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  • 1. 8 Actionable On-site Optimization Techniques to Boost your SEOEnd the question of “Why am I not Ranking Right Now” And Start Makingyour SEO Work for you 1
  • 2. 8 Actionable On Site Optimization Techniques On site optimization 1 Title Tag Arguably the most Important On Site factor there is accounts for around twenty fivepercent (25%) 2 Keyword Density Keywords are vital to your site’s SEOof your entire SEO factor. This is a 3 Keyword Prominence & Proximity Where you place your Keywords and how you arrange them simplified, Complete On Site Optimization 4 Outbound Links You’ve got a link here and a link there Tutorial foranyone who is new to SEO 5 Image SEO Hiding keywords inside every pictureand wants to know how to make the most out of 6 Sitemap Making it easy for Search Spiders to Crawl your stuff their on site optimization 7 URL Slugs That URL is very, very important 8 Internal Linking All the relevant stuff go together 2
  • 3. 8 Actionable On Site Optimization Techniques On site optimization 1 Title Tag Arguably the most Important On Site factor there is accounts for around twenty fivepercent (25%) 2 Keyword Density Keywords are vital to your site’s SEOof your entire SEO factor. This is a 3 Keyword Prominence & Proximity Where you place your Keywords and how you arrange them simplified, Complete On Site Optimization 4 Outbound Links You’ve got a link here and a link there Tutorial foranyone who is new to SEO 5 Image SEO Hiding keywords inside every pictureand wants to know how to make the most out of 6 Sitemap Making it easy for Search Spiders to Crawl your stuff their on site optimization 7 URL Slugs That URL is very, very important 8 Internal Linking All the relevant stuff go together 3
  • 4. The title tag is one of theoldest attributes there is to awebpage’s layout. Title Tagshave been existent sincewebsites came to being. Titletags are also one of the mostimportant attributes that youwill ever get to use in your on site optimization.As a user, you see the title tag in the top-leftmostpart of your internet browser.It is also used in the search engine results page asindicated in the illustration: Title Tag 4
  • 5. It doesn’t take a genius to create a title tag. You canalways see how title tags are created in the sourcecode of an internet browser.For example, if you’reusing Firefox, type inCTR+U and you’ll see thesource code of this page.Press CTR+F and look for<title>I would say title tags havea very valuable usage bothfor people and for searchengines. It holds really good weight as an on-siteoptimization factor – giving you a good foundationfor your desired keyword. It also lets users knowwhat your page is all about in the search engines andin your website itself.Don’t take the title tag for granted. But don’t stuff intoo much of your keywords in it too. 5
  • 6. The title tag is good for 70 characters. Any more thanthat and the search engines will show an ellipsis (…)to indicate that the excess characters in the title taghave not been included anymore.It is also advised thatthe keywords in thetitle tag should befound in the body ofthe content for ahigher rank. It wouldbe great if your titletag is also an on-pageH1 title tag. Forexample: This article’s H1 title is the same as thepage’s title tag. 6
  • 7. Another good strategy for the title tag is that you should place the keywords that you want to rank for in front – put it as the first words of your 70 character title tag – this way, they wouldbe more helpful for ranking and they would havebetter impact on a user as a relevant result. 7
  • 8. You can optimize your title tags for branding as well.If you check http://seo-hacker.org, my title tag is“Learn SEO | SEO Hacker School” because that’s whatthe site is all about.SEO School is all about making surethat the SEO that you’re learningreally works. I don’t get technicalwith the lessons, but if and when I do,I explicitly outline every step andevery shortcut to it.Putting your brand in the title tag leverages yourbrand both in the SERPs and in your website. Andthat’s a good thing. 8
  • 9. A great title is what it is – GREAT. It should attractpeople to click the moment that they see it in theSearch Engine Results Page (SERP). It should compelthem to read what your article is all about. It shouldlure them in.People don’t read yourarticle’s body unless theylike your title. Statistics saythat you have 2 seconds forpeople to shrug off whatyou have to say because youdid not intrigue them withyour title. 9
  • 10. People are emotional beings. Whether they are male or female, their decision making abilities are impacted by their emotional pull. You have to capitalize on that and make your title alluring to what tugs people emotionally.The title tag is the first thing people will see in theSERP about your website/webpage. Make it good sothat you will have a positive first impression.Tips for Keeps: Stick to the basic rules here abouttitle tags and a big chunk of your On Site optimizationwould have already been solved. 10
  • 11. 8 Actionable On Site Optimization Techniques On site optimization 1 Title Tag Arguably the most Important On Site factor there is accounts for around twenty fivepercent (25%) 2 Keyword Density Keywords are vital to your site’s SEOof your entire SEO factor. This is a 3 Keyword Prominence & Proximity Where you place your Keywords and how you arrange them simplified, Complete On Site Optimization 4 Outbound Links You’ve got a link here and a link there Tutorial foranyone who is new to SEO 5 Image SEO Hiding keywords inside every pictureand wants to know how to make the most out of 6 Sitemap Making it easy for Search Spiders to Crawl your stuff their on site optimization 7 URL Slugs That URL is very, very important 8 Internal Linking All the relevant stuff go together 11
