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Google Analytics Goals and Funnels (public)
 

Google Analytics Goals and Funnels (public)

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    Google Analytics Goals and Funnels (public) Google Analytics Goals and Funnels (public) Presentation Transcript

    • Google Analytics Goals and Funnels
    • Websites have goals.
    • It could be an online store or a subscription site, whatever it may be,
    • It could be an online store or a subscription site, whatever it may be, it’s important to have good goals in a website.
    • But knowing the progress in your goals is totally different.
    • Goals and funnels are the perfect tools to identify how your goals are performing and how you can improve your website’s strategy.
    • What’s your goal?
    • The most common goal that a person can think of would be selling something online. This is known as an e-commerce goal.
    • Other goals for example can be a Lead Generation goal.
    • Other goals for example can be a Lead Generation goal. This is when you want a user to enter their contact information so that they can be contacted about their product inquiry.
    • Information goal An is when you want a user to download your stuff or view your resource page.
    • Mailing List goal A is when you want a user to join a newsletter or an email feed.
    • In other words, you can have any type of goals in your website that you can track in Google Analytics.
    • Let’s start making goals!
    • The process of making goals is all lined up.
    • The process of making goals is all lined up.
    • The process of making goals is all lined up.
    • The process of making goals is all lined up.