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Nir Eyal - "The Automatic Customer: How to Design User Behavior"

by CEO, Author, Entrepreneur at Gamification.Co on Jun 24, 2012

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In an age of increasing online distractions, companies need to form habits to stay relevant in users’ lives. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create ...

In an age of increasing online distractions, companies need to form habits to stay relevant in users’ lives. Nir Eyal discusses the latest in Behavior Engineering to explain how businesses create indispensable products. Nir will walk through his innovative framework, which he calls the “Desire Engine” to explain the fundamental elements of habit formation.

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12 of 2 previous next

  • miha123 miha123 Business today consists in persuading crowds. T. S. Eliot

    Ahronovitz, Miha (2012-02-09). Scribbling Passions (p. 13). . Kindle Edition.
    1 year ago
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  • gkc5 Kevin Goh At Np, Lecturer at Ngee Ann Polytechnic Thank you very much for your 'Desire Engine'. It certainly does help in envisioning the design of the cyclical outcome. 1 year ago
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Nir Eyal - "The Automatic Customer: How to Design User Behavior" Nir Eyal - "The Automatic Customer: How to Design User Behavior" Presentation Transcript