  • 12. Keywords are vital to your site’s SEO. They are thecornerstone of your entire SEO campaign. Withoutthe right keywords, your SEO structure has nofoundation and will get you nowhere.Understanding keyworddensity is one step toleveraging yourwebsite’s on-siteoptimization. 12
  • 13. Keyword densityDeals with the ratio of your keywords in light of thetotal number of index-able words placed in yourwebpage.For example, you have 100 words article, then havinga 1% keyword ratio means that you should have thepresence of your keyword one time within that 100word text. 13
  • 14. Being mindful of your keyword density can give asignal to the search engines that your article is allabout a certain specific topic – which is the keywordyou are targeting. Having this signal gives yourwebpage relevance and good keyword presence.Don’t mistake this withkeyword stuffing.Keyword stuffing issqueezing in as much ofyour desired keyword asyou can inside your articlewithout much/any regardto your readers. Keyword stuffing is plain wrong andis a spammy method that won’t get you up in theranks anyway. Don’t believe me? Check this out. 14
  • 15. The recommended keyword density is not the samefor all search engines.For example, Google’s recommended keyworddensity ranges from 1-2%(pictures taken fromgorank.com) 15
  • 16. While Yahoo’s recommended keyword density is at3%. 16
  • 17. In general, I would recommend that you stick to 2%.Is keyword density still used in SEO today? Yes I’msure it is. It still has an effect towards search enginesto some extent.But if you ask me if people still count their keyworddensity, I would say no.Why?Because people don’t usually write for search engines– unless he/she is a black hatter or a spammer tryingto get up the ranks quick. Tips for Keeps: You don’t need to really count if youhave a 2% ratio in order to rank well. Just try to bemindful to insert your keywords when necessary.Don’t overdo it. Write for people because in the end,it’s people who will be reading what you have to say. 17
  • 18. 8 Actionable On Site Optimization Techniques On site optimization 1 Title Tag Arguably the most Important On Site factor there is accounts for around twenty fivepercent (25%) 2 Keyword Density Keywords are vital to your site’s SEOof your entire SEO factor. This is a 3 Keyword Prominence & Proximity Where you place your Keywords and how you arrange them simplified, Complete On Site Optimization 4 Outbound Links You’ve got a link here and a link there Tutorial foranyone who is new to SEO 5 Image SEO Hiding keywords inside every pictureand wants to know how to make the most out of 6 Sitemap Making it easy for Search Spiders to Crawl your stuff their on site optimization 7 URL Slugs That URL is very, very important 8 Internal Linking All the relevant stuff go together 18
  • 19. Now that we’ve discussed keyword density, it’s timeyou know the other factors when it comes tokeywords in your on-site optimization. Understandingkeyword prominence, frequency and proximity canhelp you leverage the power and placing of yourkeywords in your website. This is a tutorial forKeyword Prominence,Frequency and Proximity.Keywords are what makesyour site tick. It is thebread and butter that yourreaders are going to biteand chew. Knowing where to place them, how to usethem and how often to insert them in a sentence isimportant. 19
  • 20. Keyword Prominence deals with how eye-catchingyour keywords are within a web page. The importantkeywords should be the most prominent in yourwebpage.For example:Do you see that the keyphraseI’m trying to target? “Your sexdrive is not the problem”, isvery prominent in the page asit is my article’s title.It is at a good place in mywebpage with good fonts andheight. That spells out prominence. 20
  • 21. Keyword frequency deals with the number of timesyou let your keyword or keyphrase appear in awebpage.It is said that the more times akeyword appears in yourwebpage, the more relevance asearch engine will likely attributeto it whenever a user wouldsearch for those keywords.Again, there is a fine linebetween keyword stuffing and having good keywordfrequency.Watch how many times you repeat those keywordsand make sure that your article makes sense. In fact, Iwould advise you to just be mindful of your keyword 21
  • 22. frequency - don’t force it or put too much emphasison it. 22
  • 23. Keyword proximity deals with the closeness betweentwo or more keywords with each other.The idea is the closer the keywords are to each other,the better.Let me give you an example:“How your on site optimization willaffect your search enginerankings”“How your on site optimization willaffect your rankings in searchengines” 23
  • 24. There ain’t much difference, is there? But if someonesearches “Search engine rankings” it is more likelythat the previous title will rank higher than the latter.This scenario is within the context and assumptionthat all else is equal for both pages.It ain’t a huge factor, but knowing these little thingsmatter.Tips for Keeps: Create great, quality, compellingcontent – that is of first importance. Just be mindfulof these three things about your keyword. It’s goodawareness but don’t make it the basis for your nextarticle. 24
  • 25. Copyright 2013 bySean Patrick SiFounder & ConsultantSEO Hackersean@seo-hacker.comeBook Design and Layout by:Trisha Si 25