Web sitepresentation1

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Web sitepresentation1

  1. 1. Home Page (Join 1) <ul><li>Good </li></ul><ul><ul><li>Appears through out site </li></ul></ul><ul><ul><li>Always available </li></ul></ul><ul><ul><li>Always know where can be found </li></ul></ul><ul><ul><li>Improvements : </li></ul></ul><ul><ul><li>‘ Nothing’ is telling you why you should join </li></ul></ul><ul><ul><li>Missed Opportunity </li></ul></ul><ul><ul><li>Never changes page to page </li></ul></ul><ul><ul><ul><li>Becomes only background </li></ul></ul></ul><ul><ul><ul><ul><li>Missed </li></ul></ul></ul></ul><ul><ul><li>Doesn’t draw the eye </li></ul></ul><ul><ul><li>How to Improve : </li></ul></ul><ul><ul><li>Reduce obscuring text </li></ul></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><li>-    ‘ Join ’ </li></ul></ul><ul><ul><li>-    ‘From £1.23* per week!’ </li></ul></ul><ul><ul><li>- Instant - Snappy </li></ul></ul>
  2. 2. Home Page (Join 2) <ul><li>How to inform & draw eye! </li></ul><ul><li>(Picture on left) ‘Standard’ pane in About, Support, Library and Events tabs. </li></ul><ul><ul><li>Much better </li></ul></ul><ul><ul><li>But hidden away! </li></ul></ul><ul><ul><li>Must change to Marketing! </li></ul></ul><ul><li>Info that could be used (from elsewhere on site): </li></ul><ul><li>Support, guidance, assistance and information </li></ul><ul><li>Whatever you need, NLA can provide it or recommend another supplier that can </li></ul><ul><li>Manual’ (on a personal note, I would have found this extremely attractive) </li></ul><ul><li>Considerations: </li></ul><ul><li>A lot to say </li></ul><ul><li>Small box </li></ul><ul><li>Answer? Change content periodically </li></ul>
  3. 3. Home Page (Join 3) <ul><li>How? </li></ul><ul><li>Standard Text rollover? </li></ul><ul><ul><li>No: Annoying! </li></ul></ul><ul><ul><li>Websites are functional tools </li></ul></ul><ul><li>Solution: </li></ul><ul><li>Simple timer status bar across the top of pane indicating how far away text rollover is </li></ul><ul><ul><li>Implemented elegantly </li></ul></ul><ul><li>Additionally: draws eye! </li></ul><ul><li>Allow user to rollover manually </li></ul><ul><ul><li>White text ‘See More’ </li></ul></ul><ul><ul><li>Makes bar (wherever it is move to end) </li></ul></ul><ul><ul><li>Causes rollover </li></ul></ul><ul><ul><li>What will draw them in is play! </li></ul></ul><ul><ul><ul><li>Intention: Engage </li></ul></ul></ul><ul><ul><ul><li>Drawn attention to ‘Join’ </li></ul></ul></ul><ul><li>Each new page: text changes </li></ul><ul><li>Each rollover: Colour of text & status bar swap – drawing the eye and intriguing. </li></ul>
  4. 4. Home Page (Right Hand Side: Polished Static Photos Rolling Over) <ul><li>Message not communicated: </li></ul><ul><li>‘ Recognised’ ‘at a glance’ as ads! Not Info! </li></ul><ul><li>To a user: these images mean ads! </li></ul><ul><li>Not for lead in to content </li></ul><ul><li>Not only not looked at for information - but actively ignored </li></ul><ul><li>Make effort not to look, less tricked into buying something by clever advertisers </li></ul>
  5. 5. Home Page (Suggestion: Scroll Bar) <ul><li>Communication : </li></ul><ul><li>Can be cheesy </li></ul><ul><li>But can be right in correct situation </li></ul><ul><li>An example of when good </li></ul><ul><li>Draws eye </li></ul><ul><li>Communicates information needing to be communicated </li></ul><ul><li>Suggestion of Text (Taken from NLA on LinkedIn): </li></ul><ul><li>Lobbying, public policy, media relations, landlords, tenants, advice, support, information </li></ul><ul><li>Simple </li></ul><ul><li>Information Communicated </li></ul>
