Emotional Outreach   How to direct your ContentMarketing to Effective Branding and                SEO
Question
Do you Consider yourself an Emotional              Person?
Have you Ever Bought something
Because you Felt you wanted it?
Fact: People dont buy “Better"           products
MILK
MILK+
Oh my gosh, it’s a     New and improved     Milk!!!!MILK+
People dont buy Rationally
People buy Emotionally
Logical?
Then, they try to Rationalize their            Purchases
“Not Guilty!”(Well, so long as it’s your money…)
Fact: Your Article is your Product
Whenever Someone Reads your           Article
It means
That person has Bought into your          Article’s Title
Which Means
You have touched Base with that       person’s Emotions
Fact: The 2 Second Rule
People move Fast in the Internet
You have around 2 Seconds to Catch          their Attention
With your Title
How does all this Relate to SEO?
Easy
If No One reads your Stuff
You don’t have User Activity
Getting People
To actually Read your Stuff
Is Important
It affects Author Rank
And Dwell Time Metrics
Such As
Bounce Rate
Time on Site
Page Views
Social Engagement
User Activity = SEO++
Plus you get to Attract
Word of Mouth Links
So that’s how it is!
How does this create Effective        Branding?
Once you got them Nodding on your           Article’s Title
Get them Nodding on your Content
Get them to say “Yes, yes, and yes!” on          the things you say
Sooner or Later they’d want to know
Who’s the person behind this Site?
Who does he Work for?
What’s his Company’s Brand?
Case Study
God and You – h3sean.com
Case Study
Branding Sticks
Branding increases Loyalty
Branding increases Repeat Visitors
Branding increases Word of Mouth
Branding increases You
Actionable Recap
Create Great Titles that Grab Attention
And Trigger Emotion
Follow up with “Yes” Content
Simple?
Thank you Very Much!
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
Emotional outreach  how to direct your content marketing to effective branding and seo.
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Emotional outreach how to direct your content marketing to effective branding and seo.

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  • Hi My name’s Sean Si and I’m the blogger of SEO Hacker – an internet marketing blog that started April 2010. First-off, I’d like to thank my team for supporting me here And give my thanks for having me here as one of your speakers.Just to clarify, in the bigger picture, this is a content strategy and rationalization presentation. The difference between content marketing and content strategy is that you use your content strategy in order to direct your content marketing. I’m a strong practitioner and promoter of content-centered SEO so I certainly hope you enjoy this presentation.
  • You think that Milk when it becomes ‘better milk’
  • You think that Milk when it becomes ‘better milk’
  • Will sell like pancakes?
  • Anything logical about this picture? Can you relate? Have you ever bought this much before? Did you need all those stuff?
  • Yeah? Can you relate?
  • And try to plead not guilty for their emotional decisions
  • Through your Title
  • Whoops!Let’s face it, in 1-10,this word is a 10 when attracting attention.
  • User activity sends a positive signal to SEO
  • Or who’s the brand behind this site?
  • This is one of my older articles – people clearly liked what I’m talking about. Heads were nodding
  • Lots of people landed on this page and because of this particular “Yes” Content,
  • People definitely looked for my Brand
  • Know who this guy is? He’s the brand – PSY. What’s his product?
  • Heads were definitely nodding. We couldn’t understand it but our emotions were saying “yes” to the tune and particular ‘fun’ his song brings
  • It is an extension of who you are and what you believe in
  • Make sure your Titles grab the user’s attention and Trigger their emotion in 2 seconds or less
  • In 2 seconds or less. I won’t be telling you which words to use or what sentences give the best impact. It varies from niche to niche. It’s an art. Art cannot be taught. Art must be developed and practiced through trial and error.
  • Make this the driving force of your Content Strategy. Who has watched the Youtube video I sent to SEOmoz? Remember the 2 types of people who are looking for plumbing solutions?Yes content is anything that has to do with what your visitor feels. Ex: “Yes, that’s exactly how I feel!” “I know what he means”, “This is exactly what I’m looking for”
  • I takes practice and trial and error. Publishing a solid article that hit the emotional mark in your target audience can mean tons of traffic which increases User activity – increasing positive SEO signals – which again increases branding.
  • Emotional outreach how to direct your content marketing to effective branding and seo.

    1. 1. Emotional Outreach How to direct your ContentMarketing to Effective Branding and SEO
    2. 2. Question
    3. 3. Do you Consider yourself an Emotional Person?
    4. 4. Have you Ever Bought something
    5. 5. Because you Felt you wanted it?
    6. 6. Fact: People dont buy “Better" products
    7. 7. MILK
    8. 8. MILK+
    9. 9. Oh my gosh, it’s a New and improved Milk!!!!MILK+
    10. 10. People dont buy Rationally
    11. 11. People buy Emotionally
    12. 12. Logical?
    13. 13. Then, they try to Rationalize their Purchases
    14. 14. “Not Guilty!”(Well, so long as it’s your money…)
    15. 15. Fact: Your Article is your Product
    16. 16. Whenever Someone Reads your Article
    17. 17. It means
    18. 18. That person has Bought into your Article’s Title
    19. 19. Which Means
    20. 20. You have touched Base with that person’s Emotions
    21. 21. Fact: The 2 Second Rule
    22. 22. People move Fast in the Internet
    23. 23. You have around 2 Seconds to Catch their Attention
    24. 24. With your Title
    25. 25. How does all this Relate to SEO?
    26. 26. Easy
    27. 27. If No One reads your Stuff
    28. 28. You don’t have User Activity
    29. 29. Getting People
    30. 30. To actually Read your Stuff
    31. 31. Is Important
    32. 32. It affects Author Rank
    33. 33. And Dwell Time Metrics
    34. 34. Such As
    35. 35. Bounce Rate
    36. 36. Time on Site
    37. 37. Page Views
    38. 38. Social Engagement
    39. 39. User Activity = SEO++
    40. 40. Plus you get to Attract
    41. 41. Word of Mouth Links
    42. 42. So that’s how it is!
    43. 43. How does this create Effective Branding?
    44. 44. Once you got them Nodding on your Article’s Title
    45. 45. Get them Nodding on your Content
    46. 46. Get them to say “Yes, yes, and yes!” on the things you say
    47. 47. Sooner or Later they’d want to know
    48. 48. Who’s the person behind this Site?
    49. 49. Who does he Work for?
    50. 50. What’s his Company’s Brand?
    51. 51. Case Study
    52. 52. God and You – h3sean.com
    53. 53. Case Study
    54. 54. Branding Sticks
    55. 55. Branding increases Loyalty
    56. 56. Branding increases Repeat Visitors
    57. 57. Branding increases Word of Mouth
    58. 58. Branding increases You
    59. 59. Actionable Recap
    60. 60. Create Great Titles that Grab Attention
    61. 61. And Trigger Emotion
    62. 62. Follow up with “Yes” Content
    63. 63. Simple?
    64. 64. Thank you Very Much!
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

    ×