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Digital marketing secrets most organizations know nothing about

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Digital Marketing is an ever-growing industry in the Philippines. Why pay other international booking agencies our future when we can make it? We can do world-class digital marketing for our websites …

Digital Marketing is an ever-growing industry in the Philippines. Why pay other international booking agencies our future when we can make it? We can do world-class digital marketing for our websites and systems if only the awareness behind its importance was spread out.

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  • 1. DIGITAL MARKETING SECRETS MOST ORGANIZATIONS KNOW NOTHING ABOUT
  • 2. Vince Salud Robert Cipriano Richmond Ibasco Khris Torres Sean Si THE TEAM Angelyn Co Kevin Si Austin Takahashi Aubrey Madrona Link Development Manager Founder & Consultant Content Production Manager Lead Web Developer Blog Manager SEO Specialist Lead Programmer SEO School Manager Social Media Specialist Marc Sorongon Accounts Director Angie Reyes Content Production Specialist Uel Sosmena Human Resource Manager
  • 3. COMPANY PROFILE SEO Hacker is primarily an SEO and internet marketing company. Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital agencies. Our clients range from Philippine based companies to international companies looking to get higher ranking in search engines. Here are some of the businesses we have rendered services to:
  • 4. We offer a comprehensive suite of solutions, including: Search Engine Optimization Consulting Pay Per Click Blogging Social Network Marketing Conversion Rate Optimization Online Reputation Management Internet Marketing User Experience Optimization Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of the Philippines and other English-speaking Asian countries. Our Mission is to provide best-quality services to our clients, taking care of their branding and optimizing their websites for their users. COMPANY PROFILE
  • 5. THE WORLD IS GOING DIGITAL
  • 6. IT’S THE PRIME TIME TO GO ONLINE
  • 7. THERE WERE ALMOST 2,000,000 Tourists in the year 2000
  • 8. AND MORE THAN 4 MILLION Tourists in the year 2012
  • 9. AND MORE THAN 4 MILLION Tourists in the year 2012 4,272,811 to be exact
  • 10. 148.3 MILLION Bookings are Done Online Each Year
  • 11. $162.4 BILLION Online Travel Sales for 2012
  • 12. TOURISM Huge Revenue Generating Industry
  • 13. BUT… WHERE DOES OUR REVENUE GO?
  • 14. BUT… WHERE DOES OUR REVENUE GO? PESO INCOME
  • 15. BUT… WHERE DOES OUR REVENUE GO? INTERNATIONAL ONLINE BOOKING AGENCIES % OF PESO INCOME
  • 16. WHY?
  • 17. WE THINK WE CAN’T MAKE IT ONLINE
  • 18. WE THINK WE CAN’T MAKE IT ONLINE So We are Paying them our Future
  • 19. INTERNET MARKETING IS RISING
  • 20. INTERNET MARKETING IS RISING We Can Make It
  • 21. HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
  • 22. HERALDS TO THE DIGITAL AGE IN THE PHILIPPINES
  • 23. IT’S A WHOLE NEW BALLGAME
  • 24. SEARCH IS STILL THE BEST SOURCE OF TRAFFIC
  • 25. PERPETUAL SEARCH TRAFFIC
  • 26. PEOPLE ARE SEARCHING 24/7
  • 27. PERPETUAL RELEVANT SEARCH TRAFFIC
  • 28. BECAUSE YOU HAVE WHAT THEY WANT
  • 29. PERPETUAL RELEVANT FREE SEARCH TRAFFIC
  • 30. SAVE YOUR BUDGET
  • 31. IMPORTANCE OF SEARCH
  • 32. PEOPLE COMING IN FROM SOCIAL MEDIA IMPORTANCE OF SEARCH
  • 33. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA IMPORTANCE OF SEARCH
  • 34. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION IMPORTANCE OF SEARCH
  • 35. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS IMPORTANCE OF SEARCH
  • 36. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  • 37. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  • 38. NEEDS HAVE TO BE MET
  • 39. WHERE NEEDS ARE MET TODAY
  • 40. THE ART AND SCIENCE TO SEARCH RANKINGS
  • 41. THE SECRET BEHIND SEO
  • 42. Keywords User Experience Design Navigation Site Speed Links Counts as a Vote Getting Links Dwell Time Time on Site Pages per Visit SHORTLIST MAJOR RANKING FACTORS
  • 43. KEYWORDS
  • 44. https://adwords.google.com/o/Targeting/Explorer GOOGLE KEYWORDS TOOL
  • 45. https://adwords.google.com/o/Targeting/Explorer GOOGLE KEYWORDS TOOL
  • 46. USER EXPERIENCE
  • 47. DESIGN First Impressions Last
  • 48. DESIGN http://seo-hacker.org
  • 49. Very Simple Message DESIGN http://seo-hacker.org
