0
traf fic
People coming and going in
a particular place or for a
particular purpose.
Let’s take BILLBOARDS
Let’s take BILLBOARDS and MALLS as an example
Traffic gauges cost
A location’s perceived traffic in the
mall gauges the rental cost
A website’s traffic is it’s LIFEBLOOD.
2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET
2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET
There is a total of 1.4 BILLION
FACEBOOK users ...
2.7 BILLION people - almost 40%
of the world’s population use the
INTERNET
There is a total of 1.4 BILLION
FACEBOOK users ...
CASE STUDY:
CASE STUDY:
Not your normal brick and mortar
business.
history
Amazon was
founded in 1994
by Jeff Bezos
history
Amazon was
founded in 1994
by Jeff Bezos
(before Amazon, it was
first named as Cadabra)
Amazon.com
officially launches
and goes live as an
online bookstore
history
1995
Amazon.com
officially launches
and goes live as an
online bookstore
history
1995
Sells first book
'Fluid Concepts & Creati...
He shipped orders to all 50 states,
and to 48 countries
history
He shipped orders to all 50 states,
and to 48 countries
Sales were up to $20,000/week
within 2 months
history
1997
history
Amazon goes public and begins
selling shares at $18 each.
1997
Amazon.com becomes the first
Internet retailer to secure one
million customers.
history
Amazon goes public and begins...
1998
history
Amazon begins selling music
2001
history
4th Quarter profit = $5 million
Revenues of more than $1 billion
2007
history
Amazon unveils
the Kindle,
a dedicated ebook
reader.
2010
history
Amazon announces
that ebook sales
have outnumbered
hardcover sales for
the first time ever
2012
present
Amazon.com Inc. had revenues of
$61.1B
2013
As of the 2nd Quarter of 2013,
Amazon had revenues of $15.7B
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
Global Rank: 7th
Visits from USA for April 2013:
131,328,200
For almost every book you search for,
Amazon will appear in the results.
/Search En gine
Op ti mi zation/
It is the art and science of
increasing your rankings with
target keywords in search
engi...
WORDS
WORDS
Search Engines account for every word on the
web. The right selection of words will help your
website be more visibl...
TITLES
TITLE
Every webpage has a title.
Search engines use titles to
summarize the content of a
specific webpage.
TITLE
LINKS
Links serve as a recommendation. If another
website links to your site then that website is
telling the readers that your ...
Take this for example:
Take this for example:
OTHER
WEBSITE
YOUR
WEBSITE
(with authority)
Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
(with authority)
Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
“Website B has
GOOD STUFF! Check
it ...
Take this for example:
Website A
gives a link
to Website B
OTHER
WEBSITE
YOUR
WEBSITE
“Website B has
GOOD STUFF! Check
it ...
Relevance
RELEVANCE
If you want to rank for the
keyword ‘router’, then your
website shouldn’t be about
‘pets’
For example:
router
USER
EXPERIENCEthis can be seen via Google
Analytics - dwell time metrics
The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.
The difference between the
GOOD GUYS and the BAD GUYS
is not simply our title but our
processes and methods.
http://seo-ha...
In SEO you’re not looking for short term
quick wins, you’re looking for
long term benefits.
We provide our clients with proven
marketing strategies and in-depth
analytics
To provide best-quality services to our
clients, taking care of their branding and
optimizing their websites for their use...
http://seo-hacker.com/seo-hacker-team
“I’d love to sit down with you and tell you more about
how we can create more business for you in the online
market.”
• se...
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
Boosting Relevant Online Traffic through Search Engine Optimization
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Boosting Relevant Online Traffic through Search Engine Optimization

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Traffic is important. We all know that. With a website, traffic is its lifeblood. Amazon is doing a heck of a job with its online business model because of the traffic it's getting from search. There are good and bad SEOs and you need to know the difference and go with the good guys.

