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  • 1. The Cloud is Real: Are You Ready?Learn how to choose the right cloud solution for your business An InformationWeek Webcast Sponsored by
  • 2. Webcast Logistics
  • 3. Today’s Presenters Brad Kirby HP Group Manager, Microsoft Product Partnership Team Matt Kimball AMD Software Product Marketing Manager, Server Business Unit Tom Hall Global Product Marketing Manager, WW Sales & Product Marketing, Applications Services, HP Enterprise Services
  • 4. The Cloud is Real:Are You Ready?Learn how to choose the rightcloud solution for your businessMarch 27, 2012© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5. Poll Question 1Q. Does your company use cloud technology today? A. Yes, Public Cloud B. Yes, Private Cloud C. Yes, Public and Private Cloud D. No, but we are evaluating private cloud options E. No, but we are considering public cloud options F. No, and we haven’t even begun5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. Agenda• Trends: Cloud is happening with or without IT• HP’s Cloud Strategy and Vision• Private, Public, Hybrid• Considerations for Cloud Transformation Decisions• How to Determine Application and Workload Suitability• Integrated AMD/HP Solutions• Next Steps6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7. Trends© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 8. Poll Question 2Q. What is driving your interest in Cloud Computing? A. Reduce operational costs B. Gain operational efficiencies C. Business agility D. Centralized management8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 9. 3 Global Mega Trends Evolving Business Models 1 Technology 2 Advancements 3 Changing Workforce9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10. Business is outpacing IT Business is adopting cloud 2.5x faster than IT1 • Drivers: speed, flexibility, economics While CIO’s are concerned about cloud risk 70% have security top of mind2 79% concerned about vendor lock-in3 75% worried about cloud performance and availability3 63% prefer integration of cloud services and on-premise services3 Sources: 1. Ignoring Cloud Risks A Growing Gap Between I&O And The Business, Forrester Research, Inc., March 24, 2011 2. Goldman Sachs Equity Research, January 2011 3. IDC, Enterprise Panel Survey, November 201010 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 11. HP and AMD: A Shared Vision11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 12. Poll Question 3Q. What do you see as your organization’s biggest obstacle to deploying cloud? A. Security B. Organizational Inertia C. Can’t see the ROI D. Lack of “cloud expertise” on staff12 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 13. Strategic Role of IT ChangingIT becomes the builder and broker of services TRANSFORM legacy MANAGE AND infrastructure and SECURE across applications and legacy applications processes and cloud assets CONSUME BUILD on-premises off-premises cloud services services securely13 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 14. HP Cloud MissionDeliver the right services at the right time ENABLE ANY SERVICE Infrastructure, platform, application, business process SUPPORT ANY DEPLOYMENT MODEL Public, private, hybrid, traditional IT SUPPORT ANY CONNECTED DEVICE Smartphones, tablets, printers, embedded devices Traditional Private Public14 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 15. HP Cloud Strategy• To seamlessly deliver context-aware, secure services to businesses and consumers via a hybrid delivery model sourced across traditional, private and public cloud offerings MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Cloud Solutions Flexible cloud for Private & services Burst Public Clouds TRANSFORM Infrastructure and applications for the Cloud15 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 16. Cloud Transformation Considerations16 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 17. Poll Question 4Q. On the topic of planning and deployment of cloud services, would yourorganization … A. Perform the planning, assessment and deployment with in-house IT staff? B. Look to a third party (Consultant, SI) to assist with planning and assessment, but deploy with in- house IT staff? C. Assess and plan in-house, but look to a third party to deploy? D. Look to a third party to plan, assess and deploy cloud services?17 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 18. Hybrid Delivery is the Future Business Users Developers Individuals SPEED INNOVATIONS REDUCE COSTS IMPROVE BUSINESS DELIVER CHOICE AGILITY DEVELOP ONCE, ACCELERATE RUN ANYWHERE TIME TO VALUE Traditional Public Private Delivering the right services at the right time based on business requirements18 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 19. Maturity