The Year of Gamification - 2011 - Time Social Media Week

the year ofgamiﬁcation gabe zichermann @gzicherm Gamiﬁcation.Co

about meauthor “Game Based Marketing” “Gamiﬁcation by Design” editor gamiﬁcation.co advisor & mentor to startupsfacilitator Founder Institute NYC speaker, 25+ events/year

http://gsummit.com

Gamiﬁcation is: the process of using game thinking and game mechanics to solveproblems and engage users

gamiﬁcation is not just

GAMIFICATION IS THE NEW BLACK

WHY NOW?

WHAT NOW? LOYALTY ENGAGEMENT METRICS RULE DESIGNING FOR MOTIVATION DESIGN OVER TIME

LOYALTY V4.0

loyalty’s historyTangible Virtual Status Virtual Goods Currencies Systems Rewards 1800s 1930s 1980s 2010+

costs and status value of loyalty200160120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power

THOSE WHO ARE MOST LIKELY TO PAY, GET STUFF FOR FREE

STATUSACCESSPOWERSTUFF

The Game’s The Thing

POUR SOME GAMESUGAR ON ME

OUR LAST HOPE?

MOTIVATION

ENGAGEMENT

ENGAGEMENT RECENCY FREQUENCY DURATION VIRALITY RATINGS

ESCORE

ESCORE DIMENSIONS INDUSTRY RELATIVE REBALANCED ANNUALLY FLEXIBLE, EXTENSIBLE, TRACKABLE MEASURED OVER TIME COMPARABLE

BALANCING ENGAGEMENT100 75 50 25 0 CAFE DATING E-COMMERCE recency frequency duration virality ratings

OLD LOYALTY1. BUY NOW2. JOIN LOYALTY PROGRAM3. RE-ENGAGE (LOYALTY MARKETING)4. BUY NOW

GAMIFIED LOYALTY 8-9-:.4( !"#$%#&( 25"5499(;( )*"#"&( 64<%5=( 2.%345(647 +",-%.(/%..(0"( )&%4*4&0( 1,#"&(

LIKE NOW!

BUY NOW!

CONVERSION RATE E∕ $

GAMES WERE ALWAYS SOCIAL

UNTIL 1977

AND THEY ARE AGAIN

Bartle’s Player Motivations killer achiever socializer explorer

non-obvious predictabledesire GAMES unforced

DESIGNERS ALSO COMMIT OVER TIME

DON’T STOPINNOVATING

HOW WE CAN HELPWORKSHOPS ACROSS THE US AND IN 6+ COUNTRIESGSUMMITS FALL 20112 NEW BOOKSGAMIFICATION UCONSULTINGRESEARCH, WRITING

gabe zichermann @gzicherm Gamiﬁcation.Co

http://www.socialbeta.cn	5047
http://mcarthursrant.blogspot.com	1011
http://www.mcarthursrant.com	1009
http://community.learningobjects.com	876
http://www.midiatismo.com.br	345
http://adivertido.com	147
http://www.scoop.it	133
http://socialbeta.cn	116
http://www.hksilicon.com	115
http://garimpadamts.blogspot.com	50
http://www.chuanboxue.cn	50
http://feeds.feedburner.com	49
http://xianguo.com	42
http://www.bokee.net	34
http://ringblog.net	21
http://www.mcarthursrant.blogspot.com	11
http://addingthefun.com	9
http://www.curated.by	8
http://reader.youdao.com	7
http://paper.li	5
http://www.hanrss.com	4
http://craigweinberg.tumblr.com	4
http://blog.paran.com	4
http://twitter.com	4
https://mail.google.com	3
http://www.personneltoday.com	3
http://cache.baidu.com	3
http://zhuaxia.com	3
http://www.zhuaxia.com	3
http://www.addingthefun.com	2
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http://pgsnws.blog.bokee.net	2
http://www.linkedin.com	1
http://mailreader.163.com	1
http://social.weizhuli.com	1
http://www.ringblog.net	1
http://translate.googleusercontent.com	1
http://webcache.googleusercontent.com	1
http://control.blog.sina.com.cn	1
http://feed.feedsky.com	1
http://sim.roboo.com	1
http://garimpadamts.blogspot.com.br	1

The Year of Gamification - 2011 - Time Social Media Week

by Gabe Zichermann on Feb 08, 2011

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The Year of Gamification - 2011 - Time Social Media Week — Presentation Transcript