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Nicole Lazzaro - "The Future of Gamification is Emotion"

by CEO, Author, Entrepreneur at Gamification.Co on Jun 23, 2012

  • 5,682 views

Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player ...

Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I will share how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization. Free white paper and models on how to use emotion to create games with the Four Keys to Fun.

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Nicole Lazzaro - "The Future of Gamification is Emotion" Nicole Lazzaro - "The Future of Gamification is Emotion" Presentation Transcript