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Thomas Hsu - Gamifying Enterprise Social Collaboration

by CEO, Author, Entrepreneur at Gamification.Co on Apr 29, 2013

  • 5,086 views

A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach ...

A recent report by the McKinsey Global Institute claims that applying social technologies to enhance enterprise collaboration will add twice as much value to the global economy than using it to reach consumers. However, most of this value remains untapped. Why? The biggest challenge is behavior change – getting people to discard their old ways to embrace social collaboration in the enterprise.

Accenture firmly believes gamification can have a big impact in this space, when executed as part of a larger behavior shaping program. This session will unpack the intrinsic and extrinsic motivations specific to enterprise social collaboration based on our user studies. We will also share lessons learned and results from our journey to gamify our own social collaboration capabilities.

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Thomas Hsu - Gamifying Enterprise Social Collaboration Thomas Hsu - Gamifying Enterprise Social Collaboration Presentation Transcript