Stop Texting & Driving With Gamification

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  • 1. distracted
  • 2. NTSB calls for nationwide ban on PEDs while driving Dec 13, 2011 Following todays Board meeting on the 2010 multi-vehicle highway accident in Gray Summit, Missouri, the National Transportation Safety Board (NTSB) called for the first- ever nationwide ban on driver use of portable electronic devices (PEDs) while operating a motor vehicle. The safety recommendation specifically calls for the 50 states and the District of Columbia to ban the nonemergency use of portable electronic devices (other than those designed to support the driving task) for all drivers. The safety recommendation also urges use of the NHTSA model of high-visibility enforcement to support these bans and implementation of targeted communication campaigns to inform motorists of the new law and heightened enforcement. "According to NHTSA, more than 3,000 people lost their lives last year in distraction- related accidents", said Chairman Deborah A.P. Hersman. "It is time for all of us to stand up for safety by turning off electronic devices when driving." "No call, no text, no update, is worth a human life."Last week the NTSB saiddrivers should never usephones, texting, or apps.
  • 3. 3092DEATHS IN 2010 RELATED TO TALKING OR TEXTING NHTSA.org NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION
  • 4. 23XMORE LIKELY TO CRASH WHILE TEXTING NHTSA.org NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION
  • 5. funnovationto the rescue
  • 6. funnovationdefine the problemunpack motivationthink! funsuggest modalities
  • 7. “it won’thappen to me” the motivational issue: risk perception
  • 8. LEVEL OF FUN TEXTING FACEBOOK DRIVING
  • 9. solution 1 Just let people have accidents.
  • 10. tipping pointif enough people know someone who’s had an accident, the behavior might start changing multiplier effect social networks mean this will likely happen faster than before
  • 11. solution 2 serious game - driving simulation (probably won’t work except in drivers education... why would you play it otherwise?) ...and drivers education may not actually improve safety: bit.ly/s2FJ0p
  • 12. solution 3 easter egg/special challenge in-game doesn’t just have to bee.g. you get a phone call in driving games (could beGTA & crash (+messaging, an industry-wide replays, stats) initiative)
  • 13. solution 4Reward people who don’t use theirphones while driving(lottery model: every mile use an accelerometer appyou travel while not using with different success tiers for different activities, plus multipliers your phone earns you a and bonuses lotto entry)
  • 14. solution 5 if you’re on the move, your callers/texters receive a prompt asking them if theyaccelerometer-based really need to interrupt you voicemail delivery nowtiming & SMS timing reward both sender and recipient
  • 15. solution 6augmented reality game based on GPS & phonedocks with social prizing model Special car dock blocks calls, signals that you’re in the car. plugging it in causes the game to start as an overlay with your GPS (included). Includes: missions, power- ups, social sharing
  • 16. it can be done if we align motivation and incentives using gamified design
  • 17. vote for your favorite at dopa.mn/funnovationImages used in this slide deck copyright of:Slide 9 - Documenting RealitySlide 10 - The Politics of SystemsSlide 11 - Ryerson University
  • 18. Named after the brains own reward system activator, Dopamine is a creative agency focused on fun, innovative and gamifiedcampaigns for employees and consumers.Find out how you can funnovate at dopa.mn http://dopa.mn @dopamineagency letsplay@dopa.mn 646.801.DOPA