  6. 6. Home Page (User Identity Selection) <ul><li>Immediacy more important than artistic flow </li></ul><ul><li>Instant understanding warms people to site (Approach) </li></ul><ul><li>Improvements: </li></ul><ul><li>Problem: User has to ‘part text’ to find info! </li></ul><ul><li>Remove superfluous text </li></ul><ul><ul><li>Landlord – Agent – Tenant: Only! </li></ul></ul><ul><ul><li>No ‘I’m a..’ </li></ul></ul><ul><ul><ul><li>Not needed – smiling faces: personable enough! </li></ul></ul></ul><ul><li>Move title text outside box to top </li></ul><ul><ul><li>Instantly seen! </li></ul></ul><ul><ul><ul><li>No parting of text </li></ul></ul></ul>
  7. 7. Home Page (Navigation Tabs 1) <ul><li>Good: </li></ul><ul><li>Appearing throughout site, gives constant location reference wherever you are </li></ul><ul><li>Well laid out </li></ul><ul><li>Clean </li></ul><ul><li>Concise </li></ul><ul><li>Triangle location indicator </li></ul><ul><ul><li>Effective </li></ul></ul><ul><ul><li>Elegant </li></ul></ul><ul><ul><li>Doesn’t distract or interfere </li></ul></ul>
  8. 8. Home Page (Navigation Tabs 2) <ul><li>Pull People In, Communicate, Market, Advertise </li></ul><ul><li>Improvements: </li></ul><ul><li>Detail: Triangle location indicator doesn’t appear when ‘Accreditation’ or ‘Forum’ tabs are selected </li></ul><ul><li>For a new comer to the site: </li></ul><ul><ul><li>The titles are just words </li></ul></ul><ul><ul><li>No message of content is communicated </li></ul></ul><ul><ul><li>You don’t ‘get’ what they lead to & what they give you as a member </li></ul></ul><ul><li>Missed Opportunity </li></ul><ul><li>Communication of content: more important than neatness! </li></ul><ul><li>Add imagery: better communicates </li></ul><ul><ul><li>Need to know content of tabs </li></ul></ul><ul><li>Specific examples follow when the pages they lead to are further explained </li></ul>
  9. 9. Home Page (Panes: News & Campaigns - Upcoming Events - Social Feed - NLA Forum) <ul><li>New Comers Do Not Already Know What is Going On </li></ul><ul><li>Instant Understanding Warms People to Site (Approach) </li></ul><ul><li>Add Icons: </li></ul><ul><li>Instant understanding </li></ul><ul><ul><li>Friendly and Accessible </li></ul></ul><ul><li>  </li></ul><ul><li>Suggestions: </li></ul><ul><li>News & Campaigns – Newpaper </li></ul><ul><li>Forum – People Joining hands/Roman Senator </li></ul><ul><li>Upcoming Events – Calender </li></ul><ul><li>Social Feed – Facebook and Twitter icons more prominent </li></ul>
  10. 10. Home Page (Top Left: Introduction Text ) <ul><li>Instant Understanding Warms People to Site </li></ul><ul><li>Communicate Message </li></ul><ul><li>Market Rather than Store Information </li></ul><ul><li>Superfluous text removed </li></ul><ul><li>Replaced with keyword titles </li></ul>
  11. 11. Home Page (Email Info: No Link) <ul><li>Make Site as Functional and Easy for User As Possible </li></ul><ul><li>No link to auto bring up email </li></ul><ul><li>Expected </li></ul><ul><li>To encourage people to do things, they must be made as easy as possible </li></ul>
  12. 12. Services Page (Pane: Recognised Suppliers ) <ul><li>New Comers Do Not Already Know What is Going On </li></ul><ul><li>Instant Understanding Warms People to Site (Approach) </li></ul><ul><li>Not immediately obvious </li></ul><ul><ul><li>‘ Recognised Suppliers ’? Only obvious once you know. </li></ul></ul><ul><li>  </li></ul><ul><li>‘ There are certainly plenty of companies in the market place vying for your money’ </li></ul><ul><li>Only obvious as an explanation once you already know what it means. </li></ul><ul><li>  </li></ul><ul><li>Suggestion: </li></ul><ul><li>  </li></ul><ul><li>Tile 4 suitable image squares </li></ul><ul><ul><li>Images: immediate understanding </li></ul></ul><ul><li>Highlight ‘Recognised’ more </li></ul><ul><ul><li>Instant: Reassured receiving NLA guidance. </li></ul></ul>