Model to a Hybrid EnvironmentMigrate at your own pace Brokered services & dynamic Self service sourcing delivery with based on Self service full automation business infrastructure & lifecycle requirements & applications management Virtualize and automate Standardize & consolidate Applications Transformation + Evolution Infrastructure Transformation + Evolution19 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 20. HP: Complete Solutions for Hybrid Delivery Seamless heterogeneous management, security and governance of services across traditional, public, and private cloud MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Cloud Solutions Flexible cloud for Private & servicesTurnkey private Burst Public Clouds Flexible, secureand public clouds cloud services forwith full cloud all businessesservice automation TRANSFORM Infrastructure and applications for the Cloud Consulting services to plan, design, and implement cloud20 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 21. HP: Complete Solutions for Hybrid Delivery Cloud Service Automation Cloud Management and Security Solutions MANAGE AND SECURE Cloud and existing IT services BUILD CONSUME Enterprise Cloud Cloud Solutions Flexible cloud Services (Compute Cloud System for Private & Burst services & Security) Public Clouds Azure Appliances (future) HP Cloud Services (Compute & Object TRANSFORM Storage) Infrastructure and applications for the Cloud Cloud Discovery Workshop Cloud Application Services for Windows Azure21 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 22. IT Starts with the server…Transaction ProcessingCores, memory, and I/O capabilities to handlelarge amounts of users and dataEnergy EfficiencyLow power consuming CPUs and platforms for“scale out” cloud server farmsPerformance and ScalabilityCPUs with predictable performance tohandle peaks in traffic Security Hardware assisted security to keep out intruders and protect sensitive dataVirtualizationHardware assisted virtualization for reducedoverhead and increased isolation of VMs22 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 23. Cloud Service Delivery Models Infrastructure Platform Software (On-Premise) (as a Service) (as a Service) (as a Service) You manage Applications Applications Applications Applications You manage Data Data Data Data Runtime Runtime Runtime Runtime Managed by vendor Middleware Middleware Middleware MiddlewareYou manage Managed by vendor Managed by vendor O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking 23 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 24. Transformation Approach Apps Apps Applications Assessment Suitable for SaaS Suitable for Preferred Need modernisation Not Suitable for Cloud Target / Public cloud analysis Applications Applications Rationalization Applications Migration Migration Cloud-specific Risk analysis BPA workload analysis & TCO • Relearn Level 1 transformation strategy determination (RE’s) • Replace • Re- interface Level 2 transformation strategy determination (x to x) • Re- architect • Re-host Cloud • Retire Service IaaS PaaS SaaS Types Cloud Virtual Deployment Public Private Dedicated/ Models Private Hosted (Retain, Retire)24 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 25. Application/Workload Suitability25 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 26. Work Load Patterns Suited for Cloud Compute Compute Inactivity Period Average Usage Average Usage Time Time On and off workloads (e.g. batch job) Successful services needs to grow/scale Over provisioned capacity is wasted Keeping up w/growth is big IT challenge Time to market can be cumbersome Complex lead time for deployment Compute Compute Average Usage Average Usage Time Time Unexpected/unplanned peak in demand Services with micro seasonality trends Sudden spike impacts performance Peaks due to periodic increased demand Can’t over provision for extreme cases IT complexity and wasted capacity26 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 27. Key Application Characteristics Business Technical • Geographic regulatory • Context or core requirements • External dependencies • Workload variability • Language of application • Software licensing restrictions • Physical hardware dependencies • Software vendor support • Data encryption • Service level requirements • Operating system requirements • Security policies • Parallel processing27 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 28. How Do Cloud Workloads Scale?Cloud workloads are very different than traditional data center loadsCloud work is “spiky” in nature, you must be able to account for both the peaks (withmore cores) and the valleys (with more power efficiency) Heavy Computation Cores Matter Power Efficiency Matters Low computation28 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 