Nicole Lazzaro - "The Future of Gamification is Emotion"
 

Nicole Lazzaro - "The Future of Gamification is Emotion"

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Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player ...

Games are a combination of goals, actions, motivations, and emotions. More than a quest for points and badges, games create their legendary engagement with specific emotional responses from player actions. In this talk I will share how game designers craft emotions from novelty, challenge, friendship, and meaning to create engagement, retention, and monetization. Free white paper and models on how to use emotion to create games with the Four Keys to Fun.

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Nicole Lazzaro - "The Future of Gamification is Emotion" Nicole Lazzaro - "The Future of Gamification is Emotion" Presentation Transcript

  • XEODesign ® Putting Emotion into Play ™The Future of Gamification is EmotionThe Four Keys to FunNicole LazzaroXEODesign, Inc.June20, 2012 www.xeodesign.com © 2011 XEODesign, Inc.
  • www.xeodesign.com © 2010 XEODesign, Inc. Player Experience 1Putting Emotion into Play™ Drives Engagement Tilt the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Play Builds Skills in an Engaging Way
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Real World Has Natural Engagement Loops
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Gamification Can Kill
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Points Change Behavior
  • www.xeodesign.com © 2010 XEODesign, Inc. Beyond Points and Badges 7Putting Emotion into Play™ Games Must + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  • www.xeodesign.com © 2010 XEODesign, Inc. Decartes’ Error 8Putting Emotion into Play™ Decisions require emotion as well as thought
  • How many smiles? [Ekman/Duchenne]
  • <---Orbicularis Oculi
  • Player Choice and Curiosity from Easy Fun
  • Player Choice and Curiosity from Easy Fun
  • Emotion = Fun
  • www.xeodesign.com © 2010 XEODesign, Inc. GAMEPutting Emotion into Play™ June 23, 2012 GDC 2012 Behavior Change Games
  • www.xeodesign.com © 2010 XEODesign, Inc. 15Putting Emotion into Play™ Emotion from Game Mechanics
  • 16
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Challenge Novelty Friendship Meaning
  • Easy Fun the journey is it’s own reward
  • Joy of controls1. Easy Fun: Tilt World: Novelty from Controls
  • 2. Easy Fun: Netter’s Neuroscience: Better if Explore
  • 2. Easy Fun: Explore Your Own Brain
  • 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  • 3. Easy Fun: ZombieBooth: Aspirational Fantasy
  • www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun: Create Novelty 24Putting Emotion into Play™ 1. Controls 2. Explore 3. Fantasy
  • Hard Fun If he screams, “I hate it…”
  • www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Challenge 26Putting Emotion into Play™ choices • goals • obstacles • strategy • power ups modified from “Flow” Csikszentmihalyi4. Hard Fun: Clear Goals and Strategy
  • www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Feedback and Progress 27Putting Emotion into Play™
  • www.xeodesign.com © 2010 XEODesign, Inc. Hard Fun: Create Challenge 28Putting Emotion into Play™ 1. Clear Goal 2. Strategy 3. Progress
  • People Fun people are addictive
  • 7. People Fun: Social Caretaking Gestures
  • 8. People Fun: Open Communication
  • www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Work Together 32Putting Emotion into Play™9. People Fun: Cooperate and Share
  • www.xeodesign.com © 2010 XEODesign, Inc. People Fun: Create Friendship 33Putting Emotion into Play™ 7. Caretaking 8. Communication 9. Cooperation
  • Serious Fun games are therapy
  • www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun 35 Systems Create: Excitement, Relaxation, Learning, Enhance Sense of ValuePutting Emotion into Play™ Goal: collect all you can • Enhance progress • Aspire and acquire 10. Serious Fun: Collection
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ 10. Serious Fun: Collection Create Meaning
  • www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Meaning: Diner Dash Trophy = New Strategy
  • 3811. Serious Fun: Peggle Repetition & Rhythm
  • 12. Serious Fun: Tilt World Impact Real World
  • 4012. Serious Fun: Tilt World Impact Real World
  • www.xeodesign.com © 2010 XEODesign, Inc. Serious Fun: Create Meaning 41Putting Emotion into Play™ 10. Collection 11. Repetition 12. Impact
  • 42Free Download 4K2F.com
  • www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 43Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Book Chapters: • Beyond Game Design, Bateman • Game Usability, Isbister • Human-Computer Interaction Handbook, Jako Download Tilt World! Game On! o/