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Transcript of "Boosting Relevant Online Traffic through Search Engine Optimization"

  1. 1. traf fic People coming and going in a particular place or for a particular purpose.
  2. 2. Let’s take BILLBOARDS
  3. 3. Let’s take BILLBOARDS and MALLS as an example
  4. 4. Traffic gauges cost
  5. 5. A location’s perceived traffic in the mall gauges the rental cost
  6. 6. A website’s traffic is it’s LIFEBLOOD.
  7. 7. 2.7 BILLION people - almost 40% of the world’s population use the INTERNET
  8. 8. 2.7 BILLION people - almost 40% of the world’s population use the INTERNET There is a total of 1.4 BILLION FACEBOOK users ONLINE
  9. 9. 2.7 BILLION people - almost 40% of the world’s population use the INTERNET There is a total of 1.4 BILLION FACEBOOK users ONLINE 19.4 BILLION SEARCHES are done in a MONTH
  10. 10. CASE STUDY:
  11. 11. CASE STUDY: Not your normal brick and mortar business.
  12. 12. history Amazon was founded in 1994 by Jeff Bezos
  13. 13. history Amazon was founded in 1994 by Jeff Bezos (before Amazon, it was first named as Cadabra)
  14. 14. Amazon.com officially launches and goes live as an online bookstore history 1995
  15. 15. Amazon.com officially launches and goes live as an online bookstore history 1995 Sells first book 'Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’
  16. 16. He shipped orders to all 50 states, and to 48 countries history
  17. 17. He shipped orders to all 50 states, and to 48 countries Sales were up to $20,000/week within 2 months history
  18. 18. 1997 history Amazon goes public and begins selling shares at $18 each.
  19. 19. 1997 Amazon.com becomes the first Internet retailer to secure one million customers. history Amazon goes public and begins selling shares at $18 each.
  20. 20. 1998 history Amazon begins selling music
  21. 21. 2001 history 4th Quarter profit = $5 million Revenues of more than $1 billion
  22. 22. 2007 history Amazon unveils the Kindle, a dedicated ebook reader.
  23. 23. 2010 history Amazon announces that ebook sales have outnumbered hardcover sales for the first time ever
  24. 24. 2012 present Amazon.com Inc. had revenues of $61.1B 2013 As of the 2nd Quarter of 2013, Amazon had revenues of $15.7B
  25. 25. Global Rank: 7th Visits from USA for April 2013: 131,328,200
  26. 26. Global Rank: 7th Visits from USA for April 2013: 131,328,200
  27. 27. For almost every book you search for, Amazon will appear in the results.
  28. 28. /Search En gine Op ti mi zation/ It is the art and science of increasing your rankings with target keywords in search engines such as Yahoo, Google and Bing.
  29. 29. WORDS
  30. 30. WORDS Search Engines account for every word on the web. The right selection of words will help your website be more visible to search engines.
  31. 31. TITLES
  32. 32. TITLE
  33. 33. Every webpage has a title. Search engines use titles to summarize the content of a specific webpage. TITLE
  34. 34. LINKS
  35. 35. Links serve as a recommendation. If another website links to your site then that website is telling the readers that your website also has valuable content. LINKS
  36. 36. Take this for example:
  37. 37. Take this for example: OTHER WEBSITE YOUR WEBSITE (with authority)
  38. 38. Take this for example: Website A gives a link to Website B OTHER WEBSITE YOUR WEBSITE (with authority)
  39. 39. Take this for example: Website A gives a link to Website B OTHER WEBSITE YOUR WEBSITE “Website B has GOOD STUFF! Check it out!” (with authority)
  40. 40. Take this for example: Website A gives a link to Website B OTHER WEBSITE YOUR WEBSITE “Website B has GOOD STUFF! Check it out!” (with authority) In essence, Website A is using her authority and trust that she has accumulated over the years from her audience and passing some of that on to Website B.
  41. 41. Relevance RELEVANCE
  42. 42. If you want to rank for the keyword ‘router’, then your website shouldn’t be about ‘pets’ For example: router
  43. 43. USER EXPERIENCEthis can be seen via Google Analytics - dwell time metrics
  44. 44. The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods.
  45. 45. The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods. http://seo-hacker.com/honest-seo-pricing/
  46. 46. In SEO you’re not looking for short term quick wins, you’re looking for long term benefits.
  47. 47. We provide our clients with proven marketing strategies and in-depth analytics
  48. 48. To provide best-quality services to our clients, taking care of their branding and optimizing their websites for their users. To be the best SEO and Internet Marketing Services Company in the whole in the whole of the Philippines and other English-speaking Asian countries. foundations
  49. 49. http://seo-hacker.com/seo-hacker-team
  50. 50. “I’d love to sit down with you and tell you more about how we can create more business for you in the online market.” • sean@seo-hacker.com Contact me / Check out: • http://seo-hacker.org • http://seo-hacker.com/services
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