On site optimization 101


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All you need to know about On site optimization

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  • Good afternoon! My name is Sean Si. I’m an IT graduate with a special liking to creative writing, I’m also an internet marketing specialist and the managing director of SEO Hacker – an internet marketing company. Today I’ll be talking to you about On Site Optimization. I was informed that I will be talking to a lot of bright minds today with common interests in web development. But before that, I would like to introduce our company to you.
  • So why do you build a website?-fun-fulfilling-share stuff-etc… we all have a lot of different reasons why we want to build a website but there is one common reason that we all have
  • You build a website because you have a purpose. And the main purpose is to get people to see your website. Yes or no?You don’t build a website and hide it. You build a website for people to see it. You build a website for people to go in and check it out.You build a website to get visitors, to get traffic.
  • The best kind of visitors, the best kind of traffic, come from the search engines. Why?Because Peoplewho are searching are in ‘focus mode’ – they are looking for something. Unlike in Facebook, where people are flittering around – looking at profiles, etc…If they are looking for a product, or service, they are further in the sales funnel. If they are looking for information, they are further in their research.Visitors coming from search are always relevant visitors. How you can get more search traffic depends on your website’s Search Engine Optimization (SEO)
  • SEO is basically the art and science of ranking higher in the search engines for your targeted keywords / keyphrases. It deals with a lot of things, it has a lot of factors – but right now We’ll be focusing on just the foundation of SEO. On site Optimization
  • On site optimization deals with all the things you can do within your website. These factors are ‘on-site’ meaning the are everything that are in your website – that you can manipulate and change at will.On site optimization is roughly around 23% of your entire SEO factor – but it is a foundational factor. The other 77% comes from off-site optimization.First things first. Let’s talk about the…
  • The title tag is arguably the most significant factor in your on site optimization. It summarizes what the content of the page is about. A good title tag should be maxed at around 70 characters.
  • Beyond 70 words, your title tag will not be displayed by Google in the Search Engine Results Page (SERP) anymore. It will be shown in the form of an ellipsis (…) I’ve seen the power of title tags a lot of times. Having the best, exact-match title tag can really pull you up the ranks.
  • Keywords / Keyphrases are the cornerstone of your website’s SEO. Without keywords, there can be no SEO.Keyword density deals with the ratio of your keywords in light of the total number of indexable words placed in your webpage. For example, you have 100 words article, then having a 1% keyword ratio means that you should have the presence of your keyword one time within that 100 word text.The suggested keyword density for Google is 1-3%
  • Understanding keyword prominence, frequency and proximity can help you leverage the power and placing of your keywords in your website.
  • Keyword Prominence deals with how eye-catching your keywords are within a web page. The important keywords should be the most prominent in your webpage. For example:Do you see that the keyphrase I’m trying to target “Your sex drive is not the problem” is very prominent in the page as it is my article’s title?It is at a good place in my webpage with good fonts and height. That spells out prominence.
  • Keyword frequency deals with the number of times you let your keyword or keyphrase appear in a webpage.It is said that the more times a keyword appears in your webpage, the more relevance a search engine will likely attribute to it whenever a user would search for those keywords.Again, there is a fine line between keyword stuffing and having a good keyword frequency. Watch how many times you repeat those keywords and make sure that your article makes sense. In fact, I would advise you to just be a little mindful of your keyword frequency – don’t force it or put too much emphasis on it.
  • Keyword proximity deals with the closeness between two or more keywords with each other. The idea is the closer the keywords are to each other, the better. Let me give you an Example
  • “How your on site optimization will affect your search engine rankings”“How your on site optimization will affect your rankings in search engines”There ain’t much difference, is there? But if someone searches “Search engine rankings” it is more likely that the previous phrase will rank higher than the latter. This scenario is within the context and assumption that all else is equal for both pages.It ain’t a huge factor, but knowing these little things matter.
  • You’ve got a link here and a link there. The internet is full of links. Each time you click a link, chances are, it means you’re traveling from a certain webpage to another.Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website outside of your website. Most, if not all, websites have outbound links.Before we talk further about oubound links, I want you to understand one important metric from Google.
  • Let me introduce you to Google Pagerank. PageRank (PR) is a metric of 1 – 10 used by Google to gauge your Linkjuice.You can think of linkjuice as oil – the more oil you have, the higher you are in the pagerank scoring systemEverytime you get a great link, your Pagerank increases coz you have more linkjuiceConsequently, everytime you give out a link, your pagerank decreases a bit coz of that outbound link
  • Optimizing your outbound links is all about limiting them. If you don’t need to give links to this webpage, don’t. This will increase your ability to rank higher because you have a higher pagerank score – meaning you have a lot of linkjuice coming in and little going out.http://pagerankchecker.info
  • How can you make your images rank? Anyone? How can you make your images rank?
  • Can you hide words inside the images?This is the Image Alt Text
  • The image alt text is a code-level attribute of an image written in HTML format. If your image does not load or if a user has an ‘HTML’ only setting in his/her browser, all the user will see is your image alt text.Remember that a search engine is not really a physical engine, it’s also just a bunch of codes that goes through the entire internet to save all the codes in its database so that it can retrieve all those data whenever someone types in a query. “Discuss about search engine spiders and indexing”It is not capable of seeing an image described at eye-level. Search engines initially determines the relevance of an image to a keyword with the img alt txt.
  • In simple terms, a Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it.
  • Search engines should see all the pages that you want them to see. The more pages that they index from you, the more trust your site gains. It only means that your website has more information to offer.You can create your own XML sitemap from xml-sitemaps.com
  • URL slugs are the exact address of a specific website. It is the location where webpages are accessed when typing their URL in the address bar. Optimizing URL slugs is not a very hard thing to do. But if you ask me, it is one of the most important things you can do in your on site optimization process.
  • If you didn’t know, the URL slugs that you use in your webpage will appear in the SERPs. This is visible to all people who are searching in the web. For this example, I have searched for the keyphrase ‘Title Tag Optimization’. The URL slug in the picture says /title-tag-optimization-guide/ which is good. People who see this result would say ‘Bingo’.But what if my URL slug says /how-to-properly-give-your-dog-a-name/ then it starts to confuse searchers. It just doesn’t add up.Some people just don’t get it. Sometimes they write out their URL slugs to be http://www.example.com/10395embislgm-potllz1.phpIt’s just gibberish – both for people and consequently for search engines too – because search engines are just mimicking as to how people respond to search query results.
  • Internal linking (or interlinking as I’d like to call it for short) is one method that SEO specialists use to distribute good, relevant Pagerank to each webpage that are related to each other’s content. Interlinking your webpages inside your website does not only help people find relevant content in the webpage they are reading, it also helps search engine spiders have an easier time crawling your website and seeing the relevance with each page.
  • I’m sure you have a lot in mind of the things you can apply to your website with all the things you’ve learned today.
  • I don’t want to overload you with more information
  • And I think the best way to go through in SEO is to stick to the basics
  • So there you have it. On site optimization in a one-hour nutshell
  • On site optimization 101

