Facets Identity Management

Social Software & Research

Identity Information Types

Scholarly Identity Facets

Identity Management

Identity Facets by Researcher Role & Tasks Role Principal Investigator / Senior Researcher Postdoctoral Fellow / Early Career Researcher Doctoral Student / Research Associate Tasks Strategy Funding Authoring Project Management Experiment Design Experiment Execution Experiment Facilitation Logistics, etc.

What Identity Facets by Expert Finding Task? Expert Finding Strategy Who to recruit ? What are my competitors doing? Funding Who has similar grants ? Finding interdisciplinary & international collaborators ? Graphed from user study interview responses Principal Investigator / Senior Researcher Tasks

Expert Finding

Strategy

Who to recruit ?

What are my competitors doing?

Funding

Who has similar grants ?

Finding interdisciplinary & international collaborators ?

What Identity Facets by Expert Finding Task? Postdoctoral Fellow / Early Career Researcher Expert Finding Authoring Who is published on this topic ? Cited ? Project Management Who is a responsible collaborator? Experimental Design Who has experience with this methodology ?

Expert Finding

Authoring

Who is published on this topic ? Cited ?

Project Management

Who is a responsible collaborator?

Experimental Design

Who has experience with this methodology ?

What Identity Facets by Expert Finding Task? Doctoral Student / Research Associate Expert Finding Experimental Execution Who is familiar with this method or protocol ? Who is familiar with this equipment or material ? Experimental Facilitation Who has this equipment available?

Expert Finding

Experimental Execution

Who is familiar with this method or protocol ?

Who is familiar with this equipment or material ?

Experimental Facilitation

Who has this equipment available?

Social Software & Research Identity Information Types Scholarly Identity Facets Identity Management

Social Software & Research

Identity Information Types

Scholarly Identity Facets

Identity Management

Distributed Institutional - Authority Files Pros Human-edited Organizational responsibility Tight standards – Unique IDs Validated by institution Cons Labor intensive, slow Which organization? Less flexible (Blogs, Comments…) Impersonal Opportunities Librarians - Institutional Repositories Publishers - Article Submission (EES) Funding Agencies - NIH, EU, etc.. LC Authority Files

Pros

Human-edited

Organizational responsibility

Tight standards – Unique IDs

Validated by institution

Cons

Labor intensive, slow

Which organization?

Less flexible (Blogs, Comments…)

Impersonal

Opportunities

Librarians - Institutional Repositories

Publishers - Article Submission (EES)

Funding Agencies - NIH, EU, etc..

LC Authority Files

Distributed Author - ClaimID Pros Human-edited Individual responsibility Versatile Personal Cons Labor intensive, limited participation Loose standards, coverage Light validation Opportunities OpenID Professional Networks (LinkedIn, Xing, etc.)

Pros

Human-edited

Individual responsibility

Versatile

Personal

Cons

Labor intensive, limited participation

Loose standards, coverage

Light validation

Opportunities

OpenID

Professional Networks

(LinkedIn, Xing, etc.)

Aggregated Machine – Scopus Author ID Pros Automated Scales – Complete Validated by publications 99% precision, 95% recall Cons 99% precision, 95% recall Opportunities Scopus Author ID http://www.scopus.com/search/form/authorFreeLookup.url

Pros

Automated

Scales – Complete

Validated by publications

99% precision, 95% recall

Cons

99% precision, 95% recall

Opportunities

Scopus Author ID

Aggregated Machine – Scopus Author ID Pros Automated Scales – Complete Validated by publications 99% precision, 95% recall Cons 99% precision, 95% recall Opportunities Scopus Author ID http://www.scopus.com/search/form/authorFreeLookup.url + Distributed Author Control

Pros

Automated

Scales – Complete

Validated by publications

99% precision, 95% recall

Cons

99% precision, 95% recall

Opportunities

Scopus Author ID

Machine & Author – 2collab

Summary Online identity is a combination of traditional & social media Social Media supplementary to traditional media Social Media validated by traditional media: peer-review, citations… International & interdisciplinary collaborations primary drivers Reputation management both an institutional & personal responsibility Disambiguation through unique identifiers & Personal Branding Tools: Slideshare, Blogging, FriendFeed, 2collab, etc. Expert finding is the converse to researcher profiling & identity Identity must match what people are looking for Equipment, methods, etc. – Not just topics Privacy – i.e. Identity within institution, vs. outside i.e. Current grants shared with colleagues, but not publicly

Online identity is a combination of traditional & social media

Social Media supplementary to traditional media

Social Media validated by traditional media: peer-review, citations…

International & interdisciplinary collaborations primary drivers

Reputation management both an institutional & personal responsibility

Disambiguation through unique identifiers & Personal Branding

Tools: Slideshare, Blogging, FriendFeed, 2collab, etc.

Expert finding is the converse to researcher profiling & identity

Identity must match what people are looking for

Equipment, methods, etc. – Not just topics

Privacy – i.e. Identity within institution, vs. outside

i.e. Current grants shared with colleagues, but not publicly