Consumer insights

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Consumer insights

  1. 1. CONSUMER INSIGHTS OF BODY LOTION SCHOOL  WORK  (AAU)   MADE  BY  SONNY  SUN  
  2. 2. •  Developing three new$5-6 body lotion products. •  In-store research. •  Video supports : www.youtube.com/watch?v=4C2ls3gRFRU&feature=relmfu (Made by Sonny Sun) SCHOOL  WORK  (AAU)   MADE  BY  SONNY  SUN  
  3. 3. $5-6 Price Range. PACKAGING
  4. 4. $5-6 Price Range. PACKAGING PURE& WHITE COLOR
  5. 5. $5-6 Price Range. PACKAGING SIZE PURE& WHITE BIG COLOR
  6. 6. $5-6 Price Range. PACKAGING SIZE SHAPE PURE& WHITE BIG SOFT& FEMALE COLOR
  7. 7. $5-6 Price Range. PACKAGING SIZE SHAPE Font& picture PURE& WHITE BIG SOFT& FEMALE CLASSIC& FRESH COLOR
  8. 8. $5-6 Price Range. PACKAGING SIZE SHAPE Font& picture PURE& WHITE BIG SOFT& FEMALE CLASSIC& FRESH COLOR They want people to think they are pure, fresh, soft, classic, and female favored.
  9. 9. 60% Moisture & Softness $5-6 Price Range. 1
  10. 10. 60% Moisture & Softness 20% Freshness $5-6 Price Range. 1 2
  11. 11. 60% Moisture & Softness 20% Vitamins & Minerals     20% Freshness $5-6 Price Range. 1 2 3
  12. 12. 60% Moisture & Softness 20% Vitamins & Minerals     20% Freshness $5-6 Price Range. 1 2 3 All these benefits are very general, no brands offer special and personal products for consumers.
  13. 13. $5-6 Price Range. Dose everyone put body lotion all over the body?
  14. 14. $5-6 Price Range. Dose everyone put body lotion all over the body? Dose everyone want to use same body lotion for all seasons ?
  15. 15. $5-6 Price Range. Produce body lotion for special parts of the body Produce body lotion for different seasons.
  16. 16. CULTURAL TRENDS IN BODY LOTION Where The Body Lotion On Category Is Now?   NATURAL
  17. 17. EMERGENT TRENDS CURE-ALL BEAUTY TREATMENTS ORGANIC Special personal VEGETABLES & FRUITS
  18. 18. ORGANIC $5-6 Price Range. ORGANIC, SPECIAL AND PERSONAL Special personal
  19. 19. TARGET AUNDIENCE MALE   34%   FEMALE   66%   GENDER   Who  visits    Vaseline.com  
  20. 20. TARGET AUNDIENCE MALE   34%   FEMALE   66%   GENDER   Who  visits    Vaseline.com   Older Americans are 47 times richer than young According  to  analysis  by  the  Pew  Research  Center.  
  21. 21. TARGET AUNDIENCE FEMALE Under 35 year- Old.
  22. 22. FROM THE VIDEO:
  23. 23. FROM THE VIDEO: ORGANIC  
  24. 24. FROM THE VIDEO: ORGANIC   Body  loPon     for  summer.  
  25. 25. FROM THE VIDEO: ORGANIC   Body  loPon     for  summer.   Some  people   want  it  to  have  a   smell,  some   people  don’t.    
  26. 26. FROM THE VIDEO: ORGANIC   Body  loPon     for  summer.   Most  people  use   body  loPon  aVer   shower.   Some  people   want  it  to  have  a   smell,  some   people  don’t.    
  27. 27. THREE PRODUCTS ORGANIC  
  28. 28. THREE PRODUCTS ORGANIC   BODY LOTION FOR PARTS OF THE BODY PERSONAL
  29. 29. THREE PRODUCTS ORGANIC   BODY LOTION FOR PARTS OF THE BODY BODY LOTION FOR DIFFERENT SEASONS PERSONAL SPECIAL
  30. 30. THREE PRODUCTS ORGANIC   BODY LOTION FOR PARTS OF THE BODY BODY LOTION FOR DIFFERENT SEASONS BODY LOTION FOR DIFFERENT TIMES OF DAY. PERSONAL PERSONALSPECIAL
  31. 31. THREE PRODUCTS ORGANIC   BODY LOTION FOR PARTS OF THE BODY BODY LOTION FOR DIFFERENT SEASONS PERSONAL PERSONALSPECIAL SMELL NO SMELL BODY LOTION FOR DIFFERENT TIMES OF DAY. Body  loPon   aVer  shower.  
  32. 32. THANK YOU

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