Melvin Greer - Mission-Focused Gamification for Government

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As more software leverages the intersection of cloud, big data and social business, game mechanics are increasingly being integrated into Federal agency missions to develop rich citizen engagement and to assist agency professionals to work smarter and create innovative solutions that impact mission capabilities. Melvin Greer, Lockheed Martin Senior Fellow describes how business analytics powered by cloud and service orientation are being used to develop a mission focused gamification strategy for Government.

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Melvin Greer - Mission-Focused Gamification for Government

  1. 1. Mission Focused Gamification forGovernmentMelvin GreerSenior FellowChief Strategist Cloud ComputingLockheed MartinTwitter: Lead_InnovateCopyright 2013 Lockheed Martin All Right Reserved
  2. 2. Gamification of…Copyright 2013 Lockheed Martin All Right ReservedArt Education Entertainment EnvironmentHealth Marketing Mobile NewsSocial Good Commerce
  3. 3. Government: Over a Decade of GamingCopyright 2013 Lockheed Martin All Right Reserved
  4. 4. Gamification of GovernmentCopyright 2013 Lockheed Martin All Right Reserved“I want to create educational software that’s ascompelling as the best video game… I want you guysto be stuck on a video game that’s teaching yousomething other than just blowing something up.”President Barack ObamaTechBoston AcademyMarch 8, 2011
  5. 5. Federal Games GuildCopyright 2013 Lockheed Martin All Right Reserved1st Federal Games Guildconvening in November 2012: 70+attendees, 23 agencies(current count: 47 agencies)Government agencies focused ongames as a tool for addressingnational problems – based not onspeculation but on very tangibleresearch and development projects
  6. 6. Games to GamificationCopyright 2013 Lockheed Martin All Right ReservedThe integration of human visual problem-solving andstrategy development capabilities with traditionalcomputational algorithms through interactive multiplayergames is a powerful new approach to solvingcomputationally-limited scientific problems.
  7. 7. Federal GamificationCopyright 2013 Lockheed Martin All Right Reserved•Critical role for Cloud, Socialand Mobile play•Valuable business analyticsderived•Accelerate Innovation
  8. 8. Mission GamificationCopyright 2013 Lockheed Martin All Right Reserved•Core enablers: Cloud, Social andMobile play•Analytics for Mission Success•Innovation in Product and Services Visual Acuity & Attention, ScientificDiscovery & Reasoning, Literacy, HealthBehavior
  9. 9. Transforming Mission CapabilityCopyright 2013 Lockheed Martin All Right Reserved
  10. 10. Strategic GamificationCopyright 2013 Lockheed Martin All Right Reserved• Energy and Carbon Footprint• Synthetic Biology
  11. 11. 11Melvin GreerSenior FellowChief Strategist Cloud ComputingContact: www.melvingreer.comDisclaimer: the views expressed in this presentation are the author’salone, and do not necessarily represent the official view of anycomponent or institution with which he is affiliated

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