Social Media Week Gamification Keynote - Gabe Zichermann

gabe zichermann @gzicherm gamiﬁcation:innovation and the future

ﬂuidintelligence (gF)

james r. ﬂynn

british IQ 1942-1992100 94 88 82 76 70 1942 1952 1962 1972 1982 1992

crystallized intelligenceCC - FLICKR.COM/ALBERTOGP

the new normal

asperger,innovation,gF

increasing gFSEEK NOVELTYCHALLENGE YOURSELFTHINK CREATIVELYDO THINGS THE HARD WAYNETWORK Andrea Kuszewski

systems of constraint

gamiﬁcation is: the process of using game thinking &mechanics to engage users

gamiﬁcation is not just

MULTITASKING TO THE MAX: WOW CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE multitasking MANAGE: LONG-TERM OBJECTIVES MANAGE INTERRUPTSCC FLICKR.COM/THATPATTI masters

GAMES CAN MAKEYOU SMARTER grey matterMAY ET AL - 2004-2008 -- JUGGLING FOR12 WEEKS MARKEDLY INCREASES GREYMATTER. gainsTHE ACT OF LEARNING NEW THINGS ISTHE TRIGGER, NOT PERFORMANCE.MULTILINGUAL CHILDREN HAVE MORE GREYMATTER, 15% BETTER STANDARDIZED TESTPERFORMANCE OVERALL CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS

marketing or science?

gamiﬁed learning

GAMES ARE WIRED TO PRODUCE PLEASURE THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE wired for -- THE FUEL OF INTRINSIC REINFORCEMENT. pleasure Judy Willis MDCC FLICKR.COM/SCOTTFIDD

dopamine: wonder drug

hi, im gabe zichermann

gamiﬁcation.co

PARTIAL CLIENT LIST

San Francisco, June 19-21GSummit.com

by 2015 50% of corporate innovation will be gamiﬁedBrian Burke Gartner Group

>$2.5Bn

feedbackfriendsfun

discover - foldit

report - cnn

answer - stackoverﬂow

slow down - speed camera lottery

learn - codecademy

fund - kickstarter

resolve - world bank

recover - family of heroes

ideate - gamestorming

design - xprize

global prizes, $m

too late?

not just yet CC FLICKR.COM/CHIPGRIFFIN

@gzicherm

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Social Media Week Gamification Keynote - Gabe Zichermann

by Gabe Zichermann on Feb 17, 2012

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Social Media Week Gamification Keynote - Gabe Zichermann Presentation Transcript