MARKETING STRATEGY.<br />Creating It Is HARD.<br />ACTIVATING<br />IT IS HARDER!<br />
WHAT  WE  DO<br />HOW  WE  DO IT<br />CASE STUDIES<br />CONTACT US<br />WE                       MARKETING STRATEGY<br />A...
WHAT  WE  DO<br />HOW  WE  DO IT<br />CASE STUDIES<br />CONTACT US<br />WE                       MARKETING STRATEGY<br />A...
An innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola Wars.  After many ...
/  What We Do<br />PROMOTION DEVELOPMENT & EXECUTION<br />CREATIVE DEVELOPMENT & EXECUTION<br />SALES MATERIAL & TRAINING ...
WHAT  WE  DO<br />HOW  WE  DO IT<br />CASE STUDIES<br />CONTACT US<br />WE                       MARKETING STRATEGY<br />A...
 What Does                                 “MARKETING ACTIVATION”Mean?<br />IT ALL STARTS WITHTHE STRATEGY …You develop it...
 Breakthrough Consumer Communication Elements
In-Outlet
Offline / Online
 Effective Cross-Functional Project Management
 Fully-Integrated Execution Across:
 B2B, Consumer, Employee, Trade
Complete Follow-Up And Post-Evaluation</li></li></ul><li> What Does                                 “MARKETING ACTIVATION”...
 Everything works how it is supposed to work
 Everyone does what they are supposed to do</li></ul>Efficiently<br /><ul><li>We do it right.  The first time.</li></ul>Fl...
WHAT  WE  DO<br />HOW  WE  DO IT<br />CASE STUDIES<br />CONTACT US<br />WE                       MARKETING STRATEGY<br />A...
HOW WE’VE SUCCEEDED…<br />… BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES  FOR ALL OF THESE BRAND...
Promotions DirectorTM<br />WHAT WE’VE INNOVATED<br />For Coca-Cola & Others Over The Years ...<br />1stINTEGRATED BOTTLE /...
INCREASE AMOUNT<br />GENERATE TRIAL<br />GENERATE RECONSIDERATION<br />INCREASE TRANSACTIONS<br />INCREASE INCIDENCE<br />...
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Xko Zych Link 4 2011

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Xko Zych Link 4 2011

  1. 1. MARKETING STRATEGY.<br />Creating It Is HARD.<br />ACTIVATING<br />IT IS HARDER!<br />
  2. 2. WHAT WE DO<br />HOW WE DO IT<br />CASE STUDIES<br />CONTACT US<br />WE MARKETING STRATEGY<br />ACTIVATE <br />EFFICIENTLY.<br />FLAWLESSLY.<br />RELIABLY.<br />
  3. 3. WHAT WE DO<br />HOW WE DO IT<br />CASE STUDIES<br />CONTACT US<br />WE MARKETING STRATEGY<br />ACTIVATE<br />EFFICIENTLY.<br />FLAWLESSLY.<br />RELIABLY.<br />
  4. 4. An innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola Wars. After many years of promoting the #1 beverage brands in the world, they left to achieve equal success in creating sales and marketing excitement in the Non-Carbonated world also for clients as diverse and challenging as … <br />We’re proud that they chose The XKO Group for consistently meeting & surpassing their needs for: <br /><ul><li>- Innovative & Strategic Concept Development - Flawless Program Execution - Professional Project Management</li></ul>Gary Zych, President<br />Led the national and global consumer promotion departments for The Coca-Cola Company for eighteen years, successfully developing, planning and executing multi-million sponsorship activation of proprietary and 3rd party properties such as …<br />…for customers and clients including … <br />Gary successfully created and led the Worldwide Promotional Consultancy in 190+ countries for The Coca-Cola Company, and is also a winner of The Promotional Marketing Association’s prestigious “REGGIE” Promotion Of The Year Award for excellence in Sales, Creativity and Execution.<br />4<br />
