Linked In101

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Presentation made to Executive Career Group 2/10/10

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Linked In101

  1. 1. Strategies for Using LinkedIn
  2. 2. Why use LinkedIn? • Utility • Marketing • Listening Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  3. 3. LinkedIn as a Utility • Keep an updated ‘rolodex’ • Collaborate with a group • Get expertise • Recruit • Prospect Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  4. 4. Your online ‘rolodex’ • Never lose a contact made • Look up new contacts and connect ASAP • Import your existing contacts (yahoo, google, etc.) Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  5. 5. Collaboration • Groups can be open, closed, or a hybrid • Create a group to streamline communication • Group communication can replace email • Groups can be a repository for shared files, news, etc. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  6. 6. Prospecting • Industry • Titles • Keywords Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  7. 7. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  8. 8. LinkedIn for Brand You • Be findable (and google-able) • Position yourself • Share expertise • Join groups to publicize content to a target audience Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  9. 9. • A LinkedIn profile will rise to the top of your google search • Your LinkedIn profile is your online business card, resume, etc so fill it out as if your most important prospect is viewing it Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  10. 10. Your profile is your brand • Fill it out completely • Add a picture! • Put capabilities in title • Get recommendations • Ad links • Ad apps Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  11. 11. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  12. 12. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  13. 13. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  14. 14. LinkedIn for Listening • Keep tabs on colleagues - on your homepage • Follow the news your colleagues are reading Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  15. 15. Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  16. 16. What’s next? • Tweets • Facebook • TweetDeck • HootSuite • more Prepared by Ginger Zumaeta | Feb 11, 2010 Strategy + Marketing
  17. 17. For more information contact me at ginger@zumgi.com or 818-564-6656 Or, visit www.zumgi.com

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