Tricia Gellman - "4 Tips to Gamification Success"

Four Tips to GamificationSuccessTricia GellmanSr Director, Product Marketing /add_address @add_address in/add_address

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements other thanstatements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, new products and services, our new business model, our past operating losses,possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of oursecurity measures, the outcome of intellectual property and other litigation, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual reporton Form 10-Q for the most recent fiscal quarter ended October 31, 2011. This documents and others containing importantdisclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make thepurchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and doesnot intend to update these forward-looking statements.

Gathering Data from the Crowd is Effective Wikipedia Yelp xxx xxx Millions of Contributors Millions of Reviews 12,568,906 users made… 15 million reviews 395,177,595 edits… 1 million photos 20,676,516 articles 45 million visitors

Jigsaw Uses the Crowd to Gather Business Data a BetterWay Old New Hard to find. 2 Million Members Time consuming. Costly. Have information on millions of business professionals Out of data. Business data goes bad quickly. Make updates in real time 36,000 adds, 25,000 updates a day Expensive. Limited to those who can pay. Free Members add information to get information

nd this Data Helps Power Data.com Companies People

Most Companies Struggle with CommunityInvolvement Marketing Channels Web site MobileCampaigns Email PR Social

Companies: Struggling with CommunityInvolvement Marketing Channels Web site Mobile N ATIO I FIC GAMCampaigns Email PR Social

Benefits of a Gamified Community Engagement Addiction Loyalty The Community Your Community will wants to experience be come your biggest The Community your message all day fans—communicating doesn’t just consume all the time your message your message, they experience it outside of your site

Four Simple Steps to Success 1 Define User Motivations 2 Apply Incentives Create Expert Evangelists 3 Have a plan for when people get angry 4

Step 1: Define User Motivations Status Connections Incentives

Step 2: Apply Incentives

Step 3: Create Expert Evangelists

Have a plan when people get angryMake the Rules of the Game ClearProvide a place to ask questions.Have people on call to deal withthe disgruntled..

The Litmus Test: Are You Set up for Success? I can describe in one sentence what motivates my community. My incentive model helps grow the results in my key business goals I know who my expert evangelists are and they know additional ways they can help support my business goals I have an emergency plan for dealing with angry members

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Tricia Gellman - "4 Tips to Gamification Success"

by Gabe Zichermann on Jun 24, 2012

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Tricia Gellman - "4 Tips to Gamification Success" Presentation Transcript