It's Complicated presentation
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Transcript

  • 1. It’s ComplicatedFebreze True Air Odor EliminatorVisionary Advertising
  • 2. Visionary Advertising• Oshkosh-based advertising firm• Offers expertise in advertising to the millennialgeneration• Excited to collaborate with Hamilton Beach and developcampaign that will convince college students to buyproduct• Lisa Hayek, Account Executive• Angela Newlin, Graphic Designer• Mariah Haberman, Managing Editor
  • 3. Visionary Advertising• Oshkosh-based advertising firm• Offers expertise in advertising to the millennialgeneration• Excited to collaborate with Hamilton Beach and developcampaign that will convince college students to buyproduct• Lisa Hayek, Account Executive• Angela Newlin, Graphic Designer• Mariah Haberman, Managing Editor
  • 4. Target Audience Product & Brand• Spontaneous lifestyle • Leading provider of fabric• Monthly average $247 refresher, scented candles, AirEffects, room spray and scented discretionary income reed diffusers• Value-conscious • Eliminates stench by absorbing• 93 percent online stale odors and emitting classic Febreze scent• Multitaskers • On/off switch elongates life of ▫ Housework is often secondary product• React to humorous advertising • Costs approximately $16.00 Role of AdvertisingKey Insight • To increase sales by targeting• Advertising must be relatable to college students ages 18 to 22 lifestyle years old. • To convince consumers product• Scent vital component when will fix core problem and they purchasing air fresheners need not to constantly buy other• 10/10 students in field survey products prefer humor • Familiarity with brand means repeat purchases
  • 5. Target Audience LifestyleMake High-Quality Budget- Spontaneous Crave Social Purchases Conscious Acceptance On/off Cost fits in to Switch Product switch target provides accords contributes audience’s convenience confidence in to longer discretionary to students social lasting income on-the-go settings product Product Benefits
  • 6. Called me “jen”-then he puked. Awkward. Creative Process I drunktexted you what?? College students are constantly Streaker Inspired by experiencing funny, just got TFLN.com, viral awkward, arrested YouTube video craze complicated, @ French! alcohol-induced situationsShe had aone nightstand with Combined him?! these aspects to develop Product helps target I’ll explain cohesive audience steer clear l8r...It’s campaign from potentially Complicated. awkward, smelly predicaments
  • 7. Win sweet prizes! Submit your funny pics/videos to www.Febreze.com/ ItsComplicated Text STOP to 55809 to opt out. It’s Com d . plic ated It’s Complicated. mp licate o . It’s C canebre be awk ze wa its c True A rd...som onv ir enie All Pu etimes co n n r trol t on/o pose O even co whe ! d m n yo switch or Elim plicat u ne p in ed ed it uts yo ator is . . mos u in n’t. cated . t. mpli n’t Life can be awkward...sometimes even complicated. en co or is ze A w es ev Eliminat Febre Nigh The Febreze True Air All Purpose Odor Eliminator isn’t. etim .som Odor u in Last Feb its convenient on/o! switch puts you in ard.. Purpose h puts yo awkw rez Las e Awa ll c . t Nig y control when you need it most. Febreze Away a n be rue Air A /o! swit it most Life c reze T ht on ed ient n you ne Last Night Feb nven e The its co ntrol wh co
  • 8. Print Advertisement 7
  • 9. Print Advertisement 8
  • 10. Print Advertisement 9
  • 11. Outdoor/Guerrilla 10
  • 12. “It’s Complicated” campaign...• Familiarizes target audience with Febreze brand and tellscollege students they need control in their lives• Emphasizes the product’s suitability for those livingspontaneous lifestyles by highlighting the benefits of theon/off switch feature• Caters to students who crave social acceptance andidentify with regretting the events of last night• Reminds target audience that keeping your residencesmelling fresh is one of the simplest ways to avoid apotentially complicated situation
  • 13. ions?Quest nts?Comme
  • 14. ions?Quest nts?Comme