Digital strategy

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Digital strategy

  1. 1. B R A N D C A M PA I G N S o n n y S u n
  2. 2. Academy of Art University School work Digital strategy
  3. 3. WHAT IS SVPPLY? ONLINE VERSION OF WINDOW SHOPPING
  4. 4. @ WHAT IS SVPPLY? FACEBOOK TWITTER ONLINE VERSION OF WINDOW SHOPPING
  5. 5. WHO USES SVPPLY ?
  6. 6. WHO USE SVPPLY? PEOPLE FROM 18-34 44%MALE 56% FEMALE.
  7. 7. WHO USE SVPPLY? NOT ONLY BECAUSE THEY ARE THE BIGGEST SVPPLY USER GROUP. 8% 50% 21% 14% 5% 2% WHO USE SVPPLY Index : 171 www.quantcast.com/svpply.com#!demo
  8. 8. WHO USE SVPPLY? BUT ALSO THEY ARE THE BIGGEST ONLINE SHOPPING GROUPS. 19-24 25-34 35-44 45-54 55-64 65+ 3.80 3.90 4.00 4.10 4.20 4.30 4.40 4.50 4.60 ONLINE SHOPPING BY AGE GROUP April 2012 www.marketingcharts.com/direct/consumers-more-satisfied-with-products-bought-online-than-in-store-21666/bazaarvoice- product-sentiment-by-age-group-april2012jpg/
  9. 9. WHO USE SVPPLY? PEOPLE FROM 18-34 44%MALE 56% FEMALE. •  LESS AFFLUENT INCOME ($0-50K ) •  MOST OF THEM HAVE NOT KIDS •  COLLEGE GRADUATES. www.quantcast.com/svpply.com#!demo
  10. 10. WHAT DO THEY THINK OF SVPPLY ?
  11. 11. WHAT DO PEOPLE THINK OF SVPPLY? GREAT FIRST IMPRESSION
  12. 12. WHAT DO PEOPLE THINK OF SVPPLY? GREAT FIRST IMPRESSION A WHILE
  13. 13. WHAT DO THEY THINK OF SVPPLY? GREAT FIRST IMPRESSION AWHILE WHY ?
  14. 14. WHAT DO THEY THINK OF SVPPLY? FUNCTIONALLY: PEOPLE THINK SVPPLY IS HARD TO USE.
  15. 15. WHAT DO THEY THINK OF SVPPLY? FUNCTIONALLY: PEOPLE THINK SVPPLY IS HARD TO USE. EMOTIONALLY : LACK OF PERSONALITY. IT’S BORING TO USE IT MORE THAN AN HOUR.
  16. 16. WHY DOES OUR TARGET CARE ?
  17. 17. WHY DOES OUR TARGET CARE? 2 IN 3 YOUNG AMERICAN ADULTS (18-35) WOULD RATHER HAVE A GREAT FRIEND THAN A GREAT CAREER. 67% 33% GREAT FRIEND GREAT CAREER www.marketingcharts.com/wp/topics/asia-pacific/2-in-3-americans-would-choose-great-friends-over-a-great-career-23942/
  18. 18. 67% 33% GREAT FRIEND GREAT CAREER COMMUNICATE www.marketingcharts.com/wp/topics/asia-pacific/2-in-3-americans-would-choose-great-friends-over-a-great-career-23942/ WHY DOES OUR TARGET CARE? 2 IN 3 YOUNG AMERICAN ADULTS (18-35) WOULD RATHER HAVE A GREAT FRIEND THAN A GREAT CAREER.
  19. 19. 67% 33% GREAT FRIEND GREAT CAREER LOVE AND BE LOVED COMMUNICATE www.marketingcharts.com/wp/topics/asia-pacific/2-in-3-americans-would-choose-great-friends-over-a-great-career-23942/ WHY DOES OUR TARGET CARE? 2 IN 3 YOUNG AMERICAN ADULTS (18-35) WOULD RATHER HAVE A GREAT FRIEND THAN A GREAT CAREER.
  20. 20. 84% YOUNG AMERICANS 18-35 WOULD RATHER TALK IN PERSON THAN ON THE PHONE. 84% 16% IN PERSON ON THE PHONE FEEL WHO ARE THEY TALKING TO. EXPRESS THEMSELVES MORE EFFECTIVELY. www.marketingcharts.com/wp/topics/asia-pacific/84-of-americans-would-rather-talk-in-person-than-on-the-phone-23078/ WHY DOES OUR TARGET CARE?
  21. 21. 58% OF THE U.S. YOUTH PREFER TO STAND OUT RATHER THAN BLEND IN. BLEND IN 42% STAND OUT 58% www.marketingcharts.com/wp/topics/asia-pacific/majority-of-us-youth-prefer-to-stand-out-rather-than-blend-in-22830/ WHY DOES OUR TARGET CARE?
