15 Important Lessons I Learned as an SEO Start up

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It’s almost 2 years since I officially started SEO Hacker. I can honestly say it’s one of the best things I’ve ever attempted to do in life. It’s also one of the most painful, stressful and frustrating things things that has happened to me. So here’s the short list of what I’ve learned as its first director, CEO and consultant.

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15 Important Lessons I Learned as an SEO Start up

  1. 1. SEO Hacker School @SEO_Hacker
  2. 2. 1 ALWAYS BE READY TO EVANGELIZE SEO Hacker School @SEO_Hacker
  3. 3. SEO Hacker School @SEO_Hacker
  4. 4. SEO Hacker School @SEO_Hacker
  5. 5. SALES TALK SEO Hacker School @SEO_Hacker
  6. 6. SALES TALK SEO Hacker School @SEO_Hacker
  7. 7. SALES TALK SEO Hacker School @SEO_Hacker
  8. 8. SEO Hacker School @SEO_Hacker
  9. 9. 2 GIVE FREE CONSULTATIONS SEO Hacker School @SEO_Hacker
  10. 10. FREE CONSULTATIONS BUILD TRUST SEO Hacker School @SEO_Hacker
  11. 11. CLIENTS APPRECIATE THE LITTLE THINGS. SEO Hacker School @SEO_Hacker
  12. 12. SEO Hacker School @SEO_Hacker
  13. 13. MAIN PRODUCT’S SEO NEW PRODUCT’S SEO Other SEO Company SEO Hacker School @SEO_Hacker
  14. 14. MAIN PRODUCT’S SEO SEO Hacker School @SEO_Hacker
  15. 15. MAIN PRODUCT’S SEO SEO Hacker School @SEO_Hacker
  16. 16. SEO Hacker School @SEO_Hacker
  17. 17. TAKE THAT! SEO Hacker School @SEO_Hacker
  18. 18. 3 DON’T BE AFRAID TO JACK UP YOUR PRICE SEO Hacker School @SEO_Hacker
  19. 19. ‘NEW’ SEO Hacker School @SEO_Hacker
  20. 20. SEO Hacker School @SEO_Hacker
  21. 21. SEO Hacker School @SEO_Hacker
  22. 22. TAUGHT ME THE IMPORTANCE OF PRICING SEO Hacker School @SEO_Hacker
  23. 23. QUALITY AND EXCLUSIVITY SEO Hacker School @SEO_Hacker
  24. 24. COMPANIES CAN BUTT-HEADS ON LOWERING PRICES SEO Hacker School @SEO_Hacker
  25. 25. COMPANIES CAN BUTT-HEADS ON LOWERING PRICES THE CLIENTS WIN AND THE SEO INDUSTRY LOSES. SEO Hacker School @SEO_Hacker
  26. 26. SEO Hacker School @SEO_Hacker
  27. 27. 4 ALWAYS BUILD YOUR BRANDING SEO Hacker School @SEO_Hacker
  28. 28. SEO Hacker School @SEO_Hacker
  29. 29. SEO Hacker School @SEO_Hacker
  30. 30. WHAT WE’RE BEST AT. SEO Hacker School @SEO_Hacker
  31. 31. SEO Hacker School @SEO_Hacker
  32. 32. SEO Hacker School @SEO_Hacker
  33. 33. SEO Hacker School @SEO_Hacker
  34. 34. SEO Hacker School @SEO_Hacker
  35. 35. SEO Hacker School @SEO_Hacker
  36. 36. SEO Hacker School @SEO_Hacker