  5. 5. / What We Do<br />PROMOTION DEVELOPMENT & EXECUTION<br />CREATIVE DEVELOPMENT & EXECUTION<br />SALES MATERIAL & TRAINING DEVELOPMENT<br />PROJECT MANAGEMENT<br />PARTNERSHIP DEVELOPMENT & MANAGEMENT<br />TRADE AND EMPLOYEE INCENTIVE PROGRAMS<br />ONLINE MARKETING (B-to-C and B-to-B)<br />BEST-PRACTICE BENCHMARKING<br />NEW BUSINESS DEVELOPMENT<br />
  6. 6. WHAT WE DO<br />HOW WE DO IT<br />CASE STUDIES<br />CONTACT US<br />WE MARKETING STRATEGY<br />ACTIVATE<br />EFFICIENTLY.<br />FLAWLESSLY.<br />RELIABLY.<br />
  7. 7. What Does “MARKETING ACTIVATION”Mean?<br />IT ALL STARTS WITHTHE STRATEGY …You develop it or we will, based on your business objectives<br />THEN WE BRING THE STRATEGY TO LIFE IN YOUR MARKETS BY ACTIVATING IT WITH …<br /><ul><li>A Bold Creative Concept
  8. 8. Breakthrough Consumer Communication Elements
  9. 9. In-Outlet
  10. 10. Offline / Online
  11. 11. Effective Cross-Functional Project Management
  12. 12. Fully-Integrated Execution Across:
  13. 13. B2B, Consumer, Employee, Trade
  14. 14. Complete Follow-Up And Post-Evaluation</li></li></ul><li> What Does “MARKETING ACTIVATION”Mean?<br />WE DO IT ALL:<br />Reliably<br /><ul><li> Everything arrives when it is supposed to arrive
  15. 15. Everything works how it is supposed to work
  16. 16. Everyone does what they are supposed to do</li></ul>Efficiently<br /><ul><li>We do it right. The first time.</li></ul>Flawlessly<br /><ul><li> On-Time, On-Strategy, On-Budget</li></li></ul><li>How We Do It: Strategy Activation Process<br />
  17. 17. WHAT WE DO<br />HOW WE DO IT<br />CASE STUDIES<br />CONTACT US<br />WE MARKETING STRATEGY<br />ACTIVATE<br />EFFICIENTLY.<br />FLAWLESSLY.<br />RELIABLY.<br />
  18. 18. HOW WE’VE SUCCEEDED…<br />… BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES FOR ALL OF THESE BRANDS AND CUSTOMERS … AND MORE!<br />
  19. 19. Promotions DirectorTM<br />WHAT WE’VE INNOVATED<br />For Coca-Cola & Others Over The Years ...<br />1stINTEGRATED BOTTLE / FOUNTAIN NATIONAL PROMOTION: MAJOR VOLUME-BUILDER &<br />CREATED1st SYSTEMWIDE PROMOTIONAL CONSULTING RESOURCE<br />IstSYSTEMWIDE, STANDARDIZED PROMOTION DEVELOPMENT PROCESS<br />SOURCED INNOVATIVE NEW TECHNOLOGY FOR CCNA 2000-01 “PRIZE CAN”<br />NATIONAL PMAA REGGIE WINNER !<br />1st PROMOTION DEVELOPMENT E-LEARNING TOOL<br />
  20. 20. INCREASE AMOUNT<br />GENERATE TRIAL<br />GENERATE RECONSIDERATION<br />INCREASE TRANSACTIONS<br />INCREASE INCIDENCE<br />SPECIAL EEVENTS<br />TIE-IN<br />PRICE OFFERS<br />CHANCE<br />CONTINUITY<br />PACKAGING<br />REBATES<br />SAMPLING<br />SPONSORSHIPS<br />PREMIUMS<br />ASSOCIATION<br />AVAILABILITY<br />AFFORDABILITY<br />ACCEPTABILITY<br />AWARENESS<br />HOW WE DO IT <br />BY EFFECTIVELY ALIGNINGOBJECTIVETOSTRATEGYTOTACTIC<br />MARKETING OBJECTIVE<br />GENERATE PROFITABLE, RECURRING INCREMENTAL SALES VOLUME<br />ENHANCE BRAND EQUITY<br />MARKETINGSTRATEGIES<br />DIFFERENT, SPECIAL,BETTER<br />MARKETING BARRIERS<br />PROMOTIONAL TACTICS<br />
  21. 21. CLIENT:<br />THE PROJECT:<br />Coca-Cola NA / Diet Coke Brand Team<br />CLIENT OBJECTIVES:<br /><ul><li>Drive awareness and provide sustaining support for diet Coke with Lemon
  22. 22. Maximize incremental volume growth potential and display activity by leveraging the lighter personality of diet Coke with Lemon</li></ul> ASSIGNMENT: LEAD CROSS-FUNCTIONALPROJECT MANAGEMENT OFALL ELEMENTS OF NATIONAL CONSUMER MARKETING PROGRAM DEVELOPMENT:<br /><ul><li>20 City Comedy Tour
  23. 23. 3rd Party Integration / The IMPROV Chain
  24. 24. AOL Online Sweeps
  25. 25. Packaging / POS Design
  26. 26. In-Pack & On-Pack Premiums
  27. 27. NBC Network TV Special</li></ul>THE RESULTS:<br /><ul><li>ALL VOLUME & BRAND OBJECTIVES MET OR EXCEEDED
  28. 28. FLAWLESS NATIONAL EXECUTION</li></ul>CASE STUDY: Project Management<br />