  22. 22. A GREAT FRIEND TALK IN PERSON STAND OUT AS HUMAN NATURE YOUNG ADULTS WANT TO COMMUNICATE, THEY WANT TO EXPRESS THEMSELVES, THEY WANT TO BE UNDERSTOOD, THEY WANT TO LOVE AND BE LOVED AND THEY WANT TO STAND OUT. WHY DOES OUR TARGET CARE?
  23. 23. HOW IS ONLINE SHOPPING IN THEIR LIFE? MODERN CONSUMER BEHAVIOR IS SIMILAR TO HUNTING AND GATHERING. “Modern humans still devote considerable time and effort to foraging, although the foraging context is now in the settings of shopping malls, grocery stores, and Internet sites (Hantula, 2003).” 137.140.1.71/jsec/articles/volume3/issue4/KrugerV3I4.pdf
  24. 24. HOW IS ONLINE SHOPPING IN THEIR LIFE? MODERN CONSUMER BEHAVIOR IS SIMILAR TO HUNTING AND GATHERING. 137.140.1.71/jsec/articles/volume3/issue4/KrugerV3I4.pdf ONLINE SHOPPING SERVICES ALLOW US TO ENJOY HUNTING AND GATHERING BEHAVIOR IN A NEW LEVEL. “Modern humans still devote considerable time and effort to foraging, although the foraging context is now in the settings of shopping malls, grocery stores, and Internet sites (Hantula, 2003).”
  25. 25. WHAT WE SHOULD DO?
  26. 26. WHAT WE ARE GOING TO DO? ESTABLISH WHO WE ARE. BRING AWARENESS. DIFFERENTIATE SVPPLY FROM THE COMPETITION..
  27. 27. WHAT DO WE NEED TO COMMUNICATE ?
  28. 28. WHAT DO WE NEED TO COMMUNICATE SVPPLY HELPS YOU EXPRESS WHO YOU ARE AND MAKES YOU STAND OUT IN YOUR LIFE.
  29. 29. WHAT DO WE NEED THEM THINK AND DO? THINK: SVPPLY HELPS THEM TO FIND THINGS THAT MORE CLOSELY TO THEIR PERSONAL VALUES AND HELPS THEM TO EXPRESS WHO THEY ARE. DO: KEEP USING SVPPLY FEEL: SVPPLY MAKES THEM STAND OUT.
  30. 30. HOW TO ACHIEVE IT PLACE PEOPLE TO HELP TO CONSUMERS WHEN THEY SHOP AT SVPPLY PERSONALIZED CONTACT IMPROVE SVPPLY’S USABILITY TO MAKE IT EASIER TO USE.
  31. 31. PLACE PEOPLE TO HELP CONSUMERS WHEN THEY SHOP AT SVPPLY. 30% 70% 7 IN 10 AMERICANS PREFER “HELPFUL, FRIENDLY” SALES PEOPLE OVER AUTOMATED PROCESSES. HOW TO ACHIEVE IT
  32. 32. PLACE PEOPLE TO HELP CONSUMERS WHEN THEY SHOP AT SVPPLY. 30% 70% 7 IN 10 AMERICANS PREFER “HELPFUL, FRIENDLY” SALES PEOPLE OVER AUTOMATED PROCESSES. SVPPLY CARES ABOUT CONSUMERS’ PERSONAL NEEDS AND FEELINGS. HOW TO ACHIEVE IT
  33. 33. PERSONALIZED CONTACT 34% 66% 66% YOUNG AMERICAN ADULT WOULD RATHER BE PEOPLE- SAVVY THAN TECH-SAVVY. THIS SHOWS PEOPLE DESIRE FOR EMOTIONAL CONNECTIONS. SVPPLY OFFERS A BETTER LEVEL OF COMMUNICATION. HOW TO ACHIEVE IT
  34. 34. PERSONALIZED CONTACT HOW TO ACHIEVE IT www.quantcast.com/svpply.com#!demo
  35. 35. PERSONALIZED CONTACT ENJOYING HUNTING AND GATHERING HOW TO ACHIEVE IT www.quantcast.com/svpply.com#!demo
  36. 36. CONCLUSION PERSONALIZED CONTACT
  37. 37. CONCLUSION PERSONALIZED CONTACT PERSONAL VALUES
  38. 38. CONCLUSION PERSONALIZED CONTACT PERSONAL VALUES COMMUNICATTION ENJOY HUNTING AND AND GATHERING
  39. 39. CONCLUSION ALWAYS PERSONALIZED CONTACT PERSONAL VALUES COMMUNICATTION ENJOY HUNTING AND AND GATHERING
  40. 40. THANK YOU S o n n y S u n
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