  37. 37. SEO Hacker School @SEO_Hacker
  38. 38. SEO Hacker School @SEO_Hacker
  39. 39. Building your brand in terms of… THOSE THINGS WILL CREATE REALLY GOOD LEVERAGE WHEN CLIENTS DROP BY IN YOUR WEBSITE. SEO Hacker School @SEO_Hacker
  40. 40. SEO Hacker School @SEO_Hacker
  41. 41. 5 INNOVATE SEO Hacker School @SEO_Hacker
  42. 42. IT CRUISES. SEO Hacker School @SEO_Hacker
  43. 43. CRUIS ING SEO Hacker School @SEO_Hacker
  44. 44. SEO Hacker School @SEO_Hacker
  45. 45. WRONG. SEO Hacker School @SEO_Hacker
  46. 46. WRONG. SEO Hacker School @SEO_Hacker
  47. 47. SEO Hacker School @SEO_Hacker
  48. 48. SEO Hacker School @SEO_Hacker
  49. 49. INNOVATE. DON’T STOP WHERE YOU’RE AT. SEO Hacker School @SEO_Hacker
  50. 50. PURPLE COW SEO Hacker School @SEO_Hacker
  51. 51. 6 SPEAK OUT WHAT YOU KNOW SEO Hacker School @SEO_Hacker
  52. 52. SEO Hacker School @SEO_Hacker
  53. 53. SEO Hacker School @SEO_Hacker
  54. 54. SEO Hacker School @SEO_Hacker
  55. 55. 7 GIVE FREE TALKS TO YOUR EXISTING CLIENTS AND TO PROSPECTIVE CLIENTS SEO Hacker School @SEO_Hacker
  56. 56. CONNECTORS SEO Hacker School MAVENS SALESMEN @SEO_Hacker
  57. 57. SOCIALIZING CONNECTORS SEO Hacker School @SEO_Hacker
  58. 58. DATABANKS. MAVENS SEO Hacker School @SEO_Hacker
  59. 59. DATABANKS. MAVENS SEO Hacker School @SEO_Hacker
  60. 60. CHARM ENTHUSIASM ENERGY ABILITY TO INFLUENCE SALESMEN SEO Hacker School @SEO_Hacker
  61. 61. SEO Hacker School @SEO_Hacker
  62. 62. SEO Hacker School @SEO_Hacker
  63. 63. SEO Hacker School @SEO_Hacker
  64. 64. 8 DON’T BE AFRAID TO LOWER YOUR PRICE SEO Hacker School @SEO_Hacker
  65. 65. SEO Hacker School @SEO_Hacker
  66. 66. SEO Hacker School @SEO_Hacker
  67. 67. SEO Hacker School @SEO_Hacker
  68. 68. DOES THIS COMPANY HAVE A GOOD BRAND? SEO Hacker School @SEO_Hacker
  69. 69. DOES THIS COMPANY HAVE A GOOD BRAND? CAN I BENEFIT FROM A RELATIONSHIP WITH THIS COMPANY IF I PUT THEM IN MY PORTFOLIO? SEO Hacker School @SEO_Hacker
  70. 70. DOES THIS COMPANY HAVE A GOOD BRAND? CAN I BENEFIT FROM A RELATIONSHIP WITH THIS COMPANY IF I PUT THEM IN MY PORTFOLIO? DO THEY HAVE A SOPHISTICATED TEAM WHO CAN SPREAD THE WORD ABOUT OUR WORK? SEO Hacker School @SEO_Hacker
  71. 71. 9 DON’T TRY TO STEAL ANOTHER SEO COMPANY’S CLIENTS SEO Hacker School @SEO_Hacker
  72. 72. IS PRIMARILY AN SEO COMPANY. SEO Hacker School @SEO_Hacker
  73. 73. IS PRIMARILY AN SEO COMPANY. SEO Hacker School @SEO_Hacker
  74. 74. SEO COMPANY T SEO Hacker School @SEO_Hacker
  75. 75. SEO COMPANY T SEO Hacker School @SEO_Hacker
