Scholarly Reputation Management Online : The Challenges and Opportunities of Social Media

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Session 6: Wissenschaftskommunikation 2.0 – Social Software @ Work Schloss Mickeln, Düsseldorf, 29. September 2009 Abstract: Social media provides scholars with unprecedented opportunities to promote …

Session 6: Wissenschaftskommunikation 2.0 – Social Software @ Work Schloss Mickeln, Düsseldorf, 29. September 2009 Abstract: Social media provides scholars with unprecedented opportunities to promote their accomplishments and expertise. Conversely, social media creates more identity information to for scholars to manage. Different facets of scholar identity online will be introduced. Within this framework, new types of identity content produced by social software and the challenges this creates will be discussed. Lastly, opportunities for using social software to manage scholarly reputation will be explored.

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  • 1. Scholarly Reputation Management Online The Challenges and Opportunities of Social Media Session 6: Wissenschaftskommunikation 2.0 – Social Software @ Work Schloss Mickeln, Düsseldorf, 29. September 2009 Michael C. Habib, MSLS Product Manager, Scopus & 2collab [email_address]
  • 2.
    • Social Media & Research
    • Identity Information Types
    • Scholarly Identity Facets
    • Identity Management
  • 3. 64.1% of Social Media Usage is Work Related Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Researchers currently aged 25-44 with 1-10 published articles are already embracing Social Media as part of their workflow
  • 4. Current Uses of Social Media by Researchers Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Social Software is mostly used to find information and research , but, limited use as recruitment, networking, or promotion tool (age 25-44 with 1-10 published articles )
  • 5. Over 50% of all respondents see Social Media playing a key role in nearly all aspects of researcher workflow, opportunities in networking and career development Source : (2collab) Social Media survey - May 2008 - 1,824 respondents Impact in the next 5 years?
  • 6.
    • Social Software & Research
    • Identity Information Types
    • Scholarly Identity Facets
    • Identity Management
  • 7. Unique Identifiers vs. Identity Content
    • Unique Identifier should be…
      • Connector
      • Universal
      • Stable
      • Citable
      • International
      • Interdisciplinary
  • 8. Identity Matrix Matrix from ClaimID founders: http://claimid.com/ About Me Not About Me By Me Not By Me
  • 9. By Me, About Me By Me Not By Me Xing/LinkedIn Home Page Facebook About Me Not About Me Matrix from ClaimID founders: http:// claimid.com /
  • 10. By Me, Not About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter References Facebook About Me Not About Me Matrix from ClaimID founders: http://claimid.com/
  • 11. Not By Me, About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter Citations References Facebook Trackback About Me Not About Me Matrix from ClaimID founders: http://claimid.com/
  • 12. Not By Me, Not About Me By Me Not By Me Xing/LinkedIn Home Page Publications Blog Twitter Citations References Facebook
    • Disambiguation
    • Same Name
    • Same Ideas
    Trackback About Me Not About Me Matrix from ClaimID founders: http://claimid.com/
  • 13.
    • Social Software & Research
    • Identity Information Types
    • Scholarly Identity Facets
    • Identity Management
  • 14. Identity Facets by Researcher Role & Tasks Role Principal Investigator / Senior Researcher Postdoctoral Fellow / Early Career Researcher Doctoral Student / Research Associate Tasks Strategy Funding Authoring Project Management Experiment Design Experiment Execution Experiment Facilitation Logistics, etc.
  • 15. What Identity Facets by Expert Finding Task?
    • Expert Finding
    • Strategy
    • Who to recruit ?
    • What are my competitors doing?
    • Funding
    • Who has similar grants ?
    • Finding interdisciplinary & international collaborators ?
    Graphed from user study interview responses Principal Investigator / Senior Researcher Tasks
  • 16. What Identity Facets by Expert Finding Task? Postdoctoral Fellow / Early Career Researcher
    • Expert Finding
    • Authoring
    • Who is published on this topic ? Cited ?
    • Project Management
    • Who is a responsible collaborator?
    • Experimental Design
    • Who has experience with this methodology ?
  • 17. What Identity Facets by Expert Finding Task? Doctoral Student / Research Associate
    • Expert Finding
    • Experimental Execution
    • Who is familiar with this method or protocol ?
    • Who is familiar with this equipment or material ?
    • Experimental Facilitation
    • Who has this equipment available?
  • 18.
    • Social Software & Research
    • Identity Information Types
    • Scholarly Identity Facets
    • Identity Management
  • 19. Distributed Institutional - Authority Files
    • Pros
    • Human-edited
    • Organizational responsibility
    • Tight standards – Unique IDs
    • Validated by institution
    • Cons
    • Labor intensive, slow
    • Which organization?
    • Less flexible (Blogs, Comments…)
    • Impersonal
    • Opportunities
    • Librarians - Institutional Repositories
    • Publishers - Article Submission (EES)
    • Funding Agencies - NIH, EU, etc..
    • LC Authority Files
  • 20. Distributed Author - ClaimID
    • Pros
    • Human-edited
    • Individual responsibility
    • Versatile
    • Personal
    • Cons
    • Labor intensive, limited participation
    • Loose standards, coverage
    • Light validation
    • Opportunities
    • OpenID
    • Professional Networks
    • (LinkedIn, Xing, etc.)
  • 21. Aggregated Machine – Scopus Author ID
    • Pros
    • Automated
    • Scales – Complete
    • Validated by publications
    • 99% precision, 95% recall
    • Cons
    • 99% precision, 95% recall
    • Opportunities
    • Scopus Author ID
    http://www.scopus.com/search/form/authorFreeLookup.url
  • 22. Aggregated Machine – Scopus Author ID
    • Pros
    • Automated
    • Scales – Complete
    • Validated by publications
    • 99% precision, 95% recall
    • Cons
    • 99% precision, 95% recall
    • Opportunities
    • Scopus Author ID
    http://www.scopus.com/search/form/authorFreeLookup.url + Distributed Author Control
  • 23. Machine & Author – 2collab
  • 24. Summary
    • Online identity is a combination of traditional & social media
      • Social Media supplementary to traditional media
      • Social Media validated by traditional media: peer-review, citations…
    • International & interdisciplinary collaborations primary drivers
    • Reputation management both an institutional & personal responsibility
    • Disambiguation through unique identifiers & Personal Branding
      • Tools: Slideshare, Blogging, FriendFeed, 2collab, etc.
    • Expert finding is the converse to researcher profiling & identity
      • Identity must match what people are looking for
      • Equipment, methods, etc. – Not just topics
    • Privacy – i.e. Identity within institution, vs. outside
      • i.e. Current grants shared with colleagues, but not publicly