    1. 1. On Site Optimization 101
    2. 2. The Team• 2 Years in the SEO and Internet Marketing Industry – Sean Si • SEO and Internet Marketing Specialist • SEO Hacker General Manager – Kevin Si • Lead Web designer and front-end developer – Richmond Ibasco • Lead Web developer and back-end programmer – Angelyn Co • HR Manager – Robert Cipriano • Linkbuilding Specialist (Guest Posting Specialist) – Vince Salud • Linkbuilder (Guest Posting Specialist) – Austin Takahashi • Blog Manager• For more Credentials, check out our blog
    3. 3. CLIENTS
    4. 4. On to the Topic
    5. 5. On Site Optimization 101Title TagKeyword DensityKeyword Prominence, Frequency,ProximityOutbound LinksImage SEOSitemapURL SlugsInternal Linking
    6. 6. Title Tag
    7. 7. Keyword Density
    8. 8. Keyword Prominence, Frequency and Proximity
    9. 9. “How your on site optimization will affect your search engine rankings”“How your on site optimization will affect your rankings in search engines”
    10. 10. Outbound Links
    11. 11. Image Optimization
    12. 12. Sitemaps
    13. 13. http://www.xml-sitemaps.com/
    14. 14. URL Slugs
    15. 15. Interlinking
    16. 16. Exciting?
    17. 17. On Site Optimization 101Title TagKeyword DensityKeyword Prominence, Frequency,ProximityOutbound LinksImage SEOSitemapURL SlugsInternal Linking
    18. 18. Wanna know more?• Contact Me! – sean@seo-hacker.com• Pay us a Visit! Let’s have Coffee  – 247 NUR Building El Grande Ave. BF Las Pinas• Enroll in the SEO Hacker Basic SEO Course• Read blogs!
    19. 19. THANK YOU VERY MUCH!