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Gavin Hewitt - Gamification and Rewards: How big brands are rewarding their customers to build loyalty

by CEO, Author, Entrepreneur at Gamification.Co on Apr 30, 2013

  • 675 views

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving ...

Despite the overwhelming focus on badges in the gamification community, badge-only solutions have minimal impact on long term customerengagement. Big brands have discovered that the secret to driving customer loyalty is allowing customers to redeem points for tangible and intangible rewards. Discover both why redeemable rewards work to build loyalty and engagement, as well as how to successfully integrate a rewards system into a gamified loyalty program. Using examples from the NFL, Yamaha Corporation and Adobe, find out what customers are looking for, and how rewards fit into the gamification puzzle.

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Gavin Hewitt - Gamification and Rewards: How big brands are rewarding their customers to build loyalty Gavin Hewitt - Gamification and Rewards: How big brands are rewarding their customers to build loyalty Presentation Transcript