  13. 13. Services Page (Banners: Add-Like ) <ul><li>Communicate Message </li></ul><ul><li>Not good for lead into info </li></ul><ul><li>Banners mean adverts </li></ul><ul><li>Not even looked at </li></ul><ul><li>Not only don’t see but actively avoid looking at , less tricked into buying something by clever advertisers </li></ul>
  14. 14. Services Page ( View all NLA Services Button: Probable to Miss) <ul><li>Make Site as Functional and Easy for User As Possible </li></ul><ul><li>Button is too far down </li></ul><ul><li>Scroll click out of view </li></ul><ul><li>Probable to be missed </li></ul><ul><li>Users are often in a rush & won’t spend long giving the site their time </li></ul><ul><li>To encourage people to do things, they must be made as easy as possible </li></ul>
  15. 15. Membership Page ( NLA Member Testimonials ) <ul><li>Communicate Instantly </li></ul><ul><li>Market/Advertise </li></ul><ul><li>Reduce Superfluous Text </li></ul><ul><li>Good: </li></ul><ul><li>Excellent idea! </li></ul><ul><li>Changes each time accessed! </li></ul><ul><li>  </li></ul><ul><li>Improvements: </li></ul><ul><li>Text: Member Testimonials (Only) </li></ul><ul><ul><li>Stands out more! </li></ul></ul><ul><ul><li>‘ NLA’ already obvious – hides message </li></ul></ul><ul><ul><li>Catching attention: more important than artistic flow </li></ul></ul><ul><li>Display Testimonials of not ‘why’ people joined but what ‘actually’ got out of it </li></ul><ul><ul><li>Move from intention to ‘proof’ & ‘factual result’ </li></ul></ul>
  16. 16. Membership Page ( Pane: NLA Benefits) <ul><li>Message hidden: trees of text </li></ul><ul><li>Need to Advertise </li></ul><ul><li>Need to Pull in </li></ul><ul><li>Snappy </li></ul><ul><li>Users (generally) are not generous with their time </li></ul><ul><li>  </li></ul><ul><li>Suggestion: </li></ul><ul><li>  </li></ul><ul><li>Benefits: </li></ul><ul><li>  </li></ul><ul><li>Wide products & services </li></ul><ul><li>Exclusive Discounts </li></ul><ul><li>Exclusive Privileges </li></ul>
  17. 17. Support and Advice Page ( Navigation Tab) <ul><li>New Comers Do Not Already Know What is Going On </li></ul><ul><li>Market/Advertise </li></ul><ul><li>Make Immediate </li></ul><ul><li>Communication of Message is More Important than Neatness </li></ul><ul><li>Change Text to ‘ Support & Advice ’ </li></ul><ul><li>Function not obvious if new to site </li></ul><ul><li>Opportunity missed </li></ul>
  18. 18. Support and Advice Page ( Business Matters ) <ul><li>New Comers Do Not Already Know What is Going On </li></ul><ul><li>Market/Advertise </li></ul><ul><li>Make Immediate </li></ul><ul><li>Communicate Message </li></ul><ul><li>Not immediate to a newcomer: What does it mean? </li></ul><ul><ul><li>Have to search through to find out </li></ul></ul><ul><ul><li>Causes user to be at pains </li></ul></ul><ul><li>Categorised rather than ‘advertised’! </li></ul><ul><li>Improve: </li></ul><ul><li>‘ Business Help ’: Simple but instant improvement </li></ul>
  19. 19. Events Page ( Courses ) <ul><li>Make Instant </li></ul><ul><li>Reduce Superfluous Text </li></ul><ul><li>Market Rather than Store Info </li></ul><ul><li>Not SharePoint </li></ul><ul><li>Advertise </li></ul><ul><li>Improve: </li></ul><ul><li>One Day Courses </li></ul><ul><li>Half Day Courses </li></ul><ul><li>Valuable networking </li></ul><ul><li>Problems shared </li></ul><ul><li>Solutions found! </li></ul>
  20. 20. Events Page ( Conferences ) <ul><li>Make Instant </li></ul><ul><li>Reduce Superfluous Text </li></ul><ul><li>Market Rather than Store Info </li></ul><ul><li>Not SharePoint </li></ul><ul><li>Advertise </li></ul><ul><li>Improve: </li></ul><ul><li>Question Industry Experts! </li></ul><ul><li>Keep up to date! </li></ul><ul><li>Join Debates on threats and opportunities! </li></ul>

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