  • 50. Very Simple Message “There’s a Lot of us here! Join us!” DESIGN http://seo-hacker.org
  • 51. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law DESIGN http://seo-hacker.org
  • 52. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law Real ‘Sneak Peek’ of what’s Inside DESIGN http://seo-hacker.org
  • 53. Very Simple Message “There’s a Lot of us here! Join us!” Metcalfe’s Law One Clean Call-to-Action Button Real ‘Sneak Peek’ of what’s Inside DESIGN http://seo-hacker.org
  • 54. NAVIGATION Make it Easy for them to Journey on
  • 55. NAVIGATION http://seo-hacker.com
  • 56. Fix your Navigation Bar NAVIGATION http://seo-hacker.com
  • 57. Fix your Navigation Bar Provide a Working Internal Search Form to Keep users from Bouncing out of your website to search in Google Instead NAVIGATION http://seo-hacker.com
  • 58. SITE SPEED The Internet is not a Patience Platform
  • 59. THAT’S A LOT OF MONEY FOR A 1 SECOND DIFFERENCE
  • 60. SITE SPEED http:// tools.pingdom.com TEST & IMPROVE YOUR SITE SPEED http:// gtmetrix.com
  • 61. LINKS
  • 62. GOOGLE COUNTS LINKS AS A ‘VOTE’
  • 63. GETTING A LINK IS NOT EASY
  • 64. VALUE GETTING GOOD LINKS REQUIRE
  • 65. VALUE RELEVANCE GETTING GOOD LINKS REQUIRE
  • 66. VALUE RELEVANCE GREAT CONTENT GETTING GOOD LINKS REQUIRE
  • 67. DWELL TIME METRICS
  • 68. DWELL TIME METRICS
  • 69. DWELL TIME METRICS Not Good
  • 70. DWELL TIME METRICS Not Good Sweet Spot
  • 71. DWELL TIME METRICS Not Good Sweet Spot Cha-Ching!
  • 72. DWELL TIME METRICS NOW LET’S COMPARE IT WITH PAGEVIEWS
  • 73. DWELL TIME METRICS
  • 74. DWELL TIME METRICS These Guys spend 10 – 30 Minutes
  • 75. DWELL TIME METRICS Visit a Good Number of Times per Month
  • 76. DWELL TIME METRICS View Tons of Pages Each Time They Visit
  • 77. DWELL TIME METRICS Awesome Dwell Time Stats!
  • 78. GOOGLE ANALYTICS IS YOUR MEASURING TOOL http:// analytics.google.comCheck out our Awesome Tutorial!
  • 79. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 80. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 81. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 82. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 83. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 84. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 85. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 86. SEO RANKING FACTORS THAT’S JUST THE SHORTLIST!
  • 87. v SOCIAL MEDIA
  • 88. PEOPLE ARE SEARCHING 24/7 DISCOVERY PHASE
  • 89. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  • 90. PEOPLE COMING IN FROM SEARCH PEOPLE COMING IN FROM SOCIAL MEDIA PEOPLE GIVING YOU THEIR ATTENTION PEOPLE WHO HAVE TURNED INTO CUSTOMERS REPEAT CUSTOMERS IMPORTANCE OF SEARCH
  • 91. NEW TRAFFIC
  • 92. BRAND AWARENESS
  • 93. VIRALITY
  • 94. VIRALITY
  • 95. VIRALITY
  • 96. VIRALITY
  • 97. VIRALITY
  • 98. VIRALITY
  • 99. VIRALITY
  • 100. VIRALITY
  • 101. VIRALITY
  • 102. VIRALITY
  • 103. VIRALITY HEIGHTENED EMOTIONAL TRIGGERS LEADS TO VIRALITY
  • 104. ITS NOT EASY TO MAKE CONTENT VIRAL
  • 105. SOMETIMES IT TAKES HARD WORK http://www.youtube.com/watch?v=tj7al6MXu7U
  • 106. SOMETIMES IT TAKES A SKEWED SENSE OF HUMOR http://www.youtube.com/watch?v=ZUG9qYTJMsI
  • 107. SOMETIMES IT TAKES A BAD DAY
  • 108. FACEBOOK
  • 109. THERE IS A RANKING SYSTEM BEHIND FACEBOOK
  • 110. EDGE RANK
  • 111. ALGORITHM
  • 112. WHAT IS AN EDGE
  • 113. AFFINITY Deals with Relationships
  • 114. WEIGHT Deals with Interactions
  • 115. TIME DECAY Deals with Freshness
  • 116. Source: www.whatisedgerank.com
  • 117. Source: www.whatisedgerank.com
  • 118. Source: www.whatisedgerank.com
  • 119. Source: www.whatisedgerank.com
  • 120. Source: www.whatisedgerank.com
  • 121. Source: www.whatisedgerank.com
  • 122. Source: www.whatisedgerank.com
  • 123. WHY IS IT IMPORTANT?
  • 124. REACH INCREASE
  • 125. HOW DO YOU OPTIMIZE IT?
  • 126. ENGAGEMENT
  • 127. CHECK OUT YOUR EDGERANK http://edgerankchecker.com
  • 128. CONCLUSION GOT IT?
  • 129. CONCLUSION Gimme a Break! I DON’T WANT TO OVERLOAD YOU WITH INFORMATION
  • 130. YOU’VE BEEN AN AWESOME AUDIENCE
  • 131. SEE YOU NEXT TIME WANNA KNOW MORE? Pay us a visit! 21 Batac Street BF NSHA Paranaque Email me at sean@seo-hacker.com Enroll in http://seo-hacker.org it’s FREE! Get this Deck from our Slideshare: http://slideshare.net/h3sean
  • 132. This is a Presentation about Digital Marketing Secrets by Sean Patrick Si Founder & Consultant SEO Hacker sean@seo-hacker.com