Google Analytics Tutorial

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This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.

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  • This is the SEO Hacker team – there are still 2 people who are yet to be listed there because of their missing photos.
  • I’m sure you have a lot of new ideas to think about
  • And your brain might be getting quite loaded. So my parting advise:
  • And your brain might be getting quite loaded. So my parting advise:
  • And your brain might be getting quite loaded. So my parting advise:
  • If you want to know more or if you want to invite me again for another talk (I do talks all around the Philippines) you can contact me here.We are accepting OJT students.
  • Google Analytics Tutorial

    1. 1. GOOGLE ANALYTICS TUTORIAL
    2. 2. THE TEAM Sean Si Angelyn Co Kevin Si Austin TakahashiFounder & Consultant Content Production Manager Lead Web Developer Blog Manager Vince Salud Robert Cipriano Richmond Ibasco Khris Torres SEO Specialist Link Development Manager Lead Programmer SEO School Manager Aubrey Madrona Marc Sorongon Pam Sallegue Social Media Specialist Accounts Director Link Development Specialist
    3. 3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digitalagencies. Our clients range from Philippine based companies to international companies looking to gethigher ranking in search engines. Here are some of the clients we have rendered services to:
    4. 4. COMPANY PROFILE We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Mobile Marketing Internet Marketing Web Development Our Vision is to be the best SEO and Internet Marketing Services Company in the whole ofthe Philippines and other English-speaking Asian countries. Our mission is to provide best-quality services to our clients, taking care of their brandingand optimizing their websites for their users.
    5. 5. STATS AND MEASUREMENTS ARE IMPORTANT
    6. 6. ESPECIALLY IN BUSINESS
    7. 7. WHERE NUMBERS TELL TALES
    8. 8. GOOGLE ANALYTICS ISYOUR MEASURING TOOL
    9. 9. MULTITUDE OF DATAABOUT YOUR VISITORS
    10. 10. LET’S START WITH THE DASHBOARD
    11. 11. This is the TimeFrame parameterof your Data
    12. 12. This tells you thenumber of Visitorswho came in yourWebsite
    13. 13. This tells you thenumber of Pagesthat were Viewedin your Website
    14. 14. This tells you theAverage Time aVisitor Spends inyour Website
    15. 15. This tells you thepercentage of NewVisitors in yourWebsite
    16. 16. This tells you thenumber of UniqueVisitors in yourwebsite
    17. 17. COUNTED BY A UNIQUECOOKIE ASSIGNED BY GOOGLE
    18. 18. This tells you theaverage number ofPages a User Visitsin your Website
    19. 19. This tells youBounce Rate ofyour Users in yourWebsite
    20. 20. PEOPLE GOING OUT OF YOURWEBSITE IMMEDIATELY AFTER GOING IN
    21. 21. Check where yourTraffic comes from
    22. 22. Check where yourTraffic comes fromCheck whatKeywords yourVisitors use to findyou
    23. 23. Knowing which Keywords are mosteffective to build your SEO on is Vital
    24. 24. Branding Keywords Like these
    25. 25. Visit a Lot of PagesProve to hold the best User Activity
    26. 26. Spends a lot of Time in your WebsiteProve to hold the best User Activity
    27. 27. Does not have a high Bounce RateProve to hold the best User Activity
    28. 28. Increasing Visits from this Keyword isa Win!
    29. 29. WHERE DO I START?
    30. 30. SET-UP THE TRACKING CODE
    31. 31. Your UniqueTracking ID