  76. 76. SEO COMPANY T SEO Hacker School @SEO_Hacker
  77. 77. SEO COMPANY T SEO Hacker School @SEO_Hacker
  78. 78. SEO Hacker School @SEO_Hacker
  79. 79. SEO Hacker School @SEO_Hacker
  80. 80. THE WORLD IS BIG ENOUGH FOR ALL OF US. SEO Hacker School @SEO_Hacker
  81. 81. 10 INVEST IN YOUR TEAM SEO Hacker School @SEO_Hacker
  82. 82. YOUR PEOPLE IS YOUR BEST ASSET SEO Hacker School @SEO_Hacker
  83. 83. SEO Hacker School @SEO_Hacker
  84. 84. INVEST IN: SEO Hacker School @SEO_Hacker
  85. 85. INVEST IN: TIME SEO Hacker School @SEO_Hacker
  86. 86. INVEST IN: TIME SEO Hacker School + EFFORT @SEO_Hacker
  87. 87. INVEST IN: TIME SEO Hacker School + EFFORT + EMOTIONS @SEO_Hacker
  88. 88. INVEST IN: TIME + EFFORT + EMOTIONS TRUST SEO Hacker School @SEO_Hacker
  89. 89. INVEST IN: SEO Hacker School EFFORT TRUST TIME + + + EMOTIONS LOVE @SEO_Hacker
  90. 90. INVEST IN: SEO Hacker School EFFORT TRUST TIME + + + EMOTIONS LOVE @SEO_Hacker
  91. 91. 11 FIRE PEOPLE SEO Hacker School @SEO_Hacker
  92. 92. SEO Hacker School @SEO_Hacker
  93. 93. SEO Hacker School @SEO_Hacker
  94. 94. HE WILL NOT ONLY BE UNPRODUCTIVE, BUT HE WILL CAUSE THE WHOLE TEAM TO LOSE. SEO Hacker School @SEO_Hacker
  95. 95. SEO Hacker School @SEO_Hacker
  96. 96. KNOW WHO TO FIRE, SEO Hacker School @SEO_Hacker
  97. 97. KNOW WHO TO FIRE, WHEN TO FIRE, SEO Hacker School @SEO_Hacker
  98. 98. KNOW WHO TO FIRE, WHEN TO FIRE, AND HOW TO FIRE HIM. SEO Hacker School @SEO_Hacker
  99. 99. KNOW WHO TO FIRE, WHEN TO FIRE, AND HOW TO FIRE HIM. SEO Hacker School @SEO_Hacker
  100. 100. 12 HAVE YOUR OWN INNER CIRCLE SEO Hacker School @SEO_Hacker
  101. 101. SEO Hacker School @SEO_Hacker
  102. 102. CREATE AN INNER CIRCLE. PEOPLE YOU KEEP CLOSE TO YOU. SEO Hacker School @SEO_Hacker
  103. 103. SEO Hacker School @SEO_Hacker
  104. 104. 13 INVEST IN DESIGN SEO Hacker School @SEO_Hacker
  105. 105. SEO Hacker School @SEO_Hacker
  106. 106. SEO Hacker School @SEO_Hacker
  107. 107. NOVEMBER 2011 SEO Hacker School @SEO_Hacker
  108. 108. OCTOBER 2012 SEO Hacker School @SEO_Hacker
  109. 109. SEO HACKER PRESENT SEO Hacker School @SEO_Hacker
  110. 110. 14 FOLLOW-UPS CAN MEAN HUGE MONEY SEO Hacker School @SEO_Hacker
  111. 111. SEO Hacker School @SEO_Hacker
  112. 112. SEO Hacker School @SEO_Hacker
  113. 113. SEO Hacker School @SEO_Hacker
  114. 114. 15 KEEP READING, KEEP WRITING SEO Hacker School @SEO_Hacker
  115. 115. SEO Hacker School @SEO_Hacker
  116. 116. SEO Hacker School @SEO_Hacker
  117. 117. LESS TIME TO READ AND WRITE SEO Hacker School @SEO_Hacker