  29. 29. CASE STUDY: Website Design & Management<br />THE SOLUTION:<br />“THE ACCELERATOR” THE COCA-COLA 7- ELEVENBest Practice Sharing Website<br />2004 -2008<br />CLIENT:<br /> THE COCA-COLA COMPANY / GLOBAL 7-ELEVEN BUSINESS TEAM<br />CLIENT OBJECTIVES:BUILD A 19 COUNTRY COMMUNITY NETWORK TO:<br /><ul><li> Connect Coca-Cola People Working On The 7-Eleven Business
  30. 30. Accelerate Local Business Performance
  31. 31. Increase Local Knowledge Transfer</li></ul> ASSIGNMENT: DESIGN, DEVELOP & SUPPORT CUSTOM “BEST-PRACTICE SHARING” WEBSITE<br />
  32. 32. THE PROJECT:<br />THE RESULTS:<br /><ul><li>ALL ELEMENTS PRODUCED AND DELIVERED ON-TIME AND ON-BUDGET
  33. 33. ALL SALES OBJECTIVES MET OR EXCEEDED</li></ul>CASE STUDY: Project Management<br />CLIENT:<br />THE COCA-COLA COMPANY / GLOBAL 7-ELEVEN BUSINESS TEAM<br />CLIENT OBJECTIVES:“Increase Slurpee® Sales By Leveraging Proprietary Coca-Cola Sponsorship Of #1 National TV Phenomena, ‘AMERICAN IDOL”, in all 3,500 USA 7-Eleven units.”<br /> ASSIGNMENT: LEAD PROJECT MANAGEMENT OF NATIONAL GAME-OF-CHANCE PROGRAM BY:<br /><ul><li>Insuring Total Integrity And National Legal Compliance Of All Critical Game Elements
  34. 34. Development And Application Of Proper Risk Management Procedures
  35. 35. Coordinating Timely And Error-Free Game LabelProduction, Affixing And Distribution With All National Cup Companies</li></li></ul><li>CASE STUDY: <br />New Business / Product Development<br />CLIENT:<br />National Peanut Board / AtlantaA Research, Marketing And Promotion Organization That Represents And Is Funded By America’s Peanut Farmers<br />CLIENT OBJECTIVES:Increase USA Peanut Awareness And Consumption By Promoting The Value, Consumer Demand And Unique Points Of Menu Differentiation That Peanuts And Peanut Products Offer.<br /> ASSIGNMENT:Foodservice Development Initiative:To Increase USA Peanut Awareness And Consumption By Initiating Partner Relationships With Major Restaurant Chains To Develop Proprietary New Menu Products Featuring Peanuts And Peanut Products <br />THE RESULTS:<br />Menu-Development Projects Initiated With<br />
  36. 36. CLIENT:<br /> ALCAN CABLE, INC. / ATLANTA World’s #1 Aluminum Cable Manufacturer<br />CLIENT OBJECTIVES:“Drive the National Alcan Sales Rep Network to promote and sell our products instead of copper products, while still maintaining pricing discipline.”<br />ASSIGNMENT: DEVELOP NATIONAL SALES INCENTIVE PROGRAM FOR :<br /><ul><li> Program Concept Development
  37. 37. Incentive Payout Design
  38. 38. Key Graphic Design
  39. 39. Support Material Design / Production
  40. 40. Prize Selection / Negotiation / Fulfillment</li></ul>THE PROJECT:<br /> THE RESULTS:<br /><ul><li>ALL ELEMENTS PRODUCED ON-TIME AND ON-BUDGET
  41. 41. PROGRAM OBJECTIVES ACHIEVED</li></ul>CASE STUDY: Sales Incentive Programs<br />
  42. 42. CASE STUDY: Sales Training / Development<br />CLIENT:/ <br /> ENERGY MARKETING SERVICE Authorized Direct Sales Marketing Agent For AT&T U-verse Fiber Optic Cable System<br />CLIENT OBJECTIVES:<br /> - Expand EMS Sales Offices Nationally From 30 To 100 By 2010<br /> - Become Exclusive National U-verse Direct Sales Agent For AT&T<br /> ASSIGNMENT:<br /> - Recruit ,Train & Motivate New Sales Associates To Achieve Client Sales Goals<br /> - Create New Sales Training Materials<br />THE PROJECT<br />THE RESULTS<br />OBJECTIVES ON-TREND TO ON-TIME, ON-BUDGET ACHIEVEMENT <br />
  43. 43. Do You Have A Strategy We Can For You?<br />Activate<br />Give Us A Buzz!<br />gary@xkomarketing.com<br />1790 Sidestreet Circle Atlanta GA 30341 Ph. 404-406-4931<br />
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