XEODesign                   ®                        Putting Emotion into Play ™The Future of Gamification is EmotionThe F...
www.xeodesign.com                                                                                    © 2010 XEODesign, Inc...
www.xeodesign.com                                                            © 2010 XEODesign, Inc.Putting Emotion into Pl...
www.xeodesign.com                                                               © 2010 XEODesign, Inc.Putting Emotion into...
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
www.xeodesign.com                                              © 2010 XEODesign, Inc.Putting Emotion into Play™           ...
www.xeodesign.com                                                        © 2010 XEODesign, Inc.                           ...
www.xeodesign.com                                               © 2010 XEODesign, Inc.                             Decarte...
How many smiles? [Ekman/Duchenne]
<---Orbicularis Oculi
Player Choice and Curiosity from Easy Fun
Player Choice and Curiosity from Easy Fun
Emotion = Fun
www.xeodesign.com                                                               © 2010 XEODesign, Inc.                    ...
www.xeodesign.com                                                   © 2010 XEODesign, Inc.                                ...
16
www.xeodesign.com                                            © 2010 XEODesign, Inc.Putting Emotion into Play™             ...
Easy Fun  the journey is it’s own reward
Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
2. Easy Fun: Netter’s Neuroscience: Better if Explore
2. Easy Fun: Explore Your Own Brain
3. Easy Fun: ZombieBooth: Aspirational Fantasy
3. Easy Fun: ZombieBooth: Aspirational Fantasy
www.xeodesign.com                                                        © 2010 XEODesign, Inc.                           ...
Hard Fun  If he screams, “I hate it…”
www.xeodesign.com                                                                                       © 2010 XEODesign, ...
www.xeodesign.com                                                            © 2010 XEODesign, Inc.                       ...
www.xeodesign.com                                                          © 2010 XEODesign, Inc.                         ...
People Fun     people are addictive
7. People Fun: Social Caretaking Gestures
8. People Fun: Open Communication
www.xeodesign.com                                                         © 2010 XEODesign, Inc.                          ...
www.xeodesign.com                                                               © 2010 XEODesign, Inc.                    ...
Serious Fun      games are therapy
www.xeodesign.com                                                                                                        ©...
www.xeodesign.com                                              © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Seriou...
www.xeodesign.com                                             © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Di...
3811. Serious Fun: Peggle Repetition & Rhythm
12. Serious Fun: Tilt World Impact Real World
4012. Serious Fun: Tilt World Impact Real World
www.xeodesign.com                                                           © 2010 XEODesign, Inc.                        ...
42Free Download 4K2F.com
www.xeodesign.com                                                                                  © 2010 XEODesign, Inc. ...
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Nicole Lazzaro - "The Future of Gamification is Emotion"

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Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I will share how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization. Free white paper and models on how to use emotion to create games with the Four Keys to Fun.

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  • Nicole Lazzaro - "The Future of Gamification is Emotion"

    1. 1. XEODesign ® Putting Emotion into Play ™The Future of Gamification is EmotionThe Four Keys to FunNicole LazzaroXEODesign, Inc.June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
    2. 2. www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
    3. 3. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Play Builds Skills in an Engaging Way
    4. 4. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Real World Has Natural Engagement Loops
    5. 5. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
    6. 6. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
    7. 7. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Points Change Behavior
    8. 8. www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
    9. 9. www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8Putting Emotion into Play™ Decisions require emotion as well as thought
    10. 10. How many smiles? [Ekman/Duchenne]
    11. 11. <---Orbicularis Oculi
    12. 12. Player Choice and Curiosity from Easy Fun
    13. 13. Player Choice and Curiosity from Easy Fun
    14. 14. Emotion = Fun
    15. 15. www.xeodesign.com © 2010 XEODesign, Inc. GAMEPutting Emotion into Play™ June 23, 2012 GDC 2012 Behavior Change Games
    16. 16. www.xeodesign.com © 2010 XEODesign, Inc. 15Putting Emotion into Play™ Emotion from Game Mechanics
    17. 17. 16
    18. 18. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Challenge Novelty Friendship Meaning
    19. 19. Easy Fun the journey is it’s own reward
    20. 20. Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
    21. 21. 2. Easy Fun: Netter’s Neuroscience: Better if Explore
    22. 22. 2. Easy Fun: Explore Your Own Brain
    23. 23. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
    24. 24. 3. Easy Fun: ZombieBooth: Aspirational Fantasy
    25. 25. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 24Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
    26. 26. Hard Fun If he screams, “I hate it…”
    27. 27. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 26Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy
    28. 28. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 27Putting Emotion into Play™
    29. 29. www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 28Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
    30. 30. People Fun people are addictive
    31. 31. 7. People Fun: Social Caretaking Gestures
    32. 32. 8. People Fun: Open Communication
    33. 33. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 32Putting Emotion into Play™9. People Fun: Cooperate and Share
    34. 34. www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 33Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
    35. 35. Serious Fun games are therapy
    36. 36. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 35 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
    37. 37. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
    38. 38. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
    39. 39. 3811. Serious Fun: Peggle Repetition & Rhythm
    40. 40. 12. Serious Fun: Tilt World Impact Real World
    41. 41. 4012. Serious Fun: Tilt World Impact Real World
    42. 42. www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 41Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
    43. 43. 42Free Download 4K2F.com
    44. 44. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 43Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/
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