What If Ads Were Content?
Redux
Heath Row
PodCamp NYC
April 25-26, 2008

This talk has little
if anything to do
with podcasting.

It also has everything
to do with podcasting.

What we talked about last year
• A brief history of advertising
• A briefer history of online advertising
• Leading indicators of content-based ads
• Online examples to date
• Proposed ad actions

Leading Indicators
• Historic example of the advertorial (1970s, Mobil Oil)
• The television infomercial, introduced in 1984
• Sponsored micro-sites online
• The embrace of “user-generated content” for the 2007
Super Bowl
• People appreciate informative ads, especially when
they’re in market
• People appreciate ad-supported media
(I used this slide last year)