29. AMD Processors The Cornerstone of the Cloud29 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 30. AMD Opteron™ Processors: The Core of the Cloud  Heavy-duty processing power with massive scalability  Quick response times, thanks to high compute density, memory capacity, and memory bandwidth  Higher density can mean more power in less space  Low energy consumption and cooling costs with intelligent and cutting-edge power management capabilities  Low overall cost to run a peak-performing, high scalable Cloud appliance30 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 31. AMD PROCESSORS IN A VIRTUALIZED WORLD AMD-V™ Technology Greater Resources Per Processor Tagged TLB - Efficient switching between virtual More resources to pool in your machines for better application responsiveness. virtualized converged infrastructure Rapid Virtualization Indexing (RVI) - Hardware- based virtual machine memory management. AMD-V™ Technology Extended Migration – Helps enable live migration of VMs between all available AMD Opteron™ processor generations. I/O Virtualization - Enables direct device access by a virtual machine for increased integrity and security. Up to 16 Four Power cores memory Management channels Easier To Deploy Easier To Manage Easier To Move Larger pool of Common architecture Extended Migration resources enables makes managing delivers great flexibility greater VM virtual pools easier for load balancing and consolidation disaster recovery31 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 32. AMD and HP in Action Coming Soon…32 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 33. AMD and HP – Leading the Field AMD and HP Delivering Solutions Dense Cloud Data Center Performance Power Efficiency Cost 33 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 34. Windows Azure™ Platform: Premier Platform-as-a-Service Windows Azure Platform addresses complex data management issues, developer needs and storage, as well as the basic server computing capacity itself.  Windows Azure, a cloud-based operating system, provides the basis for scalable application functionality and storage resources  Microsoft® SQL Azure™ is the database, adding a relational data management capability to applications hosted on the platform  Windows Azure AppFabric is a collection of services supporting applications both in the cloud and on premise HP Cloud Platform Powered by Windows Azure will enable enterprises to deploy the Windows Azure platform in their own data centers 34 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 35. HP Cloud Platform Benefits Quickly build elastically-scalableRapidly scaledatacenter footprint Offer PaaS applications, andReduce yourand IaaS from your applications.migrate IT workloads to the cloud. own datacenter.requirements.35 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 36. Cloud Discovery Workshop Develop a strategic map for the Hybrid Delivery journey FEATURES BENEFITS• ALL VISUAL, INTERACTIVE workshop • COMMON VISION built on facilitated discussion format with HUMAN-SIZE DISPLAYS covering top ten cloud topics •Increased SPEED to offer cloud services •OBJECTIVE evaluation of cloud risk and• CUSTOMIZED discussion for your industry opportunities and business •BEST PRACTICES for cloud infrastructure and• Delivered by HP Cloud EXPERTS bringing application transformation real life examples and best practices •Prioritization for STRATEGIC cloud related initiatives• ACTIONABLE recommendations •HP Architecture and technologies for cloud summarized in report after the workshop OVERVIEW 1-day HP Cloud Discovery Workshop provides comprehensive view on multiple cloud topics including cloud concepts, financials, governance, security using over 1000 visuals. 36 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 37. Related Links• For HP Cloud Discovery Workshop details, visit: http://www8.hp.com/us/en/business-services/it- services.html?compURI=1077460• Learn more about HP in the cloud at: http://www.hp.com/go/cloud• Get more information about AMD in the cloud at: http://www.amd.com/cloud• For more information about AMD and HP, please visit http://h17007.www1.hp.com/us/en/iss/111411.aspx#amd_technologies37 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 38. Thank you© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 39. Q&A Please Submit Your Questions Now Brad Kirby HP Group Manager, Microsoft Product Partnership Team Matt Kimball AMD Software Product Marketing Manager, Server Business Unit Tom Hall Global Product Marketing Manager, WW Sales & Product Marketing, Applications Services, HP Enterprise Services
  • 40. Resources To View This or Other Events On-Demand Please Visit: http://www.netseminar.com For more information please visit: http://www.amd.com/cloud