    32. 32. This tells you if yourTracking Code isWorking
    33. 33. This is your TrackingCode. Copy-Pastethis on every pageyou want to track inyour website
    34. 34. EACH TIME A USER OPENS AWEBPAGE IN YOUR WEBSITE
    35. 35. YOUR WEBPAGE
    36. 36. YOUR WEBPAGE SENDS DATA
    37. 37. YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS
    38. 38. YOU WILL RECEIVE VALUABLEVISITOR DATA FROM EACH PAGE
    39. 39. BOO-YAH!
    40. 40. GOOGLE ANALYTICS SHOULDSTART TELLING YOU NUMBERS
    41. 41. BUT IT WON’T TRANSLATEWHAT THE NUMBERS MEAN
    42. 42. YOU’D HAVE TO STUDY IT
    43. 43. IT BOILS DOWN TO HOW MUCH YOU KNOW YOUR BUSINESS
    44. 44. HERE ARE SOME GOOGLEANALYTICS TRICKS TO START WITH
    45. 45. HERE ARE SOME GOOGLE ANALYTICS TRICKS TO START WITHGOAL TRACKING
    46. 46. EVERY WEBSITE HAS A GOAL
    47. 47. To Drive SalesEVERY WEBSITE HAS A GOAL
    48. 48. To Drive Sales Make LeadsEVERY WEBSITE HAS A GOAL
    49. 49. To Drive Sales Make Leads Engage UsersEVERY WEBSITE HAS A GOAL
    50. 50. TRACKING YOUR WEBSITE’SPERFORMANCE IN LIGHT OF THESE GOALS IS CRITICAL
    51. 51. MEASURING CAN LEAD TO SCALING
    52. 52. MEASURING CAN LEAD TO SCALING Where do we start?
    53. 53. Go to your AdminSection in GoogleAnalytics
    54. 54. Then Click on Goals
    55. 55. It should Reveal toyou your Goals List
    56. 56. For now you willonly need to clickon one +Goal toset-up a new Goal
    57. 57. This Setting ShouldPop out Next
    58. 58. Let’s say you’retracking leads andyou want to trackhow many peoplego to your ‘Thankyou’ Page
    59. 59. Choose URLDestination
    60. 60. This area shouldappear
    61. 61. Put in your GoalName here (Youcan namesomething like‘LeadsGenerated’)
    62. 62. Put in the URL ofyour ‘Thank you’Page here
    63. 63. Then click on Save
    64. 64. And there youhave it!
    65. 65. HOW DO I KNOW IF IT WORKS?
    66. 66. In your ReportingSection, click onyour GoalsOverview
    67. 67. IT SHOULD SHOW YOU SOMETHING LIKE THIS
    68. 68. Again, take noteof the TimeFrame parameterof your Data
    69. 69. You can pickwhich Goal youwould like tocheck on here
    70. 70. How many Goalsyou haveaccomplished
    71. 71. The Value ofthose Goals(Note: Some‘thank-you’ pagesmeans you’vesold something)
    72. 72. Your Goal ConversionRate (Percentage ofthe times your Goalwas hit vs thenumber of Visitors)
    73. 73. Your GoalAbandonmentRate (People whoabandon hittingthe Goal you’veset while on theFunnel)
    74. 74. INTERESTING ISN’T IT?
    75. 75. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA
    76. 76. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This
    77. 77. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This
    78. 78. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This
    79. 79. YOU COULD CHECK OUT ALL YOUR OTHER GOALS DATA Using This And This And This And This
    80. 80. CONCLUSION GOT IT?
    81. 81. CONCLUSION Gimme a Break!
    82. 82. CONCLUSION Gimme a Break!I KNOW GOOGLE ANALYTICSCOULD BE A LOT TO TAKE IN
    83. 83. CONCLUSION Gimme a Break!AND I DON’T WANT TO OVERLOAD YOU WITH INFORMATION
    84. 84. SO WE’LL END THERE FOR NOW
    85. 85. SEE YOU NEXT TIMEWANNA KNOW MORE?Pay us a visit! 21 Batac Street BF NSHA ParanaqueEmail me at sean@seo-hacker.comEnroll in http://seo-hacker.org it’s FREE!Join our Facebook Group
    86. 86. This is a Presentation about Google Analytics by Sean Patrick Si Founder & Consultant SEO Hacker sean@seo-hacker.com

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