  118. 118. LESS TIME TO READ AND WRITE SEO Hacker School @SEO_Hacker
  119. 119. SEO Hacker School @SEO_Hacker
  120. 120. SEO Hacker School @SEO_Hacker
  121. 121. RECAP SEO Hacker School @SEO_Hacker
  122. 122. 1 SEO Hacker School ALWAYS BE READY TO EVANGELIZE @SEO_Hacker
  123. 123. 1 ALWAYS BE READY TO EVANGELIZE 2 GIVE FREE CONSULTATIONS SEO Hacker School @SEO_Hacker
  124. 124. 1 ALWAYS BE READY TO EVANGELIZE 2 GIVE FREE CONSULTATIONS 3 DON’T BE AFRAID TO JACK UP YOUR PRICE SEO Hacker School @SEO_Hacker
  125. 125. 1 ALWAYS BE READY TO EVANGELIZE 2 GIVE FREE CONSULTATIONS 3 DON’T BE AFRAID TO JACK UP YOUR PRICE 4 ALWAYS BUILD YOUR BRANDING SEO Hacker School @SEO_Hacker
  126. 126. 1 ALWAYS BE READY TO EVANGELIZE 2 GIVE FREE CONSULTATIONS 3 DON’T BE AFRAID TO JACK UP YOUR PRICE 4 ALWAYS BUILD YOUR BRANDING 5 INNOVATE SEO Hacker School @SEO_Hacker
  127. 127. 6 SEO Hacker School SPEAK OUT WHAT YOU KNOW @SEO_Hacker
  128. 128. 6 SPEAK OUT WHAT YOU KNOW 7 GIVE FREE TALKS TO YOUR EXISTING AND PROSPECTIVE CLIENTS SEO Hacker School @SEO_Hacker
  129. 129. 6 SPEAK OUT WHAT YOU KNOW 7 GIVE FREE TALKS TO YOUR EXISTING AND PROSPECTIVE CLIENTS 8 DON’T BE AFRAID TO LOWER YOUR PRICE SEO Hacker School @SEO_Hacker
  130. 130. 6 SPEAK OUT WHAT YOU KNOW 7 GIVE FREE TALKS TO YOUR EXISTING AND PROSPECTIVE CLIENTS 8 DON’T BE AFRAID TO LOWER YOUR PRICE 9 DON’T TRY TO STEAL ANOTHER SEO COMPANY’S CLIENTS SEO Hacker School @SEO_Hacker
  131. 131. 6 SPEAK OUT WHAT YOU KNOW 7 GIVE FREE TALKS TO YOUR EXISTING AND PROSPECTIVE CLIENTS 8 DON’T BE AFRAID TO LOWER YOUR PRICE 9 DON’T TRY TO STEAL ANOTHER SEO COMPANY’S CLIENTS 10 INVEST IN YOUR TEAM SEO Hacker School @SEO_Hacker
  132. 132. 11 SEO Hacker School FIRE PEOPLE @SEO_Hacker
  133. 133. 11 FIRE PEOPLE 12 HAVE YOUR OWN INNER CIRCLE SEO Hacker School @SEO_Hacker
  134. 134. 11 FIRE PEOPLE 12 HAVE YOUR OWN INNER CIRCLE 13 INVEST IN DESIGN SEO Hacker School @SEO_Hacker
  135. 135. 11 FIRE PEOPLE 12 HAVE YOUR OWN INNER CIRCLE 13 INVEST IN DESIGN 14 FOLLOW-UPS CAN MEAN HUGE MONEY SEO Hacker School @SEO_Hacker
  136. 136. 11 FIRE PEOPLE 12 HAVE YOUR OWN INNER CIRCLE 13 INVEST IN DESIGN 14 FOLLOW-UPS CAN MEAN HUGE MONEY 15 KEEP READING, KEEP WRITING SEO Hacker School @SEO_Hacker
  137. 137. Contact me / Check out: • sean@seo-hacker.com • http://seo-hacker.org • http://seo-hacker.net “I’d love to sit down with you and tell you more about how you can strategically create a great SEO start-up.” @